STREAMING + MOBILELEARNINGS FROM BLUESTACKS

QUESTIONS

1- Who is BlueStacks?

QUESTIONS

1- Who is BlueStacks?

2- Why are you talking to me about streaming?

QUESTIONS

1- Who is BlueStacks?

2- Why are you talking to me about streaming?

3- I partied hard last night. Can I close my eyes?

WHO IS BLUESTACKS?

Live at intersection of PC/Mobile

Largest gathering of RPG, Strategy andMOBA mobile games and gamers alike.

175MM installs

50MM MAU

BLUESTACKS CORE GAMER

Core gamer plays 182.9 minutes/day

Core gamer spends 3.2x more $$$ on BlueStacks

Core user tries 2-3 new apps/week(while still playing his favorites)

GAMERS CAN BE LOUD

Submit lots of feature requests

Prefer things their way

Streaming kept rising to the top in Support,Gaming Forums, Chat etc

HOW DO WE MAKE STREAMING EASY?

STREAMING IS COMPLICATED

Terms like OBS, XSPLIT

Expensive investment in equipment

Limited support / getting started material

No easy button

INTEGRATIONS

INTEGRATIONSLAUNCH VIDEOS

https://www.youtube.com/watch?v=bB1kZGbU1-s

https://www.youtube.com/watch?v=FhU1Yi8U_Hw

POST-LAUNCH STATS

150k/streamers per week

20k streams viewed per day

4% of Twitch streams in 2016

CAN YOU SHARE WHAT YOU LEARNED?

LEARNING 1

Each platform has its own pros and cons.

LEARNING 2

A user cannot stream effectively from his own mobile device.

LEARNING 3

It takes a unique person to stream. Must be funny, engaging, able to build community.

LEARNING 4

Streaming requires investment.

LEARNING 5

Streamers and viewers are the people you want to reach.

SO HOW CAN I LEARN MORE ABOUT STREAMING?(MAKE MONEY FROM IT?)

CONCLUSION

Partnering with someone who understands the core gamer market + streaming is invaluable.

Invest resources into building relationships with streamers.

Host tournaments and contests during launch or major game update.

Thank you