Post on 25-Jun-2015
Emotional Response Communications
Brainworks creates Emotional Response Communication
for higher education. We combine the art of visual
communications with the nature of human behavior
to create promotion that speaks directly to individuals
rather than screams at the crowd...images that bring
your school’s unique qualities to their mind. The results
are high level graphics, coordinated communication
campaigns, identity programs and compelling messages
that demand and receive response. Since 1984, Brainworks
has contributed to higher education realizing growth
potential, gain recognition, increase enrollment and remain
on the cutting edge of a highly competitive marketplace.
BARUCH COLLEGE, ONE OF THE COUNTRY’S MOST PROMINENT URBAN INSTITUTIONS OF HIGHER EDUCATION RETAINED
BRAINWORKS TO DESIGN A NEW MARKETING COMMUNICATION AND BRANDING PROGRAM FOR THE UNDERGRADUATE
AND GRADUATE PROGRAMS. THE PROJECT INCLUDED VIEWBOOKS, SEARCHPIECES, DEPARTMENTAL BROCHURES FOR
THE WEISSMAN SCHOOL OF ARTS AND SCIENCES, A VIEWBOOK FOR ZICKLIN SCHOOL OF BUSINESS, AND A VIEWBOOK
FOR THE SCHOOL OF PUBLIC AFFAIRS.
BARUCH COLLEGE / THE CITY UNIVERSITY OF NEW YORK
‘‘J IM MURPHY
VICE PRESIDENT OF ENROLLMENT MANAGEMENT
THE CIT Y UNIVERSIT Y OF NEW YORK
Working with Brainworks was one of the
best experiences of my professional life. They
analyzed our needs and produced materials that
not only met those needs, but far exceeded our
expectations. Already the freshman class is up
22%. In three years there has been an increase in
applications by over 40% and an increase in
SAT scores by 30 points.
DESIGNED RECRUITMENT PUBLICATIONS FOR THE CAMDEN AND NEWARK CAMPUSES AND COMMUNICATED THE TRUE IDENTITY
OF EACH CAMPUS. THE INTENT WAS TO HIGHLIGHT THE OUTSTANDING UNDERGRADUATE PROGRAMS IN OVER 30 MAJOR FIELDS,
RANGING FROM THE LIBERAL ARTS AND SCIENCES TO PROFESSIONAL PROGRAMS IN BUSINESS, COMPUTER SCIENCE, URBAN
STUDIES, MEDICAL TECHNOLOGY, SOCIAL WORK AND NURSING.
RUTGERS UNIVERSITY
CITY COLLEGE RECOGNIZED A SERIOUS NEED FOR UPGRADING THEIR MARKETING COMMUNICATIONS CAMPAIGN
AND SELECTED BRAINWORKS. THE DYNAMIC ENVIRONMENT OF CITY COLLEGE WAS CAPTURED AND CONVEYED WITH
“EMOTIONAL RESPONSE” IMAGES AND DYNAMIC COPY. THE CAMPAIGN FEATURED AWARD-WINNING FACULTY AND
STUDENTS IN PRINT AND ELECTRONIC ADVERTISING. THE CAMPAIGN CONSISTED OF: SEARCHPIECES, VIEWBOOKS,
POSTERS, SUBWAY POSTERS AND ADVERTISING. THE PUBLIC PROFILE WAS HIGHLIGHTED AND ENROLLMENT INCREASED
BY 2,000 STUDENTS.
THE CITY COLLEGE OF NEW YORK
‘‘MARY LOU EDMONSON
ASSISTANT V ICE PRESIDENT FOR COMMUNICATIONS
THE CIT Y COLLEGE OF NEW YORK, CUNY
With Brainworks’ design and advertising
campaign, City College of New York’s enrollment
has increased far above the national curve.
Enrollment jumped 15% over last year, with
the largest increase among new freshman.
CLEVELAND CHIROPRACTIC COLLEGE RETAINED BRAINWORKS TO CREATE AND IMPLEMENT A NEW INTEGRATED MARKETING/
COMMUNICATIONS PROGRAM. THE PROJECT INCLUDED A RESEARCH STUDY, COMPETITION REVIEW, CURRENT MARKETING
AND ADVERTISING ANALYSIS, STRATEGIC MARKETING DIRECTION, AND THE CREATIVE DEVELOPMENT OF PUBLICATIONS,
ADVERTISING AND BRANDING OF TWO CAMPUSES.
CLEVELAND CHIROPRACTIC COLLEGE
BRAINWORKS CREATED AND PRODUCED AN ADVERTISING CAMPAIGN THAT COMMUNICATED THE FIVE DISCIPLINES OF THE
INSTITUTE: GRAPHIC DESIGN, FASHION DESIGN, WEB AND INTERACTIVE MEDIA, INTERIOR DESIGN AND VIDEO PRODUCTION.
