Brand Guidelines

Brand IdentityBrand identity is how that brand wants to be perceived by consumers and the distinct visual look of the brand and how people recognise it. The components of the brand (name, logo, tone, tagline, typeface) are created by the brand in order for the consumer to familiarise themselves with it to create universal global recognition that can be recognised immediately in all elements of advertising.

ColoursColour scheme is important when creating brand identity as it should be distinct and recognisable, therefore I will be tying my

digipack, advert, and video together so that the audience can recognise a theme.

Clothes

LogoThe logo will allow the audience to recognise the artist instantly. I have

chosen to use Bastille’s iconic logo of the triangle as the audience will recognise it

instantly and match it with the band.