Post on 17-May-2015
Our “Saudi” Society is Changing Rapidly
So is the fabric of people’s lives, the definition of their existence, their hopes and fears, habits and lifestyles.
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The question is, “How do you get to know your consumer in this new world RE-order?”
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We are the Saudi creative communication agency
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Brackets is a fresh approach to an old industry. We went back to the basics and leapt forward.
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All our client’s business is rated serious and we make our absolute best for our clients to break away from their competitors and become something unique - not one of many but one of one
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OUR CAPABILITIES
BRANDING
Advertising
Brand Identity Communications
Packaging Annual Reports
ONLINE
Websites Social Media
ENVIRONMENT
Brand Environment Event Signage
OOH Wayfinding
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HOW WE WORK
PROJECT-BASED CONTRACTOR IN-HOUSE PARTNER OR
As a project-based contractor we come in as you need us. We become the extra pair of hands with the creative mind to implement strategies to deliver strong conceptual creative to increase your brand awareness and capitalise and expand your market share.
As an In-house partner we become an extension of your marketing department, or even become your marketing department, to create, develop and implement your brand voice. We become your brand custodian. Brackets can develop brand and marketing strategies to identify how to effectively communicate your unique brand personality and competitive advantages in ways that will increase your brand awareness which in turn leads to an increase of market share.
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HOW WE WORK WITH YOU
LISTEN EXPLORE CREATE DEFINE TRANSFORM
Listen. It sounds so simple really, but we actually do it. We give you our undivided attention so we can fully understand your business challenges and understand the scope of the issue and define the right problem to tackle.
After having listened to you, we use these insights to start exploring ways to deliver Strategic outcomes by placing your target market – the ‘user’ – at the heart of a solution.
After brainstorming, ideas are sorted on the premise that ‘the patient is the arbiter of the best solution.’ We then begin the process of prototyping concepts that are based on sound strategies that unlock complex problems to deliver an outcome that will result in transformational design.
This next stage is about defining which prototype will best serve to meet the client’s challenges, that will lead to a change in customer perception, give new insights to your brand and change purchasing behaviour.
Design is a method, Transformational design is a strategic response. Transformational design is about creating fundamental change, that gives a return on investment through increase of purchasing behaviour and elevates your brand in the market place above competitor brands.
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WORK SAMPLES
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LOGOS AND BRANDING
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PACKAGING
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ONLINE
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BROCHURES/ MAGAZINES
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ATL & CAMPAIGNS
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Simply put, if you don’t innovate then you won’t survive. Brands must be relevant as markets evolve. Those brands that recognise that markets are fractured over many platforms, who leverage existing, new and emerging touchpoints will be the future. Don’t be a brand for today. We would love to hear from you. To learn more about your business challenges. To discuss how we are able to help. To provide insight. To think about how we can partner with you to give more presence to your brand.
Faris A.R. Jeddawi faris@brackets-ad.com Twitter: @farisj +966 2 6602526 – Ext. 302 Hassan Al Hamid hassan@brackets-ad.com Twitter: @halhamid +966 2 6602526 – Ext. 301 www.brackets-ad.com