THE CONCEPT OF THE ADS INCLUDED ELEMENTS EXPLODING OUT OF EACH STUDENTS’ HEAD THAT RELATED TO THE
DISCIPLINE.
THE ART INSTITUTE OF NEW YORK CITY
BRAINWORKS CREATED A NEW ADMISSIONS MARKETING AND RECRUITMENT PROGRAM THAT FEATURES THE EXTRAORDINARY,
BEAUTIFUL CAMPUS AND UNIQUE PROGRAMS. THE PROJECT CONSISTED OF A DIRECT-MAIL CAMPAIGN, SEARCHPIECES, VIEWBOOKS,
POSTERS, AND WEBSITE. BRAINWORKS CAPTURED THE TRUE IDENTITY AND HEART AND SOUL OF THE CAMPUS.
CALIFORNIA STATE UNIVERSITY STANISLAUS
BRAINWORKS CREATED A NEW IDENTITY AND A ADMISSIONS RECRUITMENT CAMPAIGN TO PROMOTE THE IDEA THAT “A
GREAT EDUCATION” SHOULD BE ACCESSIBLE TO TALENTED PEOPLE OF ALL ETHNIC AND FINANCIAL BACKGROUNDS.
THE FOLLOWING TOOLS WERE CREATED OVER A FIVE-YEAR PERIOD: VIEWBOOK, DIRECT MAIL, SEARCHPIECES, POSTERS,
NEWSPAPER ADVERTISING, DEPARTMENTAL BROCHURES, AND IDENTITY. THE UNIQUE AND INSPIRING CULTURE OF QUEENS
COLLEGE WAS PORTRAYED IN THE RECRUITMENT CAMPAIGN.
QUEENS COLLEGE
‘‘VINCENT J. ANGRISANI
E XECUTIVE DIRECTOR OF ADMISSIONS
QUEENS COLLEGE
“Queens College…has continued to grow 14%
in enrollment. We have seen a 24% increase
in new freshman. A major player has been the
Brainworks family. Their creative talents give a
fresh new insight to a long established Liberal
Arts institution.”
THE INTEGRATED STRATEGIC RECRUITMENT CAMPAIGN HIGHLIGHTS THE MANHATTANVILLE COMMUNITY, FAMILY
OF STUDENTS, FACULTY AND DISTINCTIVE HISTORY. THE CAMPAIGN INCLUDED: UNDERGRADUATE VIEWBOOKS,
SEARCHPIECES, GRADUATE ACADEMIC PROGRAM DIRECT MAIL PACKETS, POSTERS AND ADVERTISING. THE IMAGE
DEPICTS MANHATTANVILLE COLLEGE RECRUITING AROUND THE WORLD.
MANHATTANVILLE COLLEGE
BRAINWORKS CREATED THE NEW IDENTITY FOR FLORIDA INTERNATIONAL UNIVERSITY...“A NEW VISION OF
EDUCATION...A DIVERSITY THAT UNDERSTANDS THE INTERCONNECTED AND INDEPENDENT WORLD... AND THE
REALITY OF THE FUTURE.” THE IDENTITY CAMPAIGN INCLUDED A RESEARCH DISCOVERY, SEARCHPIECE CAMPAIGN,
VIEWBOOK, WEBSITE AND E-CAMPAIGN. ENROLLMENT INCREASED FAR ABOVE THE NATIONAL CURVE.
FLORIDA INTERNATIONAL UNIVERSITY
DEVELOPED AND IMPLEMENTED A BRAND MARKETING STRATEGY AND RECRUITMENT CAMPAIGN, WHICH INCLUDED ADMISSIONS
PUBLICATIONS, WEBSITE DESIGN, AND STRATEGIC ADVERTISING CAMPAIGN. THE INTENTION OF THE CAMPAIGN WAS TO STRENGTHEN
INSTITUTIONAL BRAND IDENTITY. THE MARKETING MATERIALS HIGHLIGHTED STUDENT AND FACULTY PROFILES THAT COMMUNICATED
“WHO WE ARE” TO THE INTENDED AUDIENCES.
MANHATTAN COLLEGE
WILLIAM J. B ISSET, JR.
V ICE PRESIDENT FOR ENROLLMENT MANAGEMENT
MANHAT TAN COLLEGE
‘‘Brainworks consistently delivers customized
materials that identify the key features which
make Manhattan College truly distinctive. Since
hiring Brainworks in 1999, Manhattan College’s
freshman applicant pool has increased by 43%,
and the academic profile of our incoming student
body has also been achieved.
