Post on 26-Nov-2015
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Bikes in India
Contents
Introduction
Hero Honda
Bajaj Auto
TVS Motors
Honda Motors
Yamaha Motors
Royal Enfield
Saturday, December 2
Origin of Bikes
Gottleib Daimler-First gas engine motorcycle-1885Saturday, December 3
Origin of Bikes
The first bike ever was inspired from a horse carriage
and was called Indian built by the Indian Motorcycle
company in America.
Birth of the motorcycle industry in India in 1955 for the
Indian army.
The first batch of 350cc Bullet - the super bike in India of
all times, from the Royal Enfield Company of UK were
received and assembled at Chennai.
Saturday, December 4
Bikes And Its Needs
Saturday, December 5
Bikes And Its Needs
Saturday, December 6
Bikes And Its Needs
Saturday, December 7
Bikes And Its Needs
Saturday, December 8
Motorcycle Distribution Across Globe
Saturday, December 9
Distribution Across Asia
Saturday, December 10
Production : Top 10 Countries
Saturday, December 11
Sales trends in India
Second largest market in the world
5 times the size of Indian passenger car market
Saturday, December 12
Factor Influencing Indian Market
Infrastructure development, especially in rural areas
Increase in disposable income
Innovation- development and introduction of new products, new technology, etc.
Product characteristics like greater utility (in terms of road space, parking space, low cost of acquisition, etc.)
Current low penetration rate (MC/1000 pop)
Saturday, December 13
Major Players
Saturday, December 14
Market share
53%
18%
12%
13%
3%
1%
1%
Sales
Hero Honda
Bajaj Auto
TVS Motors
HMSI
Yamaha India
suzuki
Royal enfield
Saturday, December 15
Contents
Introduction
Hero Honda
Bajaj Auto
TVS
Honda Motors
Yamaha
Royal Enfield
Saturday, December 16
Hero Honda Desh ki dhadkan
Hero Honda
People
Brijmohan Munjal Chairman
Pawan Munjal CEO @ MD
Products
Bikes
Saturday, December 17
Hero Honda first to introduce Bikes in India
Huge Population( 1billion in 1980s)
35% of the population were Improvised.
Growth in per capita income in last decade.
Growing infrastructure.
THE LISCENCE RAJ customers in India for Bajaj Chetak were made to wait for 10 years
Ideal environment for two wheeled scooters
Saturday, December 18
Hero Honda Basic Details
Head quarters in Dharuhera,Haryana
Revenue $ 2.8 bln
Website: www.herohonda.com.
M.D. and CEO Pawan Munjal
Chairperson Brijmohan Munjal
Saturday, December 19
Hero Honda
Milestone and Activities
1983 Joint Collaboration Agreement with Honda Motor Co. Ltd. Japan signed
1984 Hero Honda Motor Ltd. Incorporated 2000 Splendor declared 'World No. 1' - largest selling single two-
wheeler model . HHML is known for its innovative & Aggressive Marketing. The
advertising budget is of Rs.120 crores. All the mediums are used extensively, be it print or mass media like T.V & hoardings.
HHML also promotes sports in the country. It is also the sponsor of the ICC world Cup 2003 and half of the Indian team represents Hero Honda.
Also, advertising is done at a local level by dealers, in which HHML also contributes to help dealer promote the dealership in the local area.
Saturday, December 20
Products time lines. 1985 CD 100 rolled out
1989 Sleek introduced
1991 - CD 100SS introduced
1994 Splendor introduced
1997 street introduced
1999 CBZ introduced
2001 Passion and joy introduced
2002 Dawn and Ambition introduced
2003 CD Dawn, Splendor+, Passion plus, Karizma
2004 Ambition 135 and CBZ*
2005 Super Splendor, CD Deluxe, Glamour, Achiver.
First scooter model Pleasure introduced.
2007 - Hunk, CD Deluxe, Passion Plus, Splendor NXG
2008 - Passion Pro, CBZ Xtreme, Glamour Fi , Glamour
2009 - Karizma ZMR
2010 - splendor pro, Hunk.
