Presentation by:-Anshul PareekBhola Singh Karthik Mayuri NegiNischay Garg

Founded

In 2006 in California,USA

By Dr. Dre,

Rapper& hip hop

producer

Jimmy,A&M

Record chairma

n

Revenue$1.5

billiontill 2013 with 700 employee

s now.

High efficiency

audio products & Beats Music.

Hit among the people

for its sharp sound quality.

Mergers & AcquisitionsHTC Purchase and non

Renewal of monster contract.

HTC Sale and Beats music

Acquired by Apple in 2014 for $3 Billion , Apple has a new

instrument in their family now.

Up’s and Downs of Beats

Digital Media campaign

The videos of International football stars endorsing Beats by Dre went viral.

Huge market among youth and fifa lovers.

Facebook

• 7.32 Millions

• Likes

Twitter

• 200,000• Followe

rs

youtube

• 23.89 Millions

• Views

DIGITAL STATISTICSTop Hashtags

Tweets Retweets

All Tweets

Impressi-ons

#worldcup

131 211 342 3957167

#beats 103 32 135 1721274

#fifa 59 58 117 2828614

#banges 31 15 46 1501798

#worldcup2014

27 15 42 637379

#sony 27 4 31 17795

THANK YOU…