Post on 08-May-2015
description
WHY?E-books and you.
E-books have been heralded as
the next frontier in content
marketing.
They’re easy to track, simple to
create, and more visually
entertaining than your typical
blog post.
With users flockingto mobile andtablets more thanever, it looks likee-books are hereto stay.
With a plethora of communities andcreation sites for e-books, it can be a
little overwhelming to start your own e-book library.
Here's how you can get started:
Draw inspiration from the workof others.If you had a topic in mind foryour book, is it already beingtalked about? Can you add tothat conversation?
1. Read other people's e-books.
Try to think of an audience-catching topic with an eye-catching title.Choose a topic you can speakknowledgeably andpassionately about.Approach your topic from anangle that hasn't beenoverdone.
2. Choose your topic.
Where will this e-book live?(At Didit, we have a "resource"section on our website.)There are many different e-book communities based ondifferent needs, which will beoutlined on the next few pages.
3. Choose yourcommunity.
For Short, "Slide-like" E- Books
Try SlideShareFree to join.One of the largest social networkcommunities amoung content marketers.Huge audience, easy to use.Easy to share and embed on socialplatforms.Keeps track of number of reads.Great way to share PowerPoints after apresentation.
If Your Book is Like a Magazine
Try Issuu
Simple, aesthetically pleasing layoutsUsed by NY Times Magazine and VICEMagazine.Easily embedded onto blogs.Beautiful on mobile layout.Reads like an actual book, with "turning"pages and covers.Free to join.
If You May Want to Publish in Print
Try Blurb
Free to join.Free software and layoutsWeb store where you can charge forhard copies. Different pricing options.Embedded easily on blogs.
If You Want to Charge Readers
Try BookTango
Free to join.Offers service to help create e-book.Web store where you can be categorizedand viewed.Make money off of your e-book. You get100% of every dollar.
Make sure the format you use iscompatible with yourcommunity. Need help with layouts and art?Try Canva! (We used it for this e-book).Writer's block? Give yourself abreak; Readers can tell if a bookwas rushed or done halfheartedly.
4. Design Away!
At the end of your book, don'tforget a page about you and yourbrand.Qualify yourself! Make surereaders know the experience andknowledge you have. Provide links to your own sitesand your brand's sites.
5. Include information about YOU
Once the book is like, providelinks across all platforms.Add a link or embed code to yourblog.If your book is relevant,interesting and/or informative,you will attract views!
5. Promote!
MOREQUESTIONS?
CONTACT DIDIT
About the Author
Maggie Murphy
Maggie is currently the SocialMedia Coordinator at Didit.She's a social media/popculture junkie who has beenblogging for 6 years. With abackground in the arts, shestrives to reach audiences innew and creative ways.