Post on 05-Jan-2016
Beth Springer EVP ,International & Natural Personal CareThe Clorox Company
Lyne BrownVice President Sales, Cleaning Division The Clorox Company
The Future Started YesterdayStrategic Planning for the 21st Century
An Interactive Dialog
1913 Founded as an industrial bleach company
1928 Went public
1957 Acquired by Procter & Gamble
1969 Independent again, still making only liquid bleach
Clorox Then:
Clorox Now:Sales of $5.3 Billion
8300 employees
20% outside USA
SIX R&D facilities
Traded on NYSE
Manufacture products in 25 countries
More than two dozen plants in the USA
Leading Consumer Brands
Strategy Fundamentals are Unchanged
Answers Key Questions
What is our Purpose?
What is the Definition of Winning?
Where do we Compete?
How do we Win?
How Should we Configure?
Strategy Fundamentals are Unchanged
1) Answers Key Questions
2) Outside / In
Strategy Fundamentals are Unchanged
1) Answers Key Questions
2) Outside / In
3) Long term horizon
Strategy Fundamentals are Unchanged
1) Define winning
2) Outside / In
3) Long term horizon
4) Simplify complexity
Strategy Fundamentals are Unchanged
1) Define winning
2) Outside / In
3) Long term horizon
4) Simplify complexity
5) Conscious and distinctive choices
Strategy Fundamentals are Unchanged
1) Define winning
2) Outside / In
3) Long term horizon
4) Simplify complexity
5) Conscious and distinctive choices
6) Actionable
Strategy Fundamentals are Unchanged
1) Answer Key Questions
2) Outside / In
3) Long term horizon
4) Simplify complexity
5) Conscious and distinctive choices
6) Actionable
Strategy in the 21st Century
1) . . . . .
2) . . . . .
3) . . . . .
4) . . . . .
Strategy in the 21st Century
Some of our Thoughts Coming into the Dialog
• “Strategic Planning” is an oxymoron
• Connections are tighter inside the company
• Connections outside the company are more common and often critical