Billboard

ARE THE TEARS WORTH IS EVERY TIME?. n.d. Billboard. Feb. 2009. Print.

Background Information:*February is Teen Dating Violence Awareness month.

*In February 2009 R.E.S.P.E.C.T.², a charity that uses educational theater to helps kids challenged by the issues of bullying, peer pressure and harassment, put together a new conference to help raise awareness of the issues.

*In 2009, more than 10% of high school females have experienced dating violence in the last twelve months

What is the purpose?

The purpose of this billboard would be to bring awareness to people who are in abusive relationships.

What is the focal point?

The focal point of this Billboard would be the word “every.” Due to its bright color against the black and white background, the word “every” catches the viewers’ eyes and emphasizes the statement.

Who is the intended audience?

The intended audience would be those who are victims of relationship violence.

Logos

What is the logical appeal?

The word “every” creates the logical appeal.

Pathos

What is the emotional appeal?

The tear and mascara question mark create an emotional appeal. They cause the viewers to sympathize with the girl.

Ethos

Is this billboard credible ?

Yes, this billboard is credible. The logos listed at the bottom of the billboard give credit to those who sponsored billboard. The “.org” also represents a credible website.

SourcesARE THE TEARS WORTH IS EVERY TIME?. n.d. Billboard. Feb. 2009. Print.