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Encountering a brand is like exploring a different world.

CHILDREN

FASHION FOR MEN

ACCESSORIES

FASHION FOR WOMEN

LIFESTYLEUNDERCOLORSFOOTWEAR

+GLAMOUR

ELEGANCE

ORIGINALITY

GLAMOURSPORTY

FASHIONPLEASURE

GLAMOUR

INNOVATIVE

LUXURY

STYLE

COMFORT

QUALITY

BRAND ESSENCE

VISSION, MISSION AND VALUES

Benetton’s foundation and guiding principals.

POSITIONING

The market space , that

Benetton wants to occupy.

PERSONILITY

What does Benetton look

like to you.

Brand Stories

Brand Stories

Brand Stories

Brand Stories

POPULAR CULTURE

CUSTOMERINFLUENCERS

THE FIRM

Brand Royalty

BRAND LIFE CYCLE(ALNILAM)

MARKET LIFE CYCLE(ALNITAK)

PRODUCT LIFE CYCLE(MINITAKA)

BRAND FUNDAMENTALS

Conceptual Definition

Brand Vision

Brand Culture

Brand Values

Brand Communication

Brand Eroders

Brand Name

Brand Promises

GraphicalElements

BrandMission

BrandPersonality