Tricks to Improve E-Commerce Website Traffic

Mike DuncanSage Island CEO

www.SageIsland.com

www.sl ideshare .net /sageis land

Know your Customer

Know their Langauge

Keyword ResearchKeyword Selection is Key

Careful keyword selection is the heart of the SEO campaign.

Research KeywordsCreate a robust keyword portfolio of relevant keyword phrases that are searched on by potential customers. You’ll begin with your input on what your most important keywords are, then expand that list by cross-checking the list against the search engines’ databases of actual keyword searches. This will help target the right words - the ones that will actually deliver customers to your website.

keyworddiscovery.comwordtracker.comoverture.comGoogle Adwords Keyword Toolseobook.com

seomoz.org

Open for Business-Driving Traffic-

SEOHave a Strategy for your site and

optimize your content• Use keyword research to determine how customers search

• Inject keywords into body copy, titles, and images

• Be sure that your site is user friendly and search engine friendly. Your marketing efforts won’t help you if your website makes it difficult for users to find the information they want.

Ranking factors:www.seomoz.org/article/search-ranking-factors

www.vaughns-1-pagers.com/internet/google-ranking-factors.htm

On Page OptimizationOptimize Website Meta

<TITLE>Skateboards - Warehouse Skateboards Skate Shop</TITLE>

<META NAME="Description" CONTENT="Biggest selection of skateboards, skateboard decks, complete skateboards, skateboard wheels, skateboard trucks, skateboards delivered right to your door!">

<META NAME="Keywords" CONTENT="skateboards,skateboard,complete skateboards,skateboard decks,skateboard wheels,skateboard trucks,skate decks,warehouse skateboards">

Search  Engine  Op.miza.on  Best  Prac.cesh6p://www.sageisland.com/SEO-­‐best.pdf

On Page OptimizationOptimize Website Content

Text Matters!The most important thing in search.

The entire process of search is text-based. The search engines care about how much text, how it’s formatted, and what it says.

On Page OptimizationOptimize Website Content

Sitemap SubmissionGoogle WebMaster Tools - www.google.com/webmasters/tools/

Bing (MSN) WebMaster Tools - www.bing.com/webmasters

Yahoo! Site Explorer - http://siteexplorer.search.yahoo.com

Create Sitemapswww.gsitecrawler.com

Create a Robots.txt file and place in the root directorywww.yourdomain.com/robots.txt

User-agent: * Disallow: /my-dirty-photos

Sitemap: http://www.domain.com/sitemap.xml

www.websitegrader.com

How does your site rank for SEO?

Driving Relevant Traffic

Links

Quality links is what you are after.

What is a Quality link?Good Page Rank and relevant

Link Building

Driving Relevant Traffic

Paid Search

Invest in a Paid Search(pay-per-click) Campaign

• Paid search is a fast, cost effective, extremely targeted way to increase visibility on the search engines.

• Even a small budget can be very effective if you use extremely targeted keywords to avoid spending money on unqualified clicks.

• Write compelling ads targeted to your demographic to get attention.

Driving Relevant Traffic

Shopping Networks

Driving Relevant Traffic

Social Networks

What is Social Media MarketingMany marketers think that doing a sponsorship on MySpace or posting a one-off campaign channel on YouTube is social media marketing

Not true. Social Media is About Socializing!

It is about:Weaving your content and messages into the social webJoining the customer conversationMaking friendsCommunicating with those friendsListening to those friendsMeasuring impact

Customer Service

Know the Numbers

www.sl ideshare .net /sageis land

Search Engine Optimization – Kristopher JonesGet to the top on Google – David VineyLanding Page Optimization – Tim Ash

Building Findable Websites – Aarron Walter

Mike DuncanSage Island CEO

www.SageIsland.com