BALANCED SCORECARD (BSC) MONOPOLY: A Fun Business Modeling Game for Monopolizing Market Spaces

World-‐class Coaching on Applying the Ambidexterity Principle, Strategy Pale7e, and Ambidextrous Leadership Galaxy Ambidextrous Growth Strategist. Dr. Rod King. rodkuhnhking@gmail.com & hAp://businessmodels.ning.com & @rodKuhnKing

PROCESS DescripAon ObjecAves/

Constraints Measures Targets IniAaAves/

Results

DescripAon

CUSTOMER

ObjecAves/Constraints

Measures Measures

Targets Targets

IniAaAves/Results

DescripAon ObjecAves/Constraints

Measures Targets IniAaAves/ Results

FINANCIAL MODEL

BSC Monopoly MISSION/VISION/VALUES/SUCCESS CRITERIA: …………………………………………..………………………..

q  Present q  Future q  Past

STRATEGY

(Organiza,on)

IN ENTERPRISE

GET OUT OF ENTERPRISE

PERSEVERE OR PIVOT?

Results

DescripAon

CUSTOMER

Measures Measures

Targets Targets

IniAaAves/Results

FINANCIAL MODEL

BSC Monopoly for Apple’s Classic iPod MISSION/VISION/VALUES/SUCCESS CRITERIA:

Create Insanely Great Customer Experience for Listening to Music

Apple -‐ Classic iPod STRATEGY

DifferenHaHon; Blue Ocean Strategy: “A Thousand Songs in Your Pocket”

IN ENTERPRISE

PERSEVERE OR PIVOT?

Results

DescripAon

CUSTOMER

Measures Measures

Targets Targets

IniAaAves/Results

FINANCIAL MODEL

STRATEGY DifferenHaHon; Blue Ocean Strategy:

“A Thousand Songs in Your Pocket”

Apple -‐ Classic iPod

IN ENTERPRISE

PERSEVERE OR PIVOT?

BSC Monopoly for Apple’s Classic iPod MISSION/VISION/VALUES/SUCCESS CRITERIA:

Create Awesome Customer Experiences (ACEs) Or Die

The Default Mission/Vision Of the BSC Monopoly Game is to

Create Awesome Customer Experiences (ACEs) For

[Any AcHvity]

GAME GUIDE

FOR BSC MONOPOLY

8+ 2-‐4 PLAYERS

Create Awesome Customer Experiences

Ambidextrous Growth Strategist. Dr. Rod King. rodkuhnhking@gmail.com & hAp://businessmodels.ning.com & @rodKuhnKing

Balanced Scorecard (BSC) Monopoly is An “End-‐Means” Game

As Well As A MulA-‐Sided Project Management Roadmap

For Rapidly Discovering and Solving

Customer Problems in any Domain

BSC Monopoly Create Awesome Customer Experiences

The Gameboard of The Balanced Scorecard (BSC) Monopoly Has

Two Main Parts:

q  Banner -‐ Shows the END: “Mission/Vision/Values” (in the past, present, or future)

q  Playing Field -‐ Shows the MEANS: a Quadrangle (with an Arena or Central Whitespace Rectangle) That Illustrates 4 PerspecHves

Balanced Scorecard (BSC) Monopoly Presents, on the “Banner,”

1 Set of QuesHons:

q  What is the Project’s Mission/ Vision/Set of Values (in the Past, Present, or Future)?

Balanced Scorecard (BSC) Monopoly Usually Presents, on the “Playing Field,”

4 Sides or PerspecHves:

q  Customer PerspecHve q  Financial Model PerspecHve q  Team PerspecHve q  Process PerspecHve

Balanced Scorecard (BSC) Monopoly Usually Presents, on the “Playing Field,”

4 Sides or PerspecHves:

q  Customer PerspecHve q  Financial Model PerspecHve q  Team PerspecHve q  Process PerspecHve

“Out of Enterprise” (Demand)

“In Enterprise” (Supply/

Core Capability)

The Quadrangle or Playing Field for the Balanced Scorecard (BSC) Monopoly

Answers 4 Main QuesHons:

q  Customer PerspecHve -‐ What is our customer problem or job to get done? q  Financial Model PerspecHve -‐ How do we capture/share value or happiness? q  Team PerspecHve -‐ How do we create value or happiness? q  Process PerspecHve -‐ How do we deliver value or happiness?

The Arena or Central Whitespace of the Playing Field (Quadrangle) for

the Balanced Scorecard (BSC) Monopoly Answers

1 QuesHon:

q  Strategy: How Best to Win?

4 Levels of Mission for BSC Monopoly Game

q  Level 1-‐Mission: Problem-‐SoluAon Fit

q  Level 2-‐Mission: Product-‐Market Fit

q  Level 3-‐Mission: Business Model Fit/Scaling

q  Level 4-‐Mission: Renewal

STRATEGY, VALUE PROPOSITION, AND BUSINESS MODEL GAMES

for Visual Profit Modeling

RAPIDLY DISCOVER AND SOLVE CUSTOMER PROBLEMS

VALUE MAP (+): OBJEC

Low (1)

High (10)

Low: (1)

High: (10)

(-‐): CONSTRAINT

Job To Be Done (Market/Goal): ……………………………………………………………………………………………………………….……………. Big Urgent Market Problem (BUMP): ……………………………………………………………………………………………………………………..

