Post on 06-Aug-2015
w w w. c o i n p o i n t . n e t
CoinPoint is an online marketing agency catering to the Bitcoin markets
WHAT IS NICHE MARKETING?
Niche marketing involves the art of defining your particular niche and concentrating
all marketing efforts on a small but specific and well defined segment of the population.
MARKETHOW SMALL? HOW SPECIFIC?
Online Gambling Market
Fiat Gambling
Bitcoin Gambling
Other Cryptocurrency
Estimated 40BL; 320ML for BTC only.Source Info: www.statista.com/statistics/270728/market-volume-of-online-
gaming-worldwide/
MARKETHOW SMALL? HOW SPECIFIC?
Bitcoin Holders
Non-Gambling Bitcoiners
Gambling Bitcoiners
Only 3% of the world’s bitcoin holders are gamblers.Out of 13 million bitcoins, 390,000 of them are for gambling.
MARKETHOW SMALL? HOW SPECIFIC?
Bitcoin Holders
Estimated market of up to 500,000 active players worldwide.
Online Gambling Market
PLAYERS FUNNELOnline Casino Players
(Don’t have Bitcoin Wallet)
They do not understand what is Bitcoin and how to work with it.
They see that in 2014 – Price is down in 70% - worst performing currency.
Consists bad news:Dec 2014 – Jan 2015 – Blockchain and BitStamp were hacked. Silk
road after effect.
Regulation is unclear.
Crazy fluctuation and unstable market.
There is still a way to go, educate the market and gain trust in the system.
BITCOINERS FUNNELBitcoin Holders
(Not the typical online gamblers)
BTC eco system is known for 6 categories: Wallets, Exchanges, Payment processors, Mining, Financial services, Universal –
Gaming and gambling are not there.
Bitcoiners are educated and high level people.Most with either investment or tech/IT background.
Gambling is not highlighted in the community.
Provably fair was invented maybe for this cause.
Maybe a longer way to go.
MARKETING CHANNELS
SEO agencies and Traffic
networks are placing sources
to promote bitcoin brands.
PPC networks such as
CoinURL, Adbit , A-Ads,
others are joining the
regular ones like Google and
Media Agencies
are looking for the targeted
market
Major bitcoiners
sources like
Blockchain,
bitcointalk,
coindesk and
bitcoinfoundation
are starting to open
the doors for
advertisers.
MARKETING CHANNELS
Major gambling brands like BGG
and BBC are getting much
more awareness than 12 months
ago.
Consultants, financial
advisers, crypto currencies experts are
joining the party.
Both Gambling and Crypto
events, magazines and meet-ups are more open for gambling now.
Affiliation is not developed, yet.
BITCOIN GAMBLING ECO SYSTEM
Inactive BrandsActive BrandsCasinos
Poker
Lottery
Dice Forex + B.O.
Sportsbook
Other Games
WHAT’S NEXT?POSITIVE BOOST NEEDED
Good news like Microsoft and Time Magazine to accept BTC, over 400M in investments in 2014.
Positive regulatory moves, especially in leading markets.
More exchanges to take brands.
More Gambling Ace’s to take bitcoin brands - Highlight the advantages both for players and operators.
Higher penetration of the Crypto coins to our lives.