Post on 18-Dec-2015
Blogs
Marc Uhlig - Blogs
Marc Uhlig - Blogs
Marc Uhlig - Blogs
Definition
Contraction of "Web log” Web site Regular entries Reverse-chronological order Ability for readers to leave comments
Marc Uhlig - Blogs
Types – By Content
Personal Blogs Corporate Blogs Question Blogging
Marc Uhlig - Blogs
Types – By Media
Vlog Linklog Sketchblog Photoblog Microblog Tumbleblog Phlog
Marc Uhlig - Blogs
Types – By Genre
Political blog Travel Blog Fashion blog Project blog Education blog Niche blog Legal blog (Blawg)
Marc Uhlig - Blogs
History
1983–1990 Usenet featuring moderated newsgroups Mod.ber
Marc Uhlig - Blogs
History
1990–2001 Online diaries Wearable Wireless Webcam 1993
Dr. Glen Barry invented blogging, defined as web based commentary, linking to other articles
1997 ”Weblog” coined by Jorn Barger
1999 ”Blog” coined by Peter Merholz
Marc Uhlig - Blogs
History
1990–2001 1998
Open Diary
1999 LiveJournal Pitas Diaryland Blogger
Marc Uhlig - Blogs
History
2001–2004 2001
First appearance of how-to manuals
2002 Blogs report about U.S. Senate Majority
Leader Trent Lott honoring U.S. Senator Strom Thurmond
Blogs gain increasing notice for breaking, shaping, and spinning news
Marc Uhlig - Blogs
History
2001–2004 Blogging established by political
candidates to express opinions on war and other issues cement blogs’ role as news source
Beginning of nearly-instant commentary on televised events Lifeblogging
Marc Uhlig - Blogs
History
2004–present Blogging becomes increasingly
mainstream 2004
Merriam-Webster's Dictionary declared "blog" as the word of the year
Blogs among driving forces behinf “Rathergate” scandal
Blogs’ acceptance by mass media
Marc Uhlig - Blogs
History
2004–present 2004
Blogs important news source during December Tsunami
2005 Fortuna magazine lists eight bloggers
business people “could not ignore” Peter Rojas, Xeni Jardin, Ben Trott, Mena
Trott, Jonathan Schwartz, Jason Goldman, Robert Scoble, and Jason Calacanis
Marc Uhlig - Blogs
History
2004–present 2007
Tim O'Reilly proposed a Blogger's Code of Conduct Citizen Journalism: San Diego Wildfire updates on
Twitter 2008
U.S Presidential Campaign Obama had 4 times the amount of Facebook
supporters, 25 times the amount of Twitter followers, 3 times the mount of visitors to his site
2009 Citizen Journalism: US Airways crash updates on
Marc Uhlig - Blogs
Marc Uhlig - Blogs
Some Stats
comScore MediaMetrix (2008) Blogs: 77.7 million unique visitors in the
US Facebook: 41.0 million MySpace 75.1 million Total internet audience 188.9 million
Marc Uhlig - Blogs
Some Stats
eMarketer (2008) 94.1 million US blog readers in 2007
(50% of Internet users) 22.6 million US bloggers in 2007 (12%)
Marc Uhlig - Blogs
Some Stats
Technorati (2008) Blogs are now used by 24% of Internet
users, up from 13% in 2006 Social networks are now used by 26% of
Internet users, up from 17% in 2006 Videocasts are now used by 11% of
Internet users, up from 6% in 2006 RSS feeds: growing from 5 to 7 percent Podcasts: growing from 5 to 7 percent Business news sites: flat at 8 percent
Marc Uhlig - Blogs
Marc Uhlig - Blogs
Demographics
Marc Uhlig - Blogs
Demographics
Marc Uhlig - Blogs
Demographics
Marc Uhlig - Blogs
The Blogosphere
Collective community of all blogs Connected through
Blogrolls Comments Linkbacks Backlinks
Collection of local blogs sometimes referred to as bloghood
Marc Uhlig - Blogs
Blog Search Engines
Used to search blog contents Bloglines BlogScope Technorati Google Blog Search
Marc Uhlig - Blogs
Measuring Popularity
Popularity through citations Popularity Through affiliation
Marc Uhlig - Blogs
Mass Media
Many Bloggers differentiate themselves from mainstream media
Many mainstream journalists write their own blogs
Marc Uhlig - Blogs
Defamation or Liability
Several cases have been brought before the national courts against bloggers concerning issues of defamation or liability Malaysia
Jeff Ooi and Ahiruddin Attan sued by pro-government newspaper
UK College lecturer sued by politician
U.S. Aaron Wall sued by Traffic Power for defamtion
and publication of trade secrets
Marc Uhlig - Blogs
Employment
Ellen Simonett fired by Delat Air Lines for her blog “Queen of Sky: Diary of a Flight Attendant”
Erik Ringmar ordered by London School of Economics to take down his blog
Mark Cuban fined for criticizing NBA officials
Marc Uhlig - Blogs
Employment
Mark Jen fired by Google for discussing corporate secrets on his personal blog
Gaurav Sabnis, Jessica Cutler, Catherine Sanderson,…
Marc Uhlig - Blogs
Blogging Software and CMS
Content Management System (CMS) Software providing method for
managing websites Blogging software considere specific
type of CMS
Marc Uhlig - Blogs
Archives
Marc Uhlig - Blogs
Feeds and Syndication
Marc Uhlig - Blogs
Blogrolls
Marc Uhlig - Blogs
Managing Comments
Marc Uhlig - Blogs
Trackbacks
Marc Uhlig - Blogs
Pingbacks
Marc Uhlig - Blogs
Verifying Pingbacks and Trackbacks
Marc Uhlig - Blogs
Comment Moderation
Marc Uhlig - Blogs
Pretty Permalinks
Marc Uhlig - Blogs
Post Slugs
Marc Uhlig - Blogs
Excerpt
Marc Uhlig - Blogs
Plugins
Marc Uhlig - Blogs
Jason Calacanis:Is Blogging Dead?
Marc Uhlig - Blogs
No!
Marc Uhlig - Blogs
Blogs and Marketing
Marc Uhlig - Blogs
Marc Uhlig - Blogs
Marc Uhlig - Blogs
Marc Uhlig - Blogs
Marc Uhlig - Blogs
Marc Uhlig - Blogs
Credits
http://technorati.com/blogging/state-of-the-blogosphere/
http://www.techcrunch.com/ http://www.gapingvoid.com/
Marc Uhlig - Blogs