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How to Monetize Your Blogan introduction for

DogTime Media Overview

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Who is DogTime Media?DogTime Media is an online community of animal lovers for animal lovers that exists to provide resources and tools to make pets and their owners happy

The DogTime Media Community: 500+ sites // 460+ blogs // 3,000 rescues

At DogTime, our mission is to keep dogs out of shelters and in good homes. We created a Facebook application to leverage social media to support our animal welfare cause and mission

500+ Pet Sites460+ Pet Blogs3,000 Rescues

The Community Facebook

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DogTime Media: #1 Property in the Pet Space

Source: comScore, 12/09

Clients turn to comScore for objective, accurate and reliable insights into consumers' online behavior and for details into their demographic characteristics, attitudes, lifestyles and offline activities.

What is comScore?

Why do we care about comScore numbers?

Blog Network Overview

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What is the Blog Network? The DogTime Blog Network is a community of bloggers united by a common passion for pets. We invite active bloggers to join the Blog Network based on the following criteria:

Relevant pet and pet-related content

Acceptable quality content

The full blog RSS feed

Why Join the DogTime Blog Network? >>Increase Exposure

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Increase exposure for your blog: increase page views, visit duration, and drive new visitors to your blog

DogTime Email Newsletter placementDogTime.com homepage links, related content article linksFeatured DogTime Blog placement Facebook, and Twitter placements

Why Join the DogTime Blog Network? >> Access Tools

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Access relevant tools: content distribution solutions, improve SEO and page rank, supplemental dynamic content

DogTime Media Center - content distribution tool (incorporates video, photo content)SEO – increase link popularity and help your site rank higher in search

UPDATE

Why Join the DogTime Blog Network?>>Revenue

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Advance revenue opportunities: gain access to revenue opportunities from premium banner ads to custom promotions with partners and advertisers

Blog promotions – product sampling and review, viral seeding of video content or promotions, etc Display ad banner placement – In accordance with the IAB (International Advertising Bureau) guidelines

Our Live Case Study: Introduction to DogTipper.com

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About DogTipper: Paris Permenter is the co-publisher of DogTipper.com. Along with her husband, John Bigley, Paris has been publishing websites since 2000. Paris and John are also the authors of 26 guidebooks and cookbooks and live with two dogs and four cats in Texas

Joined DogTime Blog Network: in December 2008 after launching DogTipper in August 2008

Participation: Our feeds are used in the DogTime Blog Network and the content displayed on DogTime.com's blog networkDogTime also serves our display advertising

Our Live Case Study: After Joining the DogTime Blog Network

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Improvements: Since joining the DogTime Blog Network, DogTipper experienced the following changes:

Traffic

Increased traffic--has grown at a faster rate than any of our previous sites

Improved Google Page rank; within a year of joining the network we had moved to PR4

Increased interaction with the pet community as well as public relations representatives for the pet industry

Our Live Case Study: After Joining the DogTime Blog Network

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Other Benefits:Provided relevant high-quality ads from top pet industry advertisers that have contributed to, rather than detracted from, the site design

We've been able to concentrate on what we do best--building content and promoting our site

We've participated in DogTime's Blog Champions program and had the opportunity to review several new products through the program, offering our readers our own opinions on the products

Some of Our Premium Advertisers

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DogTime Media Contact Information

Twitter: http://twitter.com/DogTime_Media

Network Contact: Christina Kwan

christina@dogtimemedia.com

Marketing Contact: Nicole Daute

nicole@dogtimemedia.com

Thank you!