Post on 14-Apr-2017
COURSE FILE(COURSE PLAN)
Year: 2016-2016
Semester: VI
Faculty Details
Name of the faculty: Jitendra Singh
Designation: Assistant Professor
Institute: Institute of Business Management
Course Details
Name of Programmed: BBA Batch: 2016-16 Branch: Semester: VI
No. of Students: 32 Subject Code: -BBA-602 Title of Subject: Brand Management
Note to the faculty members on how to use this course file format
1. Get a new file from your office for each course and file each sheet of these formats as and when it is complete.
2. Time table and syllabus copy provided to you may also be filed in it.3. Please attach the mark List of the students in respect of minor I and minor II for this subject in
your course file.4. Photocopy of the best and the worse answer sheets for minor I and II, be included in the course
file.5. List of assignments / seminar topics you have given to students should also be included in the
course file.6. Model Question paper, which you have distributed to the students in the beginning of the
semester for the subject should be included in the course file.7. Any additional resources like OHP transparencies, handouts used may also be filed in it.
COURSE FILE(COURSE PLAN)
Year: 2016-2016
Semester: VI
Name of the faculty: Jitendra Singh
Subject Code: -BBA-602 Title of Subject: Brand Management
1. TARGET
a) Percentage Pass : 100 %
b) Percentage I class : 100 %
2. COURSE PLAN(Please write how you intend to cover the contents: i.e., coverage of units by lectures, guest lectures, design exercises, solving numerical problems, demonstration of models, model preparation, or by assignments, etc.)2.1 By Lectures & presentations2.2 Solving case studies in class2.3 By assignments2.4 Seminars by the students2.5 Group Discussion on Current Economic Problems
3. METHOD OF EVALUATION (Tick at appropriate place)
3.1 Continuous assessment examination P3.2 Assignments/Seminars/Cases P3.3 Mini Projects P3.4 Quiz P3.5 Term End Examination P3.6 Others
4. List out any new topic (s) or any innovation you would like to introduce in teaching the subject in this semester.
Signature of Director of institute Signature of facultyDate: Date:
GUIDELINES TO STUDY THE
SUBJECT
Year: 2016-2016
Semester: VI
Name of the faculty: Jitendra Singh
Subject Code: -BBA-602 Title of Subject: Brand Management
Guidelines to study the subject: All the contents of the subject have been studied topic wise and unit wise and other basic
topics that are related to main topic and needful will also be covered. We have to plan the fix timeline for covering the syllabus. We have to use practical and well known examples for the better understanding to the
students. Students should use the different reference books for better improvement in their
technical growth. Newly developed management practices will also be considered during study and further
discussion in class.
COURSE OBJECTIVESYear: 2016-2016
Sem: VI
Name of the faculty: Jitendra Singh
Subject Code: -BBA-602 Title of Subject: Brand Management
On completion of this subject / course, the students shall be able to:
S. No. Objectives Outcomes1. To make students aware about basic concepts of Brand Management.
2. To make students aware about approaches of Brand Management..3. To help students in understanding how planning is done by Brand
Management. Managers in organizations.4. To make students aware about various roles and responsibilities of
Managers and to know how Managers respond to different situations.5. To make students aware about Different Functions performed by Brand
Management Manager’s.6. To help students in understanding various issues related to Brand
Management development.7. To understand how decisions are taken in dynamic external and
internal environment for Brand Management development.8. To make students aware about different ideologies ofBrand
Management.9. To understand various types of Brand Management structure and
Design.10. To understand various methods & policies adopted to Brand Managers
in an organization.11. To understand role of Brand Management.
Signature of faculty
Date:
NOTE: For each of the OBJECTIVE, indicate the appropriate OUTCOMES to be achieved
COURSE OUTCOMES
Year: 2016-2016
Semester: VI
Name of the faculty: Jitendra Singh
Subject Code: -BBA-602 Title of Subject: Brand Management
1. The expected outcomes of the course / Subject are
S.
No.
General Categories of outcomes Specific outcomes of the
course
A. This will help students in developing ability to understand vital
concept of Brand Management and they can apply this concept in
managerial decision making.
