Best Bet: Why You Should Go All-InWith Content Marketing

Presented by:Ben Van Horn,

Director of Marketing, Talk Back Media

Content Marketing

Content is King

Join the Conversation

What are we learning today?

• Why Content Marketing?

• 5 Reasons to go All-In with Content Marketing

• Content Marketing That Works

What is Content Marketing?

Developing compelling and relevant content that your customers need to know, in order to

achieve two goals:

1.Make their lives easier

2. Solve their problems

“Don’t sell the steak. Sell the sizzle”

You are not selling a product or service, you are selling

VALUE.

Traditional Media

New Media

Clutter

On Demand GenerationOn Demand Generation

Buyer’s behaviors have changed, requiring marketers to adapt.

Buyers have new ways to reject adsWhat have you done for me lately?

The 2 Golden Rules

1. Solve Problems

2. Make Life Better

Buyers have new ways to reject ads

The 2 Golden Rules

1. Solve Problems

2. Make Life Better

Most Advertising

Be Different

Put Your Customer First

Be Amazing

Content Marketing helps Davids compete with Goliaths

Cost Effective Solutions

Website

E-mail Marketing

Social Media

Blogs

5 Reasons to Go All-In with Content Marketing

#1 Build Relationships

Create Ambassadors

Word of mouth

Customer reviews

Social Media recommendations

#2 Generate Leads

Opt-in Content

VALUE-able Content

#3 Be An Expert

Be the trusted expert resource

Be a thought leader

Share your ideas

Become a publisher

YOU

#4 Furthers Your Social Media

Do I need to pay attention to social media?

Years to reach 50 million users:• Radio: 38 years• TV: 13 years• Internet: 4 years• Ipod: 3 years

Facebook added 100 million users in less than

9 months!

Social Media Use

7 Essential Keys to Social Media

1. The Internet is the context, not your brand

2. Make a connection with your message

3. Address potential issues in real time

4. There needs to be a coordinated effort—consistency is key

7 Essential Keys to Social Media

5. Find your fans and evangelists

6. Use customer comments to help make changes

7. Make it easy for customers to do business with you

#5 Improve Customer Retention

Keep your clients happy

Become a publisher

YOU

5 Key Tips for cashing in on Content Marketing

1. Identify the marketing objective

2. Clearly understand the customer’s info needs

3. Choose tactics and test as you go

5 Key Tips for cashing in on Content Marketing

4. Repurpose the content into different formats

5. Make sure you are measuring your results

Ben Van Horn

• ben@talkbackmedia.com• Twitter: @benvh4• www.talkbackmedia.com/blog • 512-695-3193 mobile

Thank You!