Post on 18-Oct-2014
description
1
Get read
2 Marketing
People power• Word-of-mouth• Email signature• Business cards• Email
– Event attendees– Sector mailing lists
Links, Links, Links• Comments on
related blogs• Other colleagues
blogs – blog roll and links to posts
• Careers service website – link & RSS
3 Search Engine Optimisation (SEO)
• Getting inlinks– If you write an article for a site with good
authority, include a link to your blog
• Use lots of tags• Check keywords in Google
Trends http://www.google.com/trends• Pings
4 Pings – Ping-o-matic• Weblogs.com [link]• Blo.gs [link]• Technorati [link]• Feed Burner [link]• Syndic8 [link]• NewsGator [link]• My Yahoo! [link]• PubSub.com [link]• Blogdigger [link]• BlogRolling [link]• BlogStreet [link]
• Moreover [link]• Weblogalot [link]• Icerocket [link]• News Is Free [link]• Topic Exchange [link]• Google Blog Search [link]• Spinn3r [link]• Bloglines [link]• AideRSS [link]• SkyGrid [link]
5 Feedburner
http://www.feedburner.com
• Analyze• Optimize• Publicize• Monetize• Troubleshootize
7 Using your stats
• Search terms used when finding your blog
• Patterns of views – timing publication• Sources of traffic
– How many– From where
8 Technorati
http://technorati.com
• Claim your blog • Favourite your
friends’ blogs
9 For more...
• Course - Blogging for experienced bloggers, next term
• Facebook – The Careers Group Social Networking Training Courses Page
• Contact me– Twitter – http://twitter.com/helencurry– Email – helen.curry@careers.lon.ac.uk– Blog –
http://thecareersgrouplibrary.wordpress.com/