Brand Journalism & Content Marketing Summit at Children’s ... · Brand Journalism & Content...

Presented by: #RaganBrandJournalism

Brand Journalism & Content Marketing Summit at Children’s Hospital Colorado

Nov. 2 – 3 2015 Children’s Hospital Colorado Aurora, CO

Develop Heavy Weight Content First

• eBooks are a great example

• Brand journalism mindset

• Educates and entertains

• Makes you stand out in your field as an expert on the topic

• Brings together experts to address challenges of audience

• Positions you as knowing the experts/influencers on the topic

• Sweet spot of creation and curation

Influence the Influencers

Develop the Correct Strategy

Create Visual Content

Documents