B. This will enable students in developing ability to understand various
managerial functions of Brand Management and they can take help
of these functions in managerial decision making.
C. This will help students in developing ability to plan for solving day to
day business and management problem of merchandise.
D. This will help students in create an understanding to play their role in
organization.
E. This will help students in create an understanding of his
responsibilities in organization.
F. This will help students in developing ability to plan for development
of the employee & organization productivity by Brand Management
G. This will help students in understanding, the different factors of
environment and its effect on input and output of Brand Management
H. This will help students in understanding various levels of Brand
extension and how decisions are taken in them.
I. This will help students in understanding various ideologies Brand
Management and how information flow in them.
J. This will help students in understanding that how firms arrange
finance for them and how firm can minimize the financial risk by
Brand Management
K. This will help students in understanding various formats of Brand
Management
2. Objectives – Outcome Relationship Matrix (Indicate the relationship by tick mark).3.
Outcome
Objectives
A B C D E F G H I J K
1 √ √ √ √ √2 √ √ √ √ √3 √ √ √ √ √4 √ √ √ √ √5 √ √ √ √ √6 √ √ √ √ √78 √ √ √ √ √9 √ √ √ √ √
10 √ √ √ √ √11. √ √ √ √ √
COURSE SCHEDULE
Year: 2016-2016
Sem: VI
Name of the faculty: Jitendra Singh
Subject Code: -BBA-602
Title of Subject: Brand Management
The schedule of the whole course / subject is:
S. No.
Description Duration (Date) Total No. of periodsFrom To
1Unit I: Product and Brand ManagementIntroduction, Importance of product, Product mix, product line, Product classification, Product life cycle, New product development, product strategies.
2 Unit II : Brand ManagementDefinition, Concept, evolution, Brand Analysis, Components, Strategies and structure of brand, brand equity building and creating a brand image..
3 Unit III: Brand PositioningConcept and approaches to positioning strategies, defining positioning strategies.
4 Unit IV: Brand LoyaltyMaintaining brand loyalty, strategies and tactics, brand ability, brand and value, corporate brands.
5 Unit V: Brand Promotion StrategiesMedia strategies, Budgeting in brand promotion and in establishment of brand, globalization of brand.
Total no. of instructional periods available for the course: 36 hours/periods
SCHEDULE OF INSTRUCTIONS
UNIT - I
Year: 2016-2016
Semester: VI
Name of the faculty: Jitendra Singh
Branch: Subject Code: -BBA-602 Title of Subject: Brand Management
Sl. No.
Date No. of Periods
Topics / sub topics Objectives &
outcome no.
References (Text book, journals …)
Page no. … to ..
1. 7/1/2016 1 Product Management Introduction Definition Importance
1,3,4,7,9 & A,C,D,G,
Product & Brand Mgmt. of Him. Pub. By K. VenugopalRoa( P.1-13)
2. 9/1/2016 1 Product Mix Factors influencing Product
Mix Product Line
1,3,4,7,9,10 & A,C,D,G,H,I
Product & Brand Mgmt. of Him. Pub. By K. VenugopalRoa ( P.14-18)
3. 13/1/2016 1 Product Classification Introduction Classification of consumer
goods Convenience goods Shopping goods
1,3,4,7,9,10 & A,C,D,G,
Product & Brand Mgmt. of Him. Pub. By K. VenugopalRoa ( P.12-15)
4. 17/1/2016 1 Product life Cycle New Product
development
1,3,4,7,9,10 & A,C,D,G,H,I
Product & Brand Mgmt. of Him. Pub. By K. VenugopalRoa ( P.19-43)
5. 19/1/2016 1 Product Positioning Introduction Product Position Positioning Methods
1,3,4,7,9,10 & A,C,D,G,H,I
Product & Brand Mgmt. of Him. Pub. By K. VenugopalRoa ( P .44-61)
Signature of Faculty Date:
NOTE: 1. Ensure that all topics specified in the course are mentioned
2. Additional topics covered, if any, may also be specified boldly
SCHEDULE OF INSTRUCTIONS
UNIT - II
Year: 2016-2016
Semester: VI
Name of the faculty: Jitendra Singh
Branch: Subject Code: -BBA-602 Title of Subject: Brand Management
Sl. No.