CBZ(Power & Style)
Fuel economic
bikes
Wide mix of bikes
Saturday, December 21
Bikes of Hero HondaSl.no Brand name Category Price(INR) Brand
1 Splendor 100 cc 39,000
Splendor2 Splendor+ 100 cc 42,350
3 Super splendor 125 cc 48,600
5 Splendor Nxg 100 cc 43,600
6 Passion Pro 100 cc 46,500Passion
7 Passion+ 100 cc 42,000
8 CBZ 160 cc 58,300CBZ
9 CBZ Xtreme 160 cc 63,000
10 Hunk 150 cc 61,800 Hunk
11 Karizma 225 cc 75,700Karizma
12 Karizma ZMR 225 cc 95,000Saturday, December 22
Splendor
Saturday, December 23
Splendor Fill it shut it forget it Go
Launched in 1994
Variants:- Splendor
Splendor+ Generation nayi bharosa wahi
Super Splendor.
Splendor NXG
Splendor Pro
Made to cater for the need of the customer for fuel efficiency.
Target customers People who go for job and want fuel efficiency
Comfortable driving experience
People who want less maintenance
Decent looks and styling during that Point of time
Saturday, December 24
Bike Ads/Hero Honda Splendor Commercial.mp4Hero Honda Passion
Saturday, December 25
Hero Honda Passion Born in a studio Go
Launched in 2001
Operates in:- 100 cc.
Fuel economy( a bit more stylish than Splendor)
It got introduced as a bridge model between CBZ and Splendor .
Target customers Those who wanted a mix of Style and Fuel efficiency.
Saturday, December 26
Bike Ads/Hero Honda Passion TV Commercial.mp4Hero Honda CBZ
Saturday, December 27
CBZ Fully loaded Go
Launched in 1999
Operates in:- 160cc.
CBZ Xtreme
Made to cater for the need of the customer for Power & Style. An attempt to break Hero Hondas image of only fuel economic bikes.
Target customers Young guys who want to test the rush of their adrenaline.
Liked by the segment who wanted to enjoy through Biking.
Saturday, December 28
Bike Ads/Hero Honda CBZ commercial.mp4Karizma Jet set go
Saturday, December 29
Karizma Jet Set Go Go
Launched in 2003
Operates in:- 225cc.
Design and Style Category
Made to accelerate your heart beat, it is the racer its cool and it is always ahead.
Target customers All those who want a stylish bike more of a status symbol rather than
utility
The bike is predominately associated with TV show Roadies and draws lots of its promotion from that.
Saturday, December 30
Bike Ads/Hero Honda Karizma - Jet Set Go.mp4Hero Honda Hunk
Saturday, December 31
Hunk Every body follows the Hunk Go
Launched in 2007
Operates in:- 150 cc
Stylish category
Made at par with CBZ but its features are loaded towards looks and style a.
Target customers Young population
All those who want a stylish bike.
A bike that is different from others.
Saturday, December 32
Bike Ads/Hero Honda Hunk-Everybody Follows The Hunk.mp4Hero Honda in news
Saturday, December 33
Contents
Introduction
Hero Honda
Bajaj Auto
TVS
Honda Motors
Yamaha
Royal Enfield
Saturday, December 34
Buland bharat ki buland tasveer Humara.. BajajGo
Bajaj People
Founder Jamnalal Bajaj (1884-1942). Rahul Bajaj grandson of Jamnalal Bajaj Chairperson of Bajaj Auto
and MP of Rajaya Sabha.
Companies Bajaj Group Bajaj Tempo. Bajaj Auto
Products Auto rickshaw Bikes, scooters Midget(Mid sized trucks)
Saturday, December 35
Bike Ads/Hamara Bajaj.mp4Bajaj Auto Basic Details
Head quarters in Pune
Products Bikes, Auto rickshaw, scooter
Revenue Rs 16,975 crs
Net income Rs 3340 crs
Employees 10,250
Parent Bajaj Group
Website: www. bajajauto.com .
Managing Director Rajeev Bajaj.
Chairperson Rahul Bajaj.Saturday, December 36
Products time lines.
