Big Data & Analytics Opportunities in India By CONGRUENT SOLUTIONS

Agenda

India – Digital Foot Print India – Big data & Analytics Case Studies Implementation Challenges Market Opportunities

INDIA – DIGITAL FOOT PRINT

Genesis

Internet Penetration

10%2%

7%

81%

Facebook Users (in millions)

US UKIndia Worldwide

94%

3%2% 1%

Twitter Users (in mil-lions)

Worldwide IndiaUS UK

67%

24%4% 6%

Linkedin Users (in millions)

Worldwide USUK India

Social Media Presence

INDIA - BIG DATA & ANALYTICS CASE STUDIES STUDIES

E-Commerce

6M product page visits / day

1000 products recommendation

from a 5M catalog

25GB data points / day

Personalized Recommendation Engine

Telecom

Campaign Management

Personalized offer

Revenue Analysis **

Churn Models

5000 Campaigns per day My Airtel

My Offer

Geo Product Constructs

Intelligent U&R Policy

Retail - Auto

Target Right Customer

Vehicle ServiceProduct Development

Car Health Check

Sports & Entertainment

Kolkata Knight RidersIn-game Analytics **

Chennai Express

Governance

Social Media

Analytics

Voter Engagem

ent Models

Electoral Data Bank

Influencer

Tracking

Elections 2014

800M UIDs

Data Propagation

100M Authentication

Aadhar

IMPLEMENTATION CHALLENGES

Challenges

• Data in silos• Data spread across many languages• Decision making culture• Operational Readiness• Low Networked Readiness Index (83 rank)• Lack of domestic focus from Service Providers • Talent Availability

MARKET PREDICTIONS

Trend Before

Trend Today

• Double in size and reach USD 2.3 billion by 2018: NASSCOM

• Domestic market, at USD 163 million will also double in size and reach USD 375 million by 2018

Boom Areas

• Education• Health Care• Governance• Agriculture

• In Memory Analytics**

• Visualization Software**

• Hadoop Platforms**

• SAP Analytics

** Congruent CoE

Thank you

– Suyamprabha Kamalakannan Vice President – Technology Suyamprabha.k@cspl.com CONGRUENT SOLUTIONS PVT.LTD