Date No. of Periods
Topics / sub topics Objectives & outcome no.
References (Text book, journals …) Page no. … to ..
1, 21/1/2016
2 Introduction to Brand Definition Concept Evolution
1,2 & A,B Brand Management of Oxford pub. By KirtiDutta( P.1-33)
2. 25/1/2016
2 Functions of Brand Silent features Importance of the study Elements of Brand Analysis of Brand Study
1,3 & C Brand Management of Oxford pub. By KirtiDutta( P.35-55)
3. 27/1/2016
2 How to build brand Brand building tools Concept of Brand Image
3,4 & C,D Brand Management of Oxford pub. By KirtiDutta( P.40-45)
4. 2/2/2016 3 Role of Brand Image of Brand Status of Brand Value
1,2,3 &B,C.D
Brand Management of Oxford pub. By KirtiDutta( P.55-60)
5. 3/2/2016 3 Brand Personality Developing a brand
personality Elements required in
developing a brand personality
1,3,4 & A,C,D
Brand Management of Oxford pub. By KirtiDutta( P.125-135)
NOTE: 1. Ensure that all topics specified in the course are mentioned Signature of Faculty
2. Additional topics covered, if any, may also be specified boldly Date:
SCHEDULE OF INSTRUCTIONS
UNIT - III
Year: 2016-2016
Semester: VI
Name of the faculty: Jitendra Singh
Branch: Subject Code: -BBA-602 Title of Subject: Brand Management
Sl. No.
Date No. of Periods
Topics / sub topics Objectives &
outcome no.
References (Text book, journals …)
Page no. … to ..
1. 8/2/2016 2 Brand Positioning Elements in building a
brand equity Concept of personality
1,3,5 & A,C,E
Brand Management of HIM. Pub. By C.A. Chunawalla( P.135-140)
2. 14/3/2016 2 Approaches to personality Positioning Statement Consumer Behavior Changing needs of
Consumers
1,3,5 & A,C,E
Brand Management of HIM. Pub. By C.A. Chunawalla( P.66-84)
3. 17/3/2016 2 Selecting the Strategies Analysis for different
possibilities
1,3,5 & A,C,E
Brand Management of HIM. Pub. By C.A. Chunawalla( P.270-280)
4. 27/3/2016 1 Guiding principles for personality
Situational Analysis
1,3,5 & A,C,E
Brand Management of HIM. Pub. By C.A. Chunawalla( P.265-272)
Signature of Faculty Date:
NOTE: 1. Ensure that all topics specified in the course are mentioned 2. Additional topics covered, if any, may also be specified boldly
SCHEDULE OF INSTRUCTIONS
UNIT – IV
Year: 2016-2016
Semester: VI
Name of the faculty: Jitendra Singh
Branch: Subject Code: -BBA-602 Title of Subject: Brand Management
Sl. No.
Date No. of Periods
Topics / sub topics Objectives & outcome
no.
References (Text book, journals …)
Page no. … to ..1. 5/4/2016 2 Brand Loyalty
Market Research Importance of studying MR Reasons for brand failure
1,4,,6, 7, 8 & A,D,F,G
Brand Mgmt. of excel pub. By Harsh Verma( P.140-166)
2. 7/4/2016 1 Concept of Brand Loyalty Significance of equity
1,4,,6, 7, 8 & A,D,F,G
Brand Mgmt. of excel pub. By Harsh Verma( P.130-167)
3 17/4/2016 2 Meaning if tactics Differentiate b/w tactics and
strategies How to preserve brand
equity
1,4,,6, 7,&
A,D,F,G
Brand Mgmt. of excel pub. By Harsh Verma( P.178-220)
4 27/4/2016 2 Brand Ability & Brand Idea Concept Generation of Idea Brand Value Creation
1,4,,6, 7, 8 & A,D,F,G
Brand Mgmt. of excel pub. By Harsh Verma( P.270-337)
Signature of Faculty
Date:NOTE: 1. Ensure that all topics specified in the course are mentioned
3. Additional topics covered, if any, may also be specified boldly
SCHEDULE OF INSTRUCTIONS
UNIT –V
Year: 2016-2016
Semester: VI
Name of the faculty: Jitendra Singh
Branch: Subject Code: -BBA-602 Title of Subject: Brand Management
Sl. No.