BAPTIST COLLEGE
BRAINWORKS CREATED THE IDENTITY OF THE NEW BRANDING CAMPAIGN FOR BAPTIST COLLEGE OF HEALTH SCIENCES, “TOUCHING
PEOPLE’S LIVES”...DEVELOPED AND CREATED BOTH A BRAND MARKETING STRATEGY AND RECRUITMENT CAMPAIGN WHICH INCLUDED
PRINT AND ELECTRONIC MEDIA CONSISTING OF: SEARCHPIECES, VIEWBOOKS, DEPARTMENTAL PAMPHLETS, OUTDOOR BILLBOARD
AND POSTERS.
PROCESS
PresentationPresentation Boards
Cover Concepts
Final Layout Design
Finished Copy
TestingTargeted Audiences
ProductionRevisions
Prepress
Printing Supervision
Printing
Multi-media
Delivery
Creative DevelopmentConcept Development
Photography
Layout
Copywriting
DiscoveryDiscovery Sessions
Diagnostic Findings
Strategic Direction
Competition Review
Materials Analysis
MARKETING COMMUNICATION PROGRAMS
MARKETING RESEARCH AND FOCUS GROUPS
VIEWBOOKS
SEARCHPIECES
DIRECT MAIL PROGRAMS
DIVISIONAL BROCHURES
ADVERTISING
ANNUAL REPORTS
INSTITUTIONAL IMAGE AND IDENTITY
CAPITAL CAMPAIGNS
CORPORATE IDENTITIES
POSTERS
WEBSITE DESIGN
MULTIMEDIA / VIDEO
SERVICES
Higher Education
ALVERNIA COLLEGE
AUDREY COHEN COLLEGE
AMERICAN INTERNATIONAL COLLEGE
BAPTIST COLLEGE OF HEALTH SCIENCES
BARRY UNVERSITY
BARUCH COLLEGE
BENEDICTINE COLLEGE
CALIFORNIA BAPTIST COLLEGE
CALIFORNIA STATE UNIVERSITY, STANISLAUS
CHARTWELL SCHOOL
CITY COLLEGE OF NEW YORK (CUNY)
CITY UNIVERSITY OF WASHINGTON
CLAYTON STATE UNIVERSITY
CLEVELAND CHIROPRACTIC COLLEGE
CLEVELAND STATE UNIVERSITY
THE COLLEGE AT OLD WESTBURY (SUNY)
COLLEGE OF MOUNT SAINT VINCENT
COLLEGE OF NOTRE DAME
COLLEGE OF ST. ELIZABETH
COLORADO TECHNICAL COLLEGE
CONCORDIA UNIVERSITY
CUMBERLAND UNIVERSITY
DIVINE WORD SEMINARY COLLEGE
DUNN SCHOOL
EAST TEXAS BAPTIST UNIVERSITY
EASTERN ARIZONA COLLEGE
EASTERN NEW MEXICO UNIVERSITY
FELICIAN COLLEGE
FLORIDA INTERNATIONAL UNIVERSITY
FLORIDA TECH
FORT VALLEY STATE UNIVERSITY
GOLDEN GATE BAPTIST THEOLOGICAL SEMINARY
GREENVILLE COLLEGE
HASTINGS COLLEGE
HOLY NAMES COLLEGE
HUNTER COLLEGE
INTERBORO INSTITUTE
IOWA WESLEYAN COLLEGE
L I M COLLEGE
LAKELAND COLLEGE
LEWIS UNIVERSITY
LOYOLA UNIVERSITY CHICAGO
MANHATTAN COLLEGE
MANHATTANVILLE COLLEGE
MARYMOUNT COLLEGE
NEW ORLEANS BAPTIST THEOLOGICAL SEMINARY
NOVA SOUTHEASTERN UNIVERSITY
PACIFIC CHRISTIAN COLLEGE
QUEENS COLLEGE
CLIENT LIST
*References Available Upon Request
RAMAPO COLLEGE OF NEW JERSEY
RESEARCH FOUNDATION – SUNY
RUTGERS UNIVERSITY
SAN JOSE CHRISTIAN COLLEGE
SOKA UNIVERSITY OF AMERICA
SOUTHERN UTAH UNIVERSITY
STATE UNIVERSITY OF NEW YORK
TEACHERS COLLEGE / COLUMBIA UNIVERSITY
TEC DE MONTERREY
THE CITY COLLEGE OF NEW YORK
THE MASTER’S COLLEGE
UNION UNIVERSITY
UNIVERSITY OF MONTERREY
UNIVERSITY OF NEW MEXICO
UNIVERSITY OF ROCHESTER
UNIVERSITY OF SCRANTON
UNIVERSITY OF SOUTH CAROLINA
VINCENNES UNIVERSITY
XAVIER UNIVERSITY
CONTACTStuart Racey, VP of Sales + Marketing
516-241-3838
stuart@brainwks.com
Alfred Kahn, President
831-657-0650
alfred@brainwks.com
Please don’t hesitate to contact us for an initial consul-
tation. We would be delighted to forward you additional
materials and examples of our recent work for further
consideration