(+): DE

: Differen

n (Reven

Low (1)

High (10)

Low: (1)

High: (10)

(-‐): PAIN: Cost

BLUE OCEAN Game

RED OCEAN Game

DISRUPTION SPOT Game

LUXURY SPOT Game

STRATEGY, VALUE PROPOSITION, AND BUSINESS MODEL GAMES FOR PROFIT MODELING Job To Be Done (Market/Goal): ……………………………………………………………………………………………………………….……………. Big Urgent Market Problem (BUMP): ……………………………………………………………………………………………………………………..

SWEET SPOT GAME Game

Balanced Scorecard (BSC) Monopoly

The Playing Field of

BSC Monopoly Usually Has 4-‐Plan PerspecAves

That Form an “Arena” or “White Space” Rectangle

In the Center. Each Plan-‐PerspecHve

Is A Project Roadmap.

4 PerspecAves of BSC Monopoly q  Team/Learning q  Process q  Customer q  Financial Model

Project Roadmap for: .………….…………..……. Date: ……………… MISSION/VISION/VALUES/SUCCESS CRITERIA: …………………………………………..………………………..

Item DescripAon ObjecAves/Constraints

Measures Targets IniAaAves/Results To Do Doing Done

PerspecAve/Stakeholder: ……………………………………………………………… Sheet ……… of ……… Strategy: ……………………………………………………………………………………………………………………..……….

PROCESS

STOMER

FINANCIAL MODEL

PROCESS

STRATEGY

STOMER

FINANCIAL MODEL

The 4 “Corner Rectangles” Have the Following Labels:

q  “Go” q  “In Enterprise” q  “Persevere or Pivot?” q  “Get Out Of Enterprise”

PROCESS

STOMER

FINANCIAL MODEL

PROCESS

STOMER

FINANCIAL MODEL

ENTERPRISE

PERSEVERE OR PIVOT?

BANNER

PLAYING FIELD (QUADRANGLE)

Arena (White Space)

Corner Rectangle Track

BANNER

Arena (White Space)

BANNER

Arena (White Space)

PROCESS

STOMER

FINANCIAL MODEL

q  Present q  Future q  Past En

terprise

Galaxy

PROCESS

HOW BEST TO WIN?

STOMER

FINANCIAL MODEL

terprise

Galaxy

PROCESS

How do we deliver value or happiness?

w do we create value or

iness?

HOW BEST TO WIN?

t is o

ur customer problem

or job to get don

STOMER

How do we capture/share value or happiness? FINANCIAL MODEL

terprise

Galaxy

PROCESS

iness?

HOW BEST TO WIN?

t is o

ur customer problem

or job to get don

STOMER

How do we capture/share value or happiness? FINANCIAL MODEL

IN ENTERPRISE

PERSEVERE OR PIVOT?

Enterprise

Galaxy

PROCESS

CUSTOMER

FINANCIAL MODEL

terprise

Galaxy

PROCESS

CUSTOMER

FINANCIAL MODEL

IN ENTERPRISE

PERSEVERE OR PIVOT?

Enterprise

Galaxy

PROCESS

CUSTOMER

FINANCIAL MODEL

(Organiza,on)

IN ENTERPRISE

PERSEVERE OR PIVOT?

Enterprise

Galaxy

PROCESS

CUSTOMER

FINANCIAL MODEL

(Organiza,on)

IN ENTERPRISE

PERSEVERE OR PIVOT?

Enterprise

Galaxy

PROCESS

CUSTOMER

FINANCIAL MODEL

STRATEGY

(Organiza,on)

IN ENTERPRISE

PERSEVERE OR PIVOT?

Enterprise

Galaxy

PROCESS

STOMER

FINANCIAL MODEL

STRATEGY

(Organiza,on)

IN ENTERPRISE

PERSEVERE OR PIVOT?

Enterprise

Galaxy

Results

DescripAon

CUSTOMER

Measures Measures

Targets Targets

IniAaAves/Results

FINANCIAL MODEL

STRATEGY

(Organiza,on)

IN ENTERPRISE

PERSEVERE OR PIVOT?

Enterprise

Galaxy

Results

DescripAon

CUSTOMER

Measures Measures

Targets Targets

IniAaAves/Results

FINANCIAL MODEL

STRATEGY

(Organiza,on)

IN ENTERPRISE

PERSEVERE OR PIVOT?

Enterprise

Galaxy

PROCESS q  Descrip-‐

Aon q  Obj./

Constr. q  Mea-‐

sures q  Targets q  Init./

Results

q  DescripAon

CUSTOMER

q  ObjecAves/Constraints

q  ObjecAves/ Constraints

q  Measures q  Measures

q  Targets q  Targets

q  IniAaAves/Results

q  Descrip-‐Aon

q  Obj./Constr.

q  Mea-‐sures

q  Targets q  Init./ Results

FINANCIAL MODEL

STRATEGY

(Organiza,on)

IN ENTERPRISE

PERSEVERE OR PIVOT?