1971 - three-wheeler goods carrier
1972 - Bajaj Chetak
1976 - Bajaj Super
1977 - Bajaj Priya
1977 - Rear engine Autorickshaw
1981 - Bajaj M-50
1991 - Kawasaki Bajaj 4S Champion
1993 - Bajaj Stride
1994 - Bajaj Classic
1995 - Bajaj Super Excel
1997 - Kawasaki Bajaj Boxer, Rear Engine Diesel Autorickshaw
1998 - Kawasaki Bajaj Caliber; Bajaj Legend, India's first four-stroke scooter, Bajaj Spirit
2000 - Bajaj Saffire
2001 - Eliminator, Bajaj Pulsar
2003 - Caliber115, Bajaj Wind125, Bajaj Pulsar Bajaj Endura FX
2004 - Bajaj CT 100, New Bajaj Chetak 4-stroke with Wonder Gear, Bajaj Discover DTS-i
2005 - Bajaj Wave, Bajaj Avenger, Bajaj Discover
2006 - Bajaj Platina
2007 - Bajaj Pulsar-200(Oil Cooled), Bajaj Kristal, Bajaj Pulsar 220 DTS-Fi (Fuel Injection), XCD 125 DTS-Si
2008 - Bajaj Discover 135 DTS-i - sport (Upgrade of existing 135cc model)
2009 - Bajaj Pulsar 135(December 9) (January) Bajaj XCD 135 cc , Bajaj Pulsar 150 DTS-i UG IV, Bajaj Pulsar 180 DTS-i UG IV, Bajaj Pulsar 220 DTS-I , Bajaj Discover 100 DTS-Si, Kawasaki Ninja 250R
Scooter age
Bike age
Bike launched
Saturday, December 37
Bikes of BajajSl.no Brand name Category Price(INR) The Brands
1 Pulsar 135 53,000
Pu
lsar2 Pulsar 150 57,300
3 Pulsar 180 66,000
4 Pulsar 220 82,500
5 Avenger 220 77,010 Avenger
6 Discover 100 40,000
Discover7 Discover 125 45,5008 Discover 150 50,000
9 Platina 100 32,100Platina
10 Platina 125 35,377
Saturday, December 38
The DTSI technology
Digital twin spark Ignition DTSI - digital twin spark ignition technology. We know that in petrol engine we require
spark plugs to initiate ignition of A/F mixture. In DTSI instead of one sparkplug we have two plugs. More over when these sparkplugs should initiate the spark is determined by microcomputers. In India it was Bajaj who are having patents for their 150-220CC bikes.
The major benefits of this technology were :-
a) The fuel efficiency got drastically improved
b) The power weight ratio improved
Saturday, December 39
Pu
lsar
135cc
Saturday, December 40
Pulsar Definitely Male Go
Launched in 2001 Operates in:-
135 cc,150 cc,180 cc,220 cc. Pulsar is leader in 150 cc category with 43% market share.
Made to cater for the need of the customer for power. Its a boy Digital biking Inspiring confidence Distinctly ahead Fastest Indian Pulsar stunt mania promotion
Target customers Youth who want to show stunts The campaigns discussed above are trying to create a want among youth
to flaunt.
Saturday, December 41
Bajaj Pulsar ads - YouTube.flvDiscover125cc100cc
150cc
Saturday, December 42
Discover 100 km/litres bike Go
Launched in 2004
Operates in:- 125cc,150 cc.
Claims to give a mileage of 101 km/hour.
Made to cater for the need of the customer for mileage. Bajaj Discover par 1 litre -100 km.
Target customers People who go for job and want fuel efficiency
People who want to travel and explore
Saturday, December 43
Bike Ads/Bajaj Discover Ad in sanskrit.mp4Platina
Saturday, December 44
Platina Jhalak Dikhlaja Go
Launched in 2006
Operates in:- 100 cc,125 cc.
Made to cater to the masses who were using bi-cycles to switch over to Bikes. Jhalak Dikhlaja campaign to influence the masses.
Lower prices below 32000.
Target customers Lower middle class preferring mileage.
Was hit in Villages and rural regions
Saturday, December 45
Bike Ads/Bajaj platina jhalak dikhla ja.mp4Avenger
Saturday, December 46
Avenger Feels Like God Go
Launched in 2007
Operates in:- 220 cc.
