Data

BIGA Revolution in Marketing and Media

Dan NeelyCEO, Networked Insights

We leverage social data to inform business-critical marketing decisions

THE

SOLUTION

OUR PLATFORM

SocialSense™

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Data

BIGSeeing the Big Picture

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TECHNOLOGY TRENDS HAVE CONVERGED

6

Big Data used to be just a byproduct of big business

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BIG DATA WHAT IS IT?

“BIG DATA” refers to datasets whose size is beyond the ability of typical database software tools to capture, store, manage, and analyze -McKinsey & Co.

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is being collected and stored

Today data from EVERYWHERE

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HOW IS BIG DATA CREATED ?

Human to Human Human to Machine Machine to Machine

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Web & Ecommerce

WHAT IS BIG DATA ?

BECOMESBIG

DATA Bank/Credit card

Transactional

Mobile

Social

Video & Preference

Machine & Sensor

Retail POS

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IDC says by 2020 the digital universe40zettabytes

HOW FAST IS THIS DATA GROWING ?

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BIG DATA CREATES NEW OPPORTUNITIES

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Every major brand does

SO WHAT COMPANIES HAVE THE BIGGEST OPPORTUNITIES WITH BIG DATA?

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It is exciting because

Supports Innovates Reveals Creates advantage Improves efficiency Powers real-time

BIG DATAWHY IS BIG DATA EXCITING?

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HOW DOES BIG DATA CHANGE YOUR WORLD?

MARKETINGREVOLUTION

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PRE-INFORM OPTIMIZE

Technology and people will change the way marketing is done. We’re entered the era of real-time marketing.

Advertising Celebrity

Spokespersons Messaging Positioning Media Planning

WHAT ARE MARKETING BIG DATA OPPORTUNITIES?

Media Mix eCommerce CRM Campaign

Performance Brand Management

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It predicts consumer trends

HOW DOES BIG DATA AFFECT MARKETING?

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It accelerates the marketing lifecycle

HOW DOES BIG DATA AFFECT MARKETING?

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It allows all decisions to be data-driven

HOW DOES BIG DATA AFFECT MARKETING?

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All marketing elements are impacted

AUDIENCES CONTENT MEDIA

HOW DOES BIG DATA AFFECT MARKETING?

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Enables smarter & faster media planning

HOW DOES BIG DATA AFFECT MARKETING?

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CMO – Campaign & Media Spend

Brand manager – Audience

PR manager – Brand Performance

Digital/Social manager – Content

Sales manager – Sales

Product manager – Marketplace & Competitive

Different Roles Different Data Interests

WHAT BIG DATA DOES MARKETING OWN?

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Why is it REVOLUTIONARY? Grows constantly Un-biased Universally available Accessible in real-time Provides a contextual layer

BIG SOCIAL DATA

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Pre-Informhypothesis

Stimulatedata set

Testhypothesis

Reformulatehypothesis

Integrated and Sync’d

Platform

Informed, ContinuousStimulation

Real-time tracking/trending

of Stimulus Data set becomes enormous

Optimize andMeasure

Real Time “scientific” test and learn lab

NETWORKED INSIGHTS’ APPROACHLEVERAGE SOCIAL DATA FOR THEIR CLIENTS?

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Future implications

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Embrace Big Data

FUTURE IMPLICATIONS FOR BUSINESS

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Align with partners to inform decisions

FUTURE IMPLICATIONS FOR BUSINESS

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Shorten decision-making cycles with real-time data

FUTURE IMPLICATIONS FOR BUSINESS

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Enjoy more effective and efficient sales & marketing processes

FUTURE IMPLICATIONS FOR BUSINESS

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Are you ready to move at the speedof your customer?

Dan NeelyCEO and FounderNetworked Insights@dneely40

Thank You!