Mobility: The changing face of business

Ben Gracewood 6 July 2011 ben.gracewood@intergen.co.nz

Mobility – The changing face of business

Mobility: The changing face of business OR

Mobility: Changing the face of business OR

Mobility: Facing the change of business

Not plastic surgery

Mobility: Business of changing the face

Mobility – The changing face of business

Why you are here. The growth in mobile

What you can do with Mobility.

What you can do about it.

How do you do it?

Agenda

Mobility – The changing face of business

Mobility – The changing face of business

Mobility – The changing face of business

NZ Loves iPhone

Mobility – The changing face of business

Mobility – The changing face of business

Mobility – The changing face of business

It’s not just phones

Mobility – The changing face of business

For Customers: Immediacy

Context

Presentation

For Users: Field force automation

Service

Security

Enterprise Management

Mobile is here. What can we do with it?

For our Customers:

Mobility – The changing face of business

Immediacy

Mobility – The changing face of business

Expect mobile search hits first Store locations, ATM finder, pub quiz answers.

Instant gratification Win (and RETAIN) clients, and/or reduce call load.

Flexiwork Gen Y will love you (more)

Immediacy Improve engagement and connection with

customers and staff

Mobility – The changing face of business

We’ve always had context “Please log in here”

Mobile context is additional, and ambient Location, contacts, dialler

Privacy implications

How does context help? Geolocation – report an accident or graffiti

Search – find my nearest …

Directions – salesforce automation

Context

Mobility – The changing face of business

Presentation

For Your Staff:

Mobility – The changing face of business

Windows Mobile is still the Gold Standard for field force Rugged device availability (guaranteed life cycle)

Peripherals (Barcode, RFID, Signature Capture)

Mature app platform (e.g. SQL Compact

Deployment and device management tooling

Yes, it does have a future!

Field Force Automation

Mobility – The changing face of business

Can your users access mobile services (email, intranet) Why not?

If your customers expect it, your staff will too.

Microsoft Exchange 2003 SP2 (or newer) Exchange Direct Push (uses LESS data than manual sync)

Remote Wipe

Password Policies

Staff Service

Mobility – The changing face of business

Aka: Where BlackBerry Was King.

Microsoft Exchange Device Management Force Pin lock, remote wipe, etc. for pretty much any device

Microsoft SCCM support for iPad coming in 2012

Alternatives for iPad/iPhone: Wavelink Avalanche

Security & Enterprise Management

Mobility – The changing face of business

For Customers: Immediacy

Context

Presentation

For Users: Field force automation

Service

Security

Enterprise Management

Mobile is here. What can we do with it?

So let’s build a mobile solution

Mobility – The changing face of business

Mobility – The changing face of business

Do not want:

Mobility – The changing face of business

App or web?

iPhone or Android (or BlackBerry or Windows Phone, or …) Do I have to pay 2, 3, or more times for development?

Getting your stuff on the device

User Experience Not just a sexy user interface

Install, data consumption, privacy, hygiene

Mobile Strategy Challenges

Mobility – The changing face of business

APP

App or Web?

Generally more rich

Can engineer to use less data

Slight install barrier

Marketplace acceptance issues

Tips:

Use an experienced designer

Design for the platform

WEB

No install barrier or marketplace

Careful caching required for NZ

Multi-browser/resolution issues

Tips:

Don’t try to emulate native apps

Follow platform guidelines

Create applications for your own unique requirements

Mobility – The changing face of business

Apps vs Web

Mobility – The changing face of business

iPhone or Android (or Blackberry or WP7 or Symbian)? iPhone won’t dominate for ever

Do I have to pay 2 (or 5) times?!

Will Steve Jobs accept it into his marketplace?

Will it work on my Android Samsonic XT3 with a slide-out keyboard?

It costs $1.99? Outrageous!

I see you’re trying to build a mobile app…

Mobility – The changing face of business

Cross-compilers Flash, Phonegap, Mono

Reality: none of these provide an ideal result

HTML Web Containers A valid approach, but heavily design dependent

Frameworks and services generators Roll your own

JOOB Mobile (go Kiwi!)

Possibly the best middle-ground?

Solving (or not) the app challenge

Mobility – The changing face of business

Ideal App Approach

Mobility – The changing face of business

Web skins (MVC) Coupled with…

Javascript Libraries Sencha (sencha.com)

Jquery (jquerymobile.com) …and ideally…

HTML5/CSS3

Mobile Web: Truly Cross-Platform?

Mobility – The changing face of business

Standard multiple-browser issues

Multiple resolutions Some Androids have very small screens.

Platform specific requirements Hi-resolution home screen icons for iPhone

Tiles for Windows Phone

But, in general, web is more cross-platform than apps

Cross-platform Mobile Web?

Mobility – The changing face of business

SharePoint Mobile (“free”)

Mobile CMS Skins (often “free”)

Service integration

Mobile Web: Use What You Have

Mobility – The changing face of business

Ideal Mobile Web Approach

Mobility – The changing face of business

Bad UX can torpedo the best app ideas Surfacing in marketplace is (generally) dependent on reviews

Great UX can result in tons of free viral marketing

New Zealand has some unique requirements Expensive and sometimes intermittent data

Latency accentuated by international round trips

Cross-compilers and frameworks often aren’t good Forcing one platform’s paradigms on another is grating for users

The savings in dev time can result in cost via low user uptake

User Experience

Mobility – The changing face of business

Mobile Device Management (Andrew Kosmadakis) Microsoft Exchange

Microsoft SCCM

Mobile Apps (Ben Gracewood) .NET 4.0 Services and Developent

Windows Phone 7 Design and Development

iPhone Design and Development

Mobile Web (Contact Intergen!) Microsoft SharePoint

ASP.NET, HTML5 Design and Development

Intergen/Microsoft Platform Fit

Mobility – The changing face of business

Mobile is coming to your business, if it’s not already here.

Mobile design and development strategy should be core.

Intergen and Microsoft can help!

Rounding up

Questions

Thank You