Cruiser bikes category (priced 30,000 less than Kawasaki-Bajaj eliminator.
Made to cater for the need of the customer for long distance driving & looking grand. I forgive them all .it feels like God.
Target customers Bike lovers ,long distance users.
People with nicely built personality.
Saturday, December 47
Bike Ads/Bajaj Avenger.mp4Bajaj in news
Saturday, December 49
Contents
Introduction
Hero Honda
Bajaj Auto
TVS
Honda Motors
Yamaha
Royal Enfield
Saturday, December 50
Saturday, December 51
TVS Group
Base in Chennai and Madurai .
The largest and the most visible company is TVS Motors, one of the top 3 two-wheeler manufacturers in India.
TV Sundaram Iyengar and Sons is the holding company of the group; the founder was T. V. Sundaram Iyengar.
Management of almost all the companies is by family members. Most of the group companies maintain a low profile and follow a conservative management style
Notable companies in the group are :-
TVS Motors
ZF Electronics TVS (India)
Sundram Fasteners
TVS Infotech (TVSi).
Sundaram Finance
Wheels India
Axles India
Brake India
Saturday, December 52
TVS Motors TVS Motor Company is the third largest two-wheeler manufacturer in India and is
among the world's top ten.
It employ over 40,000 people with an estimated 15 million customers.
Its revenue is Rs. 1392.96 crore.
It manufactures motorcycles, scooters, mopeds and auto rickshaws.
It was started by in 1978 by as a JV between Sundaram Clayton, a group company, and Suzuki Motors, Japan.
Launch of 7 products on the same day seen as a first in automotive history.
The Company now has 604 exclusive dealers and over 2,500 authorised sub dealers and service centres.
Key People :-
Venu Srinivasan, Chairman
K N Radhakrishnan, President & CEO
Saturday, December 53
Products TVS
Saturday, December 54
Name cc Price(INR)
Star sport 100 cc 38,590
Centra 100 cc 41,187
Star city 100 cc 47,555
Jive 110 cc 50,800
Victor 125 cc 47,990
Flame 125 cc 57,200
Fiero 150 cc 48,000
ApacheRTR 180 180 cc 87,900
Saturday, December 55
TVS APACHE
Its now or never
Saturday, December 56
Launched in 2006
Variants Apache 150,Apache RTR 160&180 cc
Design and styling.Bike is primarily designed with a racing approach ,muscular design theme, Due to the elongated tankdesign and the lower height, the centre of gravity iscloser to the ground.
The target customers are again the young people
Bike of the year award 2007
APACHE(Racing DNA unleashed) Go
Saturday, December 57
RTR Technology
Racing Throttle Response :
When the accelerator pedal pressed suddenly, how fast power output of engine increases implies the throttle response of that vehicle
Overtaking
After following a vehicle or going side by side, there is a need for sudden increase in power to execute a successful overtaking. This is why throttle response plays a crucial role in racing.
Coming out of a corner
While entering a corner, brake is applied or at least power is reduced. As soon as the corner is passed, the car should be accelerated quickly. Better throttle response gives a sudden surge in power.
Driving pleasure
Throttle response plays a major role in driving pleasure, as this gives the driver more control over the vehicle's acceleration.
Saturday, December 58
TVS Star City
Dumdar Shandar Superstar
Saturday, December 59
Launched in: 2004
Variants: New 110cc Variant replaces old 100cc variant.
Brand Elements
Feather-like weight , power economy indicator ,Intelligent speedometer,Electric start , CVTI , technology engine , Average of about 80 Kmpl.
Facts : First motorcycle in the country to come up with a five year warranty . Has crossed
the 3 million mark in cumulative sales. One of the most selling bikes of India.
Promotion: Economy Class bike ,It embodies the ease and style of an executive segment
motorbike and targets young working professionals.
Tagline: Dumdar Shandar Superstar.
Brand Ambassador : MS Dhoni, image of being strong, reliable and a symbol of achievement
TVS Star city(Dumdar Shandar Super star) Go
Saturday, December 60
http://www.youtube.com/watch?v=2Kh1SH5ouogBike Ads/TVS Star city.mp4TVS VICTOR
More smiles per hour
Saturday, December 61
TVS VICTOR
Launched in: 2001Variants
Victor GX, Victor GLX , Victor Edge.
