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Bar Napkins and XML:

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Eliminating the Hidden Cost of Content Conversion

Dustin J. VaughnSolutions Consulting Manager |

Adobe@dustinjvaughn |

dustinjvaughn.com

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Dustin Vaughn

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Solutions Consulting Manager Worked on integrated, multi-

product solution for key US Government client

Adobe Certified Expert Panelist, Speaker, and Adobe

representative at various industry conferences

Designer, Developer, and Host for technical, solution-oriented pre-sales demonstrations for key global customers

www.linkedin.com/in/dustinjvaughndvaughn@adobe.com

979-985-5536

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Purchasing your dream home

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Enjoyment

Entertaining

Memories

Investment

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Consistency

Guided authoring environment

Separate content from presentation

Content reuse

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SMEs come in many varieties

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…and so does the content

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XML files

Microsoft Office

Various Rich Text formats

Plain paper

Even bar napkins with content scribbled on them!

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Conversion costs

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How do you bridge the gap?

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Why do SMEs use certain tools?

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Simple interface

No restrictions to what they can create

Ability to focus on the content

Familiarity

No need to attend training

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Inspiration: Common Forms

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Easy to Use

No Special Training Required

Guided Experience

No technical background required

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Multiple views of the same content

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XML is created in the background

Form is simply a view of the content

Technical writer can then interact with the content in either the What-You-See-Is-What-You-Get view or the XML code view

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Benefits – Subject Matter Expert

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Simple interface

No restrictions to what they can create

Ability to focus on the content

Familiarity

No need to attend training

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Why do SMEs use certain tools?

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Simple interface

No restrictions to what they can create

Ability to focus on the content

Familiarity

No need to attend training

© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Benefits – Technical Writers

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More time to focus on the content because new content does not have to be converted to XML

Common tool used by all SMEs

No need to convert content to XML

Ability to easily change/rearrange content as needed

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Benefits – Management

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Lower cost by eliminating need to convert new content to XML

Increased productivity of professional writing team due to elimination of content conversion

Standard tool that does not require training for SMEs

Streamlined process No IT involvement for automation Easier to support by standardizing on one tool

Increased consistency by producing all content in XML rather than some content remaining in other tools

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Demo time!

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