BENEFITS + RISKS OF SOCIAL MEDIA IN THE WORKPLACE

J O S H B O E S C HJBOESCH@LUTZ.US

402.778

M E R R I C K P R I C EMPRICE@LUTZ.US

402.778.7962

S O C I A L M E D I A P L AT F O R M S

R E C R U I T M E N T & S E L E C T I O N

RISKS & BENEFITS

POTENTIAL RISKS– Employment discrimination

– Variability in applicant use of social media disadvantages those who do not use it

– Spread of inappropriate or damaging information

R E C R U I T M E N T & S E L E C T I O N

FULL ARTICLE: HTTP://ESPN.GO.COM/COLLEGE-FOOTBALL/STORY/_/ID/13559872/NEBRASKA-CORNHUSKERS-FIRE-PA-ANNOUNCER-JON-SCHUETZ-FACEBOOK-POST-CITED

R E C R U I T M E N T & S E L E C T I O N

POTENTIAL BENEFITS– Improved sourcing of high-quality candidates

– Enhanced candidate quality, provides additional research

– Increased time and cost efficiency

– Greater organizational identification

– Improved employment compatibility and job satisfaction

– Attractive to millennial/younger candidates

R E C R U I T M E N T & S E L E C T I O N

73% OF 18-34 YEAR OLDS FOUND THEIR LAST JOB

THROUGH A SOCIAL NETWORK. SOURCE: ABERDEEN GROUP

R E C R U I T M E N T & S E L E C T I O N

BRANDING AND MARKETING

RISKS & BENEFITS

POTENTIAL RISKS– Hidden costs with maintenance of media

– Perception of individual/company influenced

– Quick spread of negative or private information

BRANDING AND MARKETING

BRANDING AND MARKETING

BRANDING AND MARKETING

BRANDING AND MARKETING

POTENTIAL BENEFITS– Fast and inexpensive dissemination of information

– Easy sharing of knowledge from few to many

– Ability to reach new customers

– Customer loyalty enhancement

– Reinforcement of organizational culture

– Analytics

BRANDING AND MARKETING

BRANDING AND MARKETING

#1 - AVOID POSTING INAPPROPRIATE CONTENT OR INFORMATION

LUTZ STANDARDS

#2 - DO NOT DISCLOSE CONFIDENTIAL INFORMATION

LUTZ STANDARDS

#3 - PROVIDE ORIGINAL SOURCES

LUTZ STANDARDS

#4 - CONSIDER OTHER PEOPLE’S PRIVACY

LUTZ STANDARDS

#5 - REVIEW AFTER POSTING

LUTZ STANDARDS

Q U EST I O N S ?