USP : CVTI Engine , mileage of 85 km/hr, 125cc, blessed with temperature sensors in engine , mix of power and style.
colours : Blue , Red , Black , Silver
Competitors : Splendor , Passion , Discover
Price : Rs.48,600Target Audience:
Middle-class people who want a bike that is stylish and gives a good mileage, young working professionals.
Tagline: More smiles per hourBrand Ambassador : Was endorsed by Sachin Tendulkar.
Saturday, December 62
Contents
Introduction
Hero Honda
Bajaj Auto
TVS
Honda Motors
Yamaha
Royal Enfield
Saturday, December 63
Honda Motorcycles and Scooters India Ltd.
Honda Founder - Soichiro Honda
Headquarter Tokyo, Japan
In 1928, Honda opened his own repair shop. Hestarted the Honda Motor Company at the age of41 years in 1948.
Principal - dedication to supplying products of thehighest quality yet at a reasonable price forworldwide customer satisfaction.
Saturday, December 65
HMSI Honda Motorcycle & Scooter India Pvt. Ltd
(HMSI) is a fully owned subsidiary of HondaMotor Company Limited, Japan.
Set up in 1999, it was the fourth Hondaautomotive venture in India, after Hero Honda,Kinetic Honda Motor Ltd and Honda Siel CarsIndia Limited.
Headquarters of the company are located inGurgaon in Haryana.
Saturday, December 66
Product Line S. No. Model Description Price(INR)
1 CB Twister 110 cc Rs. 48,863
2 CBF Stunner 125 cc Rs. 59,214
3 CB Shine 125 cc Rs. 57,143
4 CB Unicorn 150 cc Rs. 67,787
Saturday, December 67
CB UnicornBe a wing rider !
Excellent Power Great Styling Good Mileage Indias first monoshock absorbers bike
TVC: Unicorn
Engine Displacement: 150 ccPrice: Rs. 67,787
Saturday, December 68
Bike Ads/Honda CB Unicorn Dazzler TVC.mp4CB Twister Wake up to a dream
Excellent Mileage Stylish Affordable
TVC: Twister
Engine Displacement: 110 cc Price: Rs. 48,863
Saturday, December 69
Bike Ads/Honda Twister- Are you missing something and you dont know Advertisement.mp4CBF Stunner Absolute sensation
Excellent graphics Sporty Looks Wider Tubeless tyres Powerful yet economical engine
TVC:
Engine Displacement: 125 cc Price: 59,214
Saturday, December 70
CB Shine Winners choice
Balance of pickup and mileage Optimax engine Lightweight advanced diamond
frame for excellent ride comfort &stability
Puncture resistant tuff up tubes
TVC: Shine
Engine Displacement: 125 cc Price: Rs. 57,143
Saturday, December 71
Bike Ads/Honda Shine.mp4HMSI in News HMSI has a market share of about 13-14 per cent
in the countrys two-wheeler market.
HMSI is set to cross two million two-wheelersales this year, up from 1.6 million it logged lastyear in India.
HMSI is in the process of increasing itsmanufacturing capacity to 4 million two-wheelersa year with a new plant in Karnataka, up from 2.8million production capacity across twomanufacturing bases in the country.
Saturday, December 72
Contents
Introduction
Hero Honda
Bajaj Auto
TVS
Honda Motors
Yamaha
Royal Enfield
Saturday, December 73
Firstly established in the world in 1960Entered India in 1982First model was (RD 350)Launched another spectacular model RX 100 in 1985Was the first company to promote maximum segment bike (RD-350),(DOUBLE ENGINE) in India.Firstly manufactured 2-stroke motorcycles.
Vision StatementWe will establish YAMAHA as the "exclusive & trusted brand" of customers by "creating Kando" (touching their hearts) - the first time and every time with world class products & services delivered by people having "passion for customers".
