Blogginglouiesison.com | pampangadirectory.net | oneminuteplus.com

for BusinessGdays Pampanga | April 26, 2014 | Angeles City

louiesison.com – Enriching lives through a blog.

BLOGGING FOR BUSINESS

FIRST TIME?

GO AHEAD DAD!

louiesison.com – Enriching lives through a blog.

BLOGGING FOR BUSINESS

WHO AM I?

louiesison.com – Enriching lives through a blog.

BLOGGING FOR BUSINESS

HOW I STARTEDIN BLOGGING?

louiesison.com – Enriching lives through a blog.

BLOGGING FOR BUSINESS

HOW I STARTEDIN BLOGGING?

louiesison.com – Enriching lives through a blog.

BLOGGING FOR BUSINESS

HOW I STARTEDIN BLOGGING?

louiesison.com – Enriching lives through a blog.

BLOGGING FOR BUSINESS

HOW I STARTEDIN BLOGGING?

louiesison.com – Enriching lives through a blog.

BLOGGING FOR BUSINESS

HOW I STARTEDIN BLOGGING?

louiesison.com – Enriching lives through a blog.

BLOGGING FOR BUSINESS

WHY SHOULD YOULISTEN TO ME?

louiesison.com – Enriching lives through a blog.

BLOGGING FOR BUSINESS

I’M NOT JEDI MASTER

I’M A ROCK STAR INSHARING IDEAS

louiesison.com – Enriching lives through a blog.

BLOGGING FOR BUSINESS

AUDIENCE CHECK

louiesison.com – Enriching lives through a blog.

BLOGGING FOR BUSINESS

OBJECTIVES

Define what a blog is

Show examples of successful blogs

Explain the benefits of blogging for business

Tips on how to blog for business

louiesison.com – Enriching lives through a blog.

BLOGGING FOR BUSINESSDefine what a blog is

WEB + LOG

WEBLOG

BLOG

louiesison.com – Enriching lives through a blog.

BLOGGING FOR BUSINESSDefine what a blog is

WEB + LOG

WEBLOG

BLOG“Hello world!I’m BLOG.”

louiesison.com – Enriching lives through a blog.

BLOGGING FOR BUSINESSDefine what a blog is

A blog is a website in which items are posted on a regular basis anddisplayed in reverse chronological order.

Authoring a blog, maintaining a blog or adding an article to an existing blog is called “blogging”.

Individual articles on a blog are called “blog posts,” “posts” or “entries”.

A person who posts these entries is called a “blogger”.

Source: en.wikipedia.org/wiki/Blog

A blog comprises text, hypertext, images, and links (to other web pages and to video, audio and other files).

Blogs use a conversational style of documentation.

Often blogs focus on a particular “area of interest” also known as niche.

louiesison.com – Enriching lives through a blog.

BLOGGING FOR BUSINESSDefine what a blog isShow examples of successful blogs

ebizmba.com/articles/blogs Top 10 Blogs

louiesison.com – Enriching lives through a blog.

BLOGGING FOR BUSINESSShow examples of successful blogsProvide the benefits of blogging for business

“WHY SHOULD YOUSTART BLOGGINGFOR BUSINESS?”

louiesison.com – Enriching lives through a blog.

BLOGGING FOR BUSINESSProvide the benefits of blogging for business

1. Solve problems and build a loyal community

caterpillar.lithium.com/caterpillar/

louiesison.com – Enriching lives through a blog.

BLOGGING FOR BUSINESSGive examples of successful blogsProvide the benefits of blogging for business

2. Get new product development through engagement

mystarbucksidea.force.com/apex/ideaHome

louiesison.com – Enriching lives through a blog.

BLOGGING FOR BUSINESSGive examples of successful blogsProvide the benefits of blogging for business

3. Personal involvement from a real executive

blogs.marriott.com/

louiesison.com – Enriching lives through a blog.

BLOGGING FOR BUSINESSGive examples of successful blogsProvide the benefits of blogging for business

4. Increase sales through engagement

wegmans.com/blog

louiesison.com – Enriching lives through a blog.

BLOGGING FOR BUSINESSGive examples of successful blogsProvide the benefits of blogging for business

5. Listen to customers and create content from their needs

manpowerblogs.com/

louiesison.com – Enriching lives through a blog.

BLOGGING FOR BUSINESSGive examples of successful blogsProvide the benefits of blogging for business

6. Brand awareness

gereports.com/

louiesison.com – Enriching lives through a blog.

BLOGGING FOR BUSINESSGive examples of successful blogsProvide the benefits of blogging for business

7. Gather customer-generated content from their passion

fiskateers.com/blog/

louiesison.com – Enriching lives through a blog.

BLOGGING FOR BUSINESSGive examples of successful blogsProvide the benefits of blogging for business

8. Compelling content to align with tangible business objectives

blog.wholefoodsmarket.com/

louiesison.com – Enriching lives through a blog.

BLOGGING FOR BUSINESSGive examples of successful blogsProvide the benefits of blogging for business

9. Express customer delight

blogsouthwest.com/

louiesison.com – Enriching lives through a blog.

BLOGGING FOR BUSINESSGive examples of successful blogsProvide the benefits of blogging for business

Other beneficial reason why you should blog

Blog fuels SEODirect communication channelIt gives your company a voice

Blogs share your expertiseIt creates free PR

louiesison.com – Enriching lives through a blog.

BLOGGING FOR BUSINESSProvide the benefits of blogging for businessTips on how to blog for business

louiesison.com – Enriching lives through a blog.

BLOGGING FOR BUSINESS

Thank you!

louiesison.com – Enriching lives through a blog.

BLOGGING FOR BUSINESS

Louie R. Sisonlouiesison@gmail.com

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