BlueWave - Creating Mobile Relevance

Post on 14-May-2015

199 views 0 download

Tags:

description

How does an organization become mobile relevant? This presentation is designed to help connect the dots of several different mediums to allow an organization to connect and engage their customers, prospects, members or supporters through the mobile channel.

Transcript of BlueWave - Creating Mobile Relevance

BILLIONfive

people

WORLDWIDE,people

including

286 MILLIONAmericans,

286 MILLION

NEVERleave home

WITHOUT IT!leave home

A MOBILE PHONE

A MOBILE PHONE

“The mobile phone may be

the most prolific device on

the planet.”

Ben Wood, CCS Insight 2010

Think about it…Think about it…

ALARM…it’s an

CLOCKCLOCK

a

CAMERACAMERA

CALENDARa

CALENDAR

WEB

BROWSERaShop Dine Fun Services About

Feature of the Month

BROWSER

FIND EVERYTHING YOU NEED!…in our shopping district

Feature of the Month

and, of course…and, of course…

A TELEPHONE

so, what if…so, what if…

you could use…you could use…

THIS

DEVICEDEVICE

AUDIENCEENGAGE

toyour

howeverwherever

whenever,

and

they choose!

now you can!now you can!

MOBILE

by becoming

MOBILE

RELEVANT

MOBILE

what is

MOBILE

RELEVANCE?

The likelihood that your brand will

be of interest or useful to someone be of interest or useful to someone

engaging it from a mobile device.

MOBILE

how do I build

MOBILE

RELEVANCE?

Will the AVERAGE PERSON understand what you are asking them to do with their phone?

Will the phone they have TODAY allow them to EASILYdo it EASILY?

Will that person receive IMMEDIATE, TANGIBLE VALUE from engaging via mobile?

if so…if so…

‘AND’mobile must be

not‘AND’

‘INSTEAD’not

you may say…you may say…

I ALREADY HAVE…

AVERAGE MONTHLY MESSAGES

178 10,080 1,2169,100

PERCENT WHO ENGAGE ON THEIR PHONE

72% 10% 34%23%

does MOBILE RELEVANCEreally matter that much?

speakthe

speak

so, if your mobile presence…so, if your mobile presence…

looks

but you wish…but you wish…

it lookedShop Dine Fun Services About

Feature of the Month

FIND EVERYTHING YOU NEED!…in our shopping district

Feature of the Month

or if you haven’t connected…or if you haven’t connected…

through an

Integrated Text Messaging Program

THANKS FOR

JOINING! STAY

TUNED FOR MORE…

Incoming Text

it‘s time…

mobileto

mobile

here’s how it works…here’s how it works…

utilize your current media…utilize your current media…

BUILDto

AWARENESSbrand

AWARENESSbrand

MOBILIZEand

your

AUDIENCEyour

by asking them to ‘opt-in’…by asking them to ‘opt-in’…

by sending a text message

from their phone.from their phone.

WestAve

it’s

EASYEASY

WestAveand

FAMILIARFAMILIAR

everyone‘s doing it!everyone‘s doing it!

NOW

ENGAGEDyou‘re

ENGAGED

from here…from here…

SENDyou can…

WESTAVE: ‘DEAL OF THE

WEEK’…25% OFF ANY ORDER

Incoming Text

WEEK’…25% OFF ANY ORDER

AT SATURN GRILL…OFFER CODE

25OFF

REPLY STOP TO END

OFFERIncoming Text

WESTAVE: ‘DEAL OF THE

WEEK’…10% OFF ALL KEVIN WEEK’…10% OFF ALL KEVIN

MURPHY PRODUCTS…OFFER

CODE 10OFF

REPLY STOP TO END

GETWESTAVE: WHAT’S DO YOU

WANT TO HEAR ABOUT MOST?

Incoming Text

GETWANT TO HEAR ABOUT MOST?

1. DINING

2. SALONS

3. SHOPS

4. EVENTS

WESTAVE: CHECK OUT THE

NEWEST STORE ON WESTERN

Incoming Text

INFLUENCE

NEWEST STORE ON WESTERN

AVE…HEIRLOOM SHOE…4415 N.

WESTERN…CHECK OUT THEIR

WEBSITE HERE…http/bit.ly/33ke

DRIVEmobile web

Shop Dine Fun Services About

Feature of the Month

WESTAVE: VISIT OUR

WEBSITE RIGHT ON YOUR

PHONE… CLICK HERE

HTTP:/BIT.LY/

Incoming Text

FIND EVERYTHING YOU NEED!…in our shopping district

Feature of the Month

all from

11 simple text message…

and

11 simple mobile website.

if you can get an

internet connection…

our Content

Management Systems

allow you to…allow you to…

SMS / TEXT MESSAGING

MANAGE CONTACTS

SCHEDULE & SEND

MESSAGES

PROVIDE INTERACTIVE

WEB LINKS

SURVEY YOUR SURVEY YOUR

CUSTOMERS

AND MORE…

UPDATE CONTENT

ADD / RESIZE IMAGES

BUILD CUSTOMIZED

TEMPLATES

COLLECT DONATIONS

MOBILE WEB

Shop Dine Fun Services About

COLLECT DONATIONS

AND MORE…

Mobile web hosting and monthly SaaS provided by urmobile

we’ll provide turnkey…

PROGRAM DESIGN

PROCESS MANAGEMENT & CONSULTING

ROI MEASUREMENT

MOBILE

now you’re

MOBILE

RELEVANT

building mobile relevance

BlueWave Mobile

3209 S. Broadway Suite 231

Edmond, OK 73013

888.810.1098

www.BlueWaveMobile.com