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BI means business! BI as a business capability

Tim Jennings, Chief Research Officer

tim.jennings@ovum.com

24th Nov 2014 @tjennings

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Agenda

Foundations of business intelligence

Why BI means business

Developing business intelligence as a capability

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Tim and the great explorers

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Imperial Trans-Antarctic Expedition 1914–17

Ernest

Shackleton

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Conquering Mt. Everest 1953

Edmund Hilary &

Tenzing Norgay

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Successful

expeditions are

built on solid

foundations

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Foundations for BI

Have we got the priorities right?

What is BI really about?

What does BI stand for?

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B

means

business!

I

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B

means

business!

I

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B

means

business!

I

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Business intelligence as a business capability

Digital

Transformation

Customer Online Production

Strategy Logistics

Finance Workforce Maintenance

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What are the foundations for this capability?

Discovering and developing data assets

Employee understanding of information management principles

Having a common data dictionary and master data view

Ability to easily integrate data from different sources

Ease of data discovery and visualization

Culture of data driven decision making

Understanding the analytical needs of the business

Improving data quality and consistency

Building a first-class platform for information management & analysis

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Data and

technology has

moved faster than

our ability to

exploit it

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The Rosetta mission

Launch date: 2 Mar 2004

Philae landing: 12 Nov 2014

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How much information?: 2004

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Show me the money!: 2005

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Actionable information: 2006

1,420 Calories

107 Grams of Fat

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Unified information management: 2007

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The role of BI in innovation: 2008

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What has BI done for you lately?: 2009

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Smarter and smarter, or dumb and dumber?: 2010

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BI in an age of engagement: 2011

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Business at the speed of thought: 2012

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Data is changing the game: 2013

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The same challenges keep returning!

Disconnect between business objectives and BI initiatives

Poor data quality and information culture

Solutions use different data models

Difficulty in combining information from multiple sources

Lack of appropriate structures and roles for data

management

Difficult to find the relevant data required to make

the best decisions

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Strategic thinking is required

Which are the critical areas of your business where new

sources of data are available?

How is this data changing your approach to these areas of your business?

To customers, to employees, to processes

How are you currently managing that information through its lifecycle?

What do you need to do to improve the data -> insight ‘value chain’?

Where are the priority areas for investing to enhance this capability?

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Technology trends

Big data analytics

Unified platform architecture

Federated query

In-memory processing

Self-service analytics

Data discovery and visualization

Cloud-based BI / analytics-as-a-service

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IM investment plans in the Netherlands 2014/15

Unstructured analysis

Data integration

Data quality

Document management

Web content mgmt.

EPM

Archiving

Master data mgmt.

Predictive analytics

Query & reporting tools

Web content mgmt.

Install new or replace

Transform

Enhance

Maintain

Do not have

N=73

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Key steps to develop BI as a business capability

Opportunity for a Chief Data Officer role

Data governance council with business ownership

Repurposing the BI competency centre

Adopting agile approaches for BI projects

Develop a long-term business intelligence capability plan

Evaluate progress against plan and fine-tune on a regular basis

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Shooting for the moon

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Come and meet the team, and register for a free

Ovum report on Business Intelligence

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Thank you