YAMAHA Yes Yamaha
Saturday, December 74
Yamaha made its initial foray into India in 1982. Entered into a 50:50 joint-venture with the Escorts Group in 1996. In August 2001, Yamaha acquired its remaining stake becoming a 100% subsidiary of Yamaha Motor Co., Ltd, Japan (YMC). In 2008, Mitsui & Co., Ltd. entered into an agreement with YMC to become a joint-investor in the motorcycle manufacturing company "India Yamaha Motor Private Limited (IYM)". With a strong workforce of more than 2,000 employees, IYM is highly customer-driven and has a countrywide network of over 400 dealers.
INDIA YAMAHA MOTOR
Saturday, December 75
Name cc Price(INR)
Yamaha RX100 100 35,000
Yamaha RD 350 60,000
Yamaha Fazer 153 72,000
Yamaha FZ 153 65,000FZ series
Yamaha FZS 153 67,000
Yamaha-R15 149.8 1,08,800
Sports bike
Vmax 1679 20,00,000
Mt-01 1670 10,60,000
YZF-R1 998 1250000
FZ-1 998 10,00,000
YZF-R15 149.8 1,08,800
SZ-R 153 53,000
SZ seriesSZ 153 52,000
SZ-x 153 49,000
YBR 125 123 47,000YBR series
YBR 110 110 41,000
PRODUCT LINEUP
Saturday, December 76
YAMAHA RX100
Saturday, December 77
Saturday, December 78
Launched in 1985Was bread and butter model for M/s Escorts Ltd for 12 years 1985 to 1996.
The RX100 was everything for every one A racy, noisy smelly 2-stroke for the power hungry. A reliable ride for the family man. A style statement (back then) for the youth.
A peppy little machine with great handling makes this bike an ideal commuter. The gear ratios and torque curve are so good that a well tuned bike can do as low as 10 km/h in 4th gear without engine knocking WITH a pillion rider.
Attracted young people because of its unique features.Its production was stopped in the year 1996 due to
RX 100
Saturday, December 79
YAMAHA RD350
Saturday, December 80
First indian bike with twin exhaust
The RD 350 was the very first super performanceoffering to the Indian Consumers and in competitionwith the Bullet 350, the Jawa (Yezdi) 250 2 stroke.
Big bike for Bike lovers like the Bullet.
Did not make a great impact because of high price and lowmileage.-lethal bike-RD- Rapid Death.
Indian market was considered underdeveloped to acceptthe technology (32 BHP).
Still available in the second hand market with prices goingup to Rs. 70,000.
Yamaha RD350For the few who dared to Dream and be different
Saturday, December 81
YAMAHA R15
Saturday, December 82
Launched in 2008 Sports bikeStriking features
Delta Box Frame. Linked Mono cross Suspension.Liquid cool engineVery powerful for 150 cc engine.
Target customers Again the young people is being targeted. But since cost is on higher side high end customer segment is being targeted.
YAMAHA YZF R15(RACING INSTINCT Go)
Saturday, December 83
Bike Ads/Yamaha R15.mp4YAMAHA FZ (Lord Of the Streets)
Saturday, December 84
Launched in 2008Variants
FZ 16
FZ-S
Stylish sports bike with eye catching features.Trendy aerodynamic windshield for a smoother ride.
Mono cross suspension adopted.
Stunning ,new meter control with carbon patterns.
Launched in competition against Hero Honda CBZ and Bajaj Pulsar 150.
YAMAHA FZ (Lord of the streets)Go
Saturday, December 85
Bike Ads/Yamaha FZ16 TV Ad.mp4YAMAHA FAZER 150 cc
Saturday, December 86
Launched in 2009It came from the global Fazer series known for its sports touring and looks.
New FeaturesCoordinated aerodynamic cowling.
Indias first 140/60-17 radial tyre.
Has triple macho design concept.
A stylish touring bike
YAMAHA FAZER(TOURING SPIRIT) Go
Saturday, December 87
http://www.youtube.com/watch?v=2Kh1SH5ouogSports Bikes Yamaha
Saturday, December 88
July 01,
2011Yamaha continues to witness a high growth
trajectory records sales increase of 30%.
June 01,
2011 Yamaha upbeat about the Indian market registers
domestic sales growth of 58.7%.
