Post on 21-Oct-2014
description
BORN TO LIVE
BUILT TODIE
@curiousclutter
On the 3rd week of each June Cannes could break off the French mainland and sink
and it would take a long time for anyone to notice, because…
PEOPLE DON’T NEED ADVERTISING
He creates art from the ocean of dead algorithms ineffective banner ads and branded spam online.
…as highlighted by artist Alex Dragulescu
…so what do people need?
#1
FREEEXPERIENCES,
EDUCATION,INFORMATION,
SERVICES,TOOLS, FUN &
EVENTS
…so what do people need?
People will ENGAGE with brands that provide these
What else do people need?
#2
What else do people need?
A BIT OF SIMPLICITY
People want help navigating the clutter of choice
…so people ENGAGE with brands that help make their lives simpler
People want help navigating the clutter of choice
…so people ENGAGE with brands that help make their lives simpler
People want help navigating the clutter of choice
ENGAGEMENT
#1 GREAT ‘STUFF’ & IDEAS
+#2 SIMPLE EXECUTION
=
engagement ⁄ engagementnoun
1 when an audience begin conversations about a brand2 when an audience spread and share a brand’s content3 when an audience contribute to a brand’s content4 when an audience feel a sense of ownership over a brand5 a more valuable metric than reach and frequency
“I would rather have 100 engaged fans than 1,000,000 passive ones.”
- Graeme Boyd. Social Marketing Manager. Xbox
but how can brands maintain engagement?
BORN TO LIVE
create projects that are
not campaigns that are
BUILT TODIE
Vacuum up the oceans
Electrolux
Change the way people climb the stairs
Volkswagen
Help people have embarrasingdrunk conversations
Smirnoff
Revitalise a dying town
Levi
Reassure ‘Sneaker Freaks’that they are not the only ones
FootLocker
Help people impulse saveas easily as they impulse buy
Westpac
...a little less of this please