Post on 16-Apr-2017
‘Ebony’ Tamara Walker@theblogclinic
Blogger Outreach Strategies
MIND-SETLet’s Think Relationships
BLOGGER BASICS
Exam
ple
1
Blogger Basics
1. The Black & White Press Release Culture
2. Visual Media Basics
3. Connecting the Social Media Lanes
Let’s talk about
One Step Further…
Relationship
Introduction to friends (readers)
Guess who is coming next week?
ArrivalYou come to my home (my blog)
with a vivid story & business cards.
The Catch Up CallWeeks later we speak. Updates to the vivid story. I spread the word.
3 Posts Before the Campaign ‘HYPE’
Campaign Kick Off
After Campaign Catch Ups
Suggestion Elements
• Why should I be excited?
• Why should I look out for this?
• Pictures of a launch event
• Who is driving this campaign?
• How can I connect now?
• Give me everything you have
• Written materials• Images • Videos
• Connect all the Social Media Lanes
• Campaign Success Statistics• Sales
• Who is using it?• What are people saying?
• Pictures of an event
• Video clips of someone talking about it
• The same effort used to get 1 blog post why not get 3?
• Instead of sending traditional press releases why not segment your promotional campaign information into Blogger News Bites using both visual media and the notion of reality culture.
Example 2 MILITARY PRECISION
Pr Co 1 Pr Co 1 Pr Co 2 Pr Co 3 Pr Co 4 Pr Co 4
Movie Movie Movie Movie DVD DVD
Coming Soon HYPE
Competitions For Readers
Promote The Activities On
Premiere Night
EventThe Premiere
Promote The DVD Coming Soon Events
Blogger Event
Exclusive News
Engage with my readers build trust
A source for exclusive
information
Attend red carpet event & experience
for review
A source for exclusive
information on activities
Networking, private
screening & TV advert
Military Precision
They really excelled at
• Extending & developing the blogger relationship
• Before the campaign ‘HYPE’• Events during the campaign• Special activities during the campaign
One Step Further…
Commitment
Long –Term Activities
NewslettersJust for Bloggers
Not to be confused with traditional newsletters
v
Example 3
Fashion Po l ice? No
OUTREACH POLICE!
Outreach Police!…
• Is a Blogger Competition a creative campaign idea?
• Ok, you have a creative campaign idea but is it really that practical?
• Will the creative idea engage both the reader & the blogger?
• Have you really, REALLY checked to see what the blogger has already said about your product or service?
Shhh! The Anonymous Company
Creating Interactive Blogger Campaigns
Managing Interactive Blogger Campaigns
Managing Interactive Blogger Campaigns
Creating Interactive Blogger Campaigns
Select the bloggers first See what they have done before Monitor them Then formulate your creative interactive campaigns
Create blogger hubs for those who are creative campaigning with you
One Step Further…
CREATIVE
REACTION
v
v
Campaign 4
Creative - Reaction A simple tweet will do
Special ActivitiesDuring the Campaign
Creative Interactive campaigns involving readers and/or bloggers
Creative - Reaction Join the Conversation
Another Blog Post + 1 Tweet + Quick Email = An Extra Blog Post
1 Post + 1 Retweet + 1 @Mention = Another Blog Post
One Step Further…
Creative Interactive CampaignsOther than a review, how else can you get a selected amount of bloggers & their readers to engage with your product?
Reactions• Extend your social media monitoring 1 step further
• Don’t just REtweet, REcruit!
• Create conversation via bloggers
The Relationship Campaign Matrix
1 2 3 4 5 6 7
Introduction Arrival Courtesy Connection Going Out Doing
ActivitiesThe Catch Up
Call Commitment
Tell my loyal friends (readers) about a new friend who is coming to visit
My new friend arrives at my house with a captivating story & business cards
My new friend connects with me the next day to say she had a great time
My new friend invites me to an event.
My new friend arranges special activities that my loyal friends and I can enjoy
My new friend updates me -referring to the captivating story. I spread the word
We speak monthly to maintain our relationship. No longer a new friend.
1 2 3 4 5 6 7Before the Campaign
‘HYPE’CampaignKick Off
FeedbackDuring the Campaign
EventsDuring the Campaign
Special Activities
During the Campaign
After Campaign Catch Ups
Long –Term Campaign
Relationship
Coming Soon information
All the Information needed on the product, service or person
EmailBlog CommentsFacebookTweets
For Example
A launch partyA blogger event
Creative Interactive campaigns involving readers and/or bloggers
Progress with campaign
Monthly BloggerEmails
Relationship & Commitment
Your Promotional Army
1 2 3 4 5 6 7Before the Campaign
‘HYPE’CampaignKick Off
FeedbackDuring the Campaign
EventsDuring the Campaign
Special ActivitiesDuring the Campaign
After Campaign Catch Ups
Long –Term Campaign
Relationships
Press Releases
The Celeb Viral Video
This Is It
The Anonymous
Lucky Voice
Jump Sneakers
J5 Collection
Plot the Matrix
‘Ebony’ Tamara WalkerTamara@theblogclinc.com
@theblogclinic
Tweet It, Just Tweet It
#socialpr