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@Josvink

ONLINE PLATFORM

COMMON INTEREST

LONGITUDINAL

CONVERSATIONS

ALWAYS & EVERYWHERE

FUN & ENGAGING

Drie toepassingen

Co-creatie

Customer journey

Foresight streaming

Co-creatie

Customer journey

Foresight streaming

Path to purchase smartphone Google

Deep dive in redenen achter zoekgedrag

• Volg consumenten tijdens hun journey

• Laat ze met elkaar spreken over hun ervaringen

• S(t)imuleer word of mouth

• Meet tussentijds de effecten van bepaalde stappen

Output: procesbeschrijvend

Co-creatie

Customer journey

Foresight streaming

VvAA en verpleegkundigen

NurseStation: co-creatie

Co-creatie

Customer journey

Foresight streaming

http://www.google.nl/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&docid=NX0KeglJnxaoWM&tbnid=x1mJ7niFQCJ3EM:&ved=0CAUQjRw&url=http://www.glastek.com/side-view-mirrors&ei=XTiOU-SxDsOwO8amgcAN&bvm=bv.68235269,d.ZWU&psig=AFQjCNHWGj0rHQAwpHrUOmMRhegDk_qD3g&ust=1401915808285240

http://www.google.nl/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&docid=Bq1xrrr7EiDe2M&tbnid=3ID4YIPfg7AljM:&ved=0CAUQjRw&url=http://alllogos7.blogspot.com/2013/02/nokia-logo.html&ei=jkCOU_6-OsiPONmegZgH&psig=AFQjCNFGE6b3BLkMPshjuBaxffzEeK46Qg&ust=1401917955849075

What is foresight streaming?

An iterative approach that enables

companies to launch relevant concepts

and stay ahead of their competition.

11x

Conversations

Unstructured data

Patterns

Insights

Foresights

Resultaat ANWB

NPS

Loyaal

Relevant

http://youtu.be/NnneHsC43ac

Jos.vink@blauw.com │@Josvink │ 06-24612912