Post on 20-Aug-2015
SocialMedia.orgVideo Case Studies
Andy Sernovitz
Social Media Ethics Briefing:Staying Out of Trouble
This video is from
BlogWellSan FranciscoJune 20, 2011
socialmedia.org/blogwell
SocialMedia.orgCase Studies
This presentation is from
BlogWellChicago
July 18, 2012socialmedia.org/blogwell
Ethics Best Practices
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IT’S ALL ABOUT TRUST
The difference between honesty and sleazery:
THIS IS THE LAW
1. Require disclosure and truthfulness in social media outreach.
2. Monitor the conversation and correct misstatements.
3. Create social media policies and training programs.
Three Guides for Safe Social Media Outreach
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Stay Safe
Never pay
Real disclosure
Don’t lie to your mom
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10 Magic Words I work for _________, and
this is my personal opinion.
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Who are you?
Were you paid?
Is it an honest opinion based on a real experience?
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Biggest Risk: Training Failure
Checklists for every situation Customize for your team
• Disclosure of Identity • Personal and Unofficial
Participation • Truthfulness • Outreach and Advocacy
Campaigns • Agency/Contractor Disclosure • Vendor Questionnaire • Policies and Training
Disclosure Best Practices Toolkit
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Be careful who you hire
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We have a chance to do something good
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Raise your standards
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Save your brand
Save your reputation
Save your job
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SAVE SOCIAL MEDIA
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If you have to ask, the answer is no
It’s easier to be honest
Pass it on
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Learn more about past and upcoming BlogWells
socialmedia.org/blogwell
This video is from
BlogWellSan FranciscoJune 20, 2011
socialmedia.org/blogwell
SocialMedia.orgCase Studies
This presentation is from
BlogWellChicago
July 18, 2012socialmedia.org/blogwell