Blogging For Business A Beginners Guide

Why Blog?Stats

• Websites with blogs see 55% more unique visitors

• Bloggers have 79% more twitter followers

• Bloggers get 97% more inbound links

Source Hubspot

Why Blog?

• SEO

• Establishes you as expert

• Forms relationships with customers

• Hub of your social media activity

What is a blog?

Types Of Blog• Photo Blogs

• Video Blogs

• Political Blog

• Personal Blog

• Business Blog

• Fan Blog

Blog Tools• Wordpress.org

• Wordpress.com

• Blogger

• Posterous

• Tumblr

Always consider your target market? Provide content aimed to give them value?

The Golden Rule of Blogging

Setting Up a Blog – Wordpress.org

Choose a theme

Customise It

Add Plugins

Plugins• Get an API Key – Akismet

• All In One SEO Pack

• Fbmeme button

• Tweetmeme button

• FB Like button

• Add this social bookmarking widget

Anatomy of a blog post• Use a good image

• Write a compelling headline

• Reel them in in the first paragraph

• Full story

• Call to action – ask for comments

Finding Inspiration• Google Alerts

• Read other blogs

• What do your customers ask you?

• Be topical

Commenting On Other Blogs• Find other blogs about your industry

• Find good posts

• Leave a good constructive comment

Sharing• Guest Blog – ask for guest posts

• Spread the word via RSS feed to social media

• Use social bookmarking sites

• Register on blog directories e.g. technorati

If you get stuck

Email me: amanda@spiderworking.com

Phone me: 01 442 9410

Skype me: spiderworking.com

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