May 31,
2011 Yamaha all set to kick-start the R15 One Make
Race Championship 2011.
May 12,
2011 Yamaha unveils its FZ series in a whole new look.
May 01,
2011 Yamaha continues to follow a high growth trail,
records domestic sales
Whats new
Saturday, December 89
http://www.yamaha-motor-india.com/whatsnew/wn53.htmlhttp://www.yamaha-motor-india.com/whatsnew/wn52.htmlhttp://www.yamaha-motor-india.com/whatsnew/wn51.htmlhttp://www.yamaha-motor-india.com/whatsnew/wn50.htmlhttp://www.yamaha-motor-india.com/whatsnew/wn49.htmlContents
Introduction
Hero Honda
Bajaj Auto
TVS
Honda Motors
Yamaha
Royal Enfield
Saturday, December 90
Royal EnfieldBuilt like a gun goes like a bullet
Royal Enfield motorcycles were made in England and sold in
India from 1949.
A suitable motorcycle for Army and Police for patrolling
In 1955, the Redditch company partnered with Madras
Motors in India to form 'Enfield India' to assemble.
In 1994, Eicher Group bought into Enfield India.
In late 1995, the Enfield India firm acquired the rights to the
name Royal Enfield.
Saturday, December 91
Eicher GroupGo
The Eicher Group is one of India's leading automotive groups . Tractors
Commercial Vehicles
Automotive Gears
Exports,
Garments
Management Consultancy
Motorcycles
Eicher Motors Ltd. Eicher motors-Commercial vehicles
Royal Enfeild Motor cycles
Eicher Engineering- Gears
Its headquarters is Pithampur, Madhya Pradesh, India.
Saturday, December 92
http://www.youtube.com/watch?v=wrfrIqRenZoRoyal Enfield bikes
Sl.no Brand name Category Price(INR) Brand
1 Bullet 350 cc 68,090Bullet
2 Bullet Electra 350 cc 82,500
3 Thunder bird 350 cc 89,483Thunder
bird
4 Classic 350 cc 93,200
Classic5 Classic 500 cc 1,24,354
6 Classic Chrome 500 cc 1,23,743
Saturday, December 93
Royal Enfield BikesGo
Saturday, December 94
Bullet Electra
Classic Chrome
Thunder BirdBullet 350
http://www.youtube.com/watch?v=8jwnLtysZIM&feature=relatedSalient features of Royal Enfield
Bikes are promoted as lifestyle bikes not for ordinary.
Connects to Pleasure of biking philosophy.
Do not concentrate on volume game.
The equation
AdventurePleasure
ridingRoyal
Enfield
Saturday, December 95
Customer of Royal Enfield
Bike lovers.
Muscle men.
Those who want to be different from others. The company organizes annual events and rides such as
the Himalayan Odyssey, The tour of the Rann of Kutch, The tour of NH 17 (Mumbai to Goa), the Tour of Rajasthan, the tour of the North East and the Southern Odyssey.
Saturday, December 96
LML
Lohia Machinery Ltd
Incepted in 1978
Majorly played in scooter sector after collabratingwith Piaggio of Italy.
Vespa,Freedom.
LML freedom launched in 2002
First bike to demonstrate that bikes can be with colors other than black & red.
Saturday, December 97
LML
Saturday, December 98
Conclusion
Bike market in India is still concentrated on thesmaller fuel efficient bikes.
Quite recently with the increase in purchasing powerthe demand for powerful bikes among youth isincreasing.
Demand for bikes for enjoyment purpose isincreasing (promotions like adventure sports andreality shows are working).
Still rural market needs to be immersed andactivated.
Saturday, December 99
Category CC Average of Price(INR) Brands in category
Marketsegment
100 41,288 10Utility bikes110 46,888 3
125 49,753 8
150 &160c c 65,286 14 Stylish Utility bikes180 76,950 2
220 82,553 4Low end
sports bike350 81,296 4 Pleasure
biking(R.E)500 1,24,049 2
1,000 11,25,000 2 High end sports bike
Yamaha 1,680 15,30,000 2
Customer Segmentation
Saturday, December 100
Thanks for your time and Consideration
Saturday, December 101