Date No. of Periods
Topics / sub topics Objectives &
outcome no.
References (Text book, journals …)
Page no. … to ..
1. 03/5/2016 1 Brand Promotion Strategies Meaning of Corporate
Brand Impact of studying
corporate brand
1,3,4,7,9 & A,C,D,G,
Brand Management of Oxford pub. By KirtiDutta ( P.253-260)
2. 8/5/2016 1 Media Strategies Concept of Budget Development of budget for
Brand Promotion
1,3,4,7,9,10 & A,C,D,G,H,I
Brand Management of HIM. Pub. By C.A. Chunawalla ( P.260-265)
3. 9/5/2016 1 How brands help in brand establishment
Tips for overcome brand failure
1,3,4,7,9,10 & A,C,D,G,
Brand Management of HIM. Pub. By C.A. Chunawalla ( P.265-272)
4. 16/5/2016 1 Globalization of Brand Meaning of Globalization How brands become
globalize
1,3,4,7,9,10 & A,C,D,G,H,I
Brand Mgmt. of excel pub. By Harsh Verma ( P.272-281, 300-302)
5. 20/5/2016 1 Study of brand Extension to develop the brand globalize
1,3,4,7,9,10 & A,C,D,G,H,I
Brand Mgmt. of excel pub. By Harsh Verma ( P 304-349)
Signature of Faculty Date:
NOTE: 1. Ensure that all topics specified in the course are mentioned3. Additional topics covered, if any, may also be specified boldly
TUTORIAL SHEET - IYear: 2016-2016
Sem: VI
Name of the faculty: Jitendra Singh
Branch: Subject Code: -BBA-602 Title of Subject: Brand Management
This tutorial corresponds to Unit No. 1 Date:
Time:
Q1.
Q2.
Q3.
Q4.
Q5.
Q 6.
Signature of Director of Institute Signature of facultyDate:
TUTORIAL SHEET - IIYear: 2016-2016
Sem: VI
Name of the faculty: Jitendra Singh
Branch: Subject Code: -BBA-602 Title of Subject: Brand Management
This tutorial corresponds to Unit No. 2 Date:
Time:
Q1.
Q2.
Q3.
Q4.
Q5.
Q6.
Signature of Director of Institute Signature of facultyDate: Date:
TUTORIAL SHEET - IIIYear: 2016-2016
Sem: VI
Name of the faculty: Jitendra Singh
Branch: Subject Code: -BBA-602 Title of Subject: Brand Management
This tutorial corresponds to Unit No. 3 Date:
Time:
Q1.
Q2.
Q3
Q4.
Q5.
Signature of Director of Institute Signature of facultyDate: Date:
TUTORIAL SHEET - IVYear: 2016-2016
Sem: VI
Name of the faculty: Jitendra Singh
Branch: Subject Code: -BBA-602 Title of Subject: Brand Management
This tutorial corresponds to Unit No. 4 Date:
Time:Q1.
Q2.
Q3.
Q4.
Q5.
.
Signature of Director of Institute Signature of facultyDate: Date:
TUTORIAL SHEET - VYear: 2016-2016
Sem: VI
Name of the faculty: JItendra Singh
Branch: Subject Code: - BBA-602 Title of Subject: Brand Management
This tutorial corresponds to Unit No. 5 Date:
Time:
Q1.
Q2.
Q3.
Q4.
Q5.
Please write the questions / problems / Exercises which you would like to give to the students and also mention the objectives to which these questions/problems are related.
Signature of Director of Institute Signature of facultyDate: Date: