Post on 07-Jan-2017
@OisinLunny @OpenMarket
Our mobile engagement technology helps enterprises enhance customer experience
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ABOUT US
16 Years Experience 400+ Enterprise Customers
PurePlay SMS Provider
Over 12 billion mobile messages per year
Leading the 2nd coming of SMS revolution
A division of Amdocs (NASDAQ : DOX)
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ABOUT US
Cloud Software Gateway to Global Networks API
Professional Services Pre-Sales Solutions Design Account Management
Use SMS
Rise of the Mobile
Read more: Benedict Evans
Source: We Are Social
@wearesocialsg • 26
SHARE OF WEB TRAFFIC BY DEVICE
SHARE OF WEB PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB PAGE VIEWS:
TABLETS
SHARE OF WEB PAGE VIEWS:
OTHER DEVICES
• Source: StatCounter, Q1 2016. Main figures show the share of total web page requests originating from each type of device.
BASED ON EACH DEVICE’S SHARE OF TOTAL WEB PAGES SERVED
YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:
JAN2016
56% 39% 5% 0.1%-9% +21% -21% -10%
Source: We Are Social
@wearesocialsg • 21
NORTHAMERICA
CENTRALAMERICA
SOUTHAMERICA
AFRICA
MIDDLEEAST
WESTEUROPE
EASTEUROPE
EASTASIA
OCEANIA
CENTRALASIA
SOUTHASIA
SOUTHEASTASIA
GLOBALAVERAGE:
INTERNET USEJAN2016
• Sources: ITU, InternetWorldStats, CIA, national government ministries and industry bodies; UN, US Census Bureau for population data.
46%
88%
60%29%
53%
83%
64%
54%
68%
44%
40%
27%
41%
REGIONAL INTERNET PENETRATION FIGURES
Source: We Are Social
@wearesocialsg • 32
NORTHAMERICA
CENTRALAMERICA
SOUTHAMERICA
AFRICA
MIDDLEEAST
WESTEUROPE
EASTEUROPE
EASTASIA
OCEANIA
CENTRALASIA
SOUTHASIA
SOUTHEASTASIA
GLOBALAVERAGE:
SOCIAL MEDIA USEJAN2016
• Sources: Facebook; Tencent; VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; UN, US Census Bureau for population data.
31%
59%
50%11%
26%
48%
45%
48%
45%
40%
6%
11%
37%
TOTAL ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY, COMPARED TO POPULATION
Source: We Are Social
@wearesocialsg • 48
NORTHAMERICA
CENTRALAMERICA
SOUTHAMERICA
AFRICA
MIDDLEEAST
WESTEUROPE
EASTEUROPE
EASTASIA
OCEANIA
CENTRALASIA
SOUTHASIA
SOUTHEASTASIA
GLOBALAVERAGE:
MOBILE CONNECTIONSJAN2016
• Sources: GSMA Intelligence; UN, US Census Bureau for population data.
99%
104%
121%82%
123%
124%
139%
99%
108%
88%
109%
77%
124%
THE NUMBER OF MOBILE CONNECTIONS COMPARED TO POPULATION
Our evolution to “Phono Sapien”
HT: The Economist
Empowered customers have given rise to a new era
Source: Forrester
We believe in - The right message, at the right time, through the right channel
There are 5 channels to communicate with consumers on mobile
MILLENIALS now outnumber BABYBOOMERS
Young,'Educated,'Social'&'Mobile'
MILLENIALS own more
THAN
Customer support
Purchasing
Security !Appointment Reminders
Online banking
Satisfaction survey
of text messages read within
the first
98%
10 minutes
Service alerts
Source: OpenMarket infographic
Source: OpenMarket infographic
Source: OpenMarket infographic
Source: OpenMarket infographic
Source: OpenMarket infographic
Convenience is the killer app
Rise of messaging
Read more: OpenMarket
Read more: The Guardian
Read more: The Guardian
“Fusing next generation payments, messaging platforms & story telling will be transformational”
Source: Nick Allen
Nick Allen, Nuevo Fundraising
PS-D2
Ownership > Access
PaymentCommsMarketingCS
Alerts
CX
“Banking is no longer somewhere you go, it is something you do”
Source: CNN
Brett King, Moven
Disrupt or be disrupted
Don’t call – just text
Convenience trumps privacy
Establish transparency
Omni-channel is the way to go
Make it personal
Read more: OpenMarket
COMMUNICATION
COMMERCE
IS
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