Enterprise

Galaxy

PROCESS

CUSTOMER

FINANCIAL MODEL

STRATEGY

(Organiza,on)

IN ENTERPRISE

PERSEVERE OR PIVOT?

Enterprise

Galaxy

PROCESS

CUSTOMER

FINANCIAL MODEL

STRATEGY

(Organiza,on)

GO IN ENTERPRISE

PERSEVERE OR PIVOT?

Enterprise

Galaxy

PROCESS

CUSTOMER

FINANCIAL MODEL

GO IN ENTERPRISE

PERSEVERE OR PIVOT?

Enterprise

Galaxy

Business Model Canvas/Court (BMC) Monopoly

4 Levels of Mission for BMC Monopoly Game

q  Level 1-‐Mission: Problem-‐SoluAon Fit

q  Level 2-‐Mission: Product-‐Market Fit

q  Level 3-‐Mission: Business Model Fit/Scaling

q  Level 4-‐Mission: Renewal

The Playing Field of

BMC Monopoly Has 4 PerspecAves

That Form an Arena or a “White Space” Rectangle

In the Center. Each PerspecHve

Has A Project Plan.

4 PerspecAves of BMC Monopoly q  Key Resources q  Key AcHviHes q  Customer Segment q  Profit Model

Project Plan for: .………….……………. Date: ……………… MISSION/VISION/VALUES/SUCCESS CRITERIA: …………………………………………..………………………..

Item No.

Measures Targets IniAaAves/Results To Do Doing Done

PerspecAve/Stakeholder: …………………………………………………………………………………………..………. Strategy: ……………………………………………………………………………………………………………………..……….

KEY ACTIVITIES (KA)

KEY RE

STOMER

T (CS)

PROFIT MODEL (P$)

The 4 “Corner Rectangles” Have the Following Labels:

q  “Go” q  “In Enterprise” q  “Persevere or Pivot?” q  “Get Out Of Enterprise”

KEY ACTIVITIES (KA)

KEY RE

STOMER

T (CS)

PROFIT MODEL (P$)

GO IN ENTERPRISE

PERSEVERE OR PIVOT?

KEY ACTIVITIES (KA)

KEY RE

STOMER

T (CS)

PROFIT MODEL (P$)

BMC Monopoly MISSION/VISION/VALUES/SUCCESS CRITERIA: …………………………………………..………………………..

terprise

Galaxy

KEY ACTIVITIES (KA)

KEY RE

HOW BEST TO WIN?

STOMER

T (CS)

PROFIT MODEL (P$)

terprise

Galaxy

KEY ACTIVITIES (KA)

KEY RE

iness?

HOW BEST TO WIN?

is our customer problem

or job to get don

STOMER

T (CS)

How do we capture/share value or happiness?

PROFIT MODEL (P$)

terprise

Galaxy

KEY ACTIVITIES (KA)

KEY RE

iness?

HOW BEST TO WIN?

is our customer problem

or job to get don

STOMER

T (CS)

How do we capture/share value or happiness?

PROFIT MODEL (P$)

GO IN ENTERPRISE

PERSEVERE OR PIVOT?

Enterprise

Galaxy

KEY ACTIVITIES (KA)

KEY RE

CUSTOMER

T (CS)

PROFIT MODEL (P$)

terprise

Galaxy

KEY ACTIVITIES (KA)

KEY RE

CUSTOMER

T (CS)

PROFIT MODEL (P$)

GO IN ENTERPRISE

PERSEVERE OR PIVOT?

Enterprise

Galaxy

KEY ACTIVITIES (KA)

KEY RE

CUSTOMER

T (CS)

PROFIT MODEL (P$)

(Organiza,on)

GO IN ENTERPRISE

PERSEVERE OR PIVOT?

Enterprise

Galaxy

KEY ACTIVITIES (KA)

KEY RE

CUSTOMER

T (CS)

PROFIT MODEL (P$)

VALUE PROPOSITION (VP)

(Organiza,on)

GO IN ENTERPRISE

PERSEVERE OR PIVOT?

Enterprise

Galaxy

KEY ACTIVITIES (KA)

KEY RE

CUSTOMER

T (CS)

PROFIT MODEL (P$)

(Organiza,on)

GO IN ENTERPRISE

PERSEVERE OR PIVOT?

Enterprise

Galaxy

KEY ACTIVITIES (KA) DescripAon ObjecAves/

Results

KEY RE

DescripAon

CUSTOMER

T (CS)

Measures Measures

Targets Targets

IniAaAves/Results

Measures Targets IniAaAves/Results

PROFIT MODEL (P$)

(Organiza,on)

GO IN ENTERPRISE

PERSEVERE OR PIVOT?

Enterprise

Galaxy

Results

KEY RE

DescripAon

CUSTOMER

T (CS)

Measures Measures

Targets Targets

IniAaAves/Results

PROFIT MODEL (P$)

(Organiza,on)

GO IN ENTERPRISE

PERSEVERE OR PIVOT?

Enterprise

Galaxy

KEY ACTIVITIES (KA) q  Descrip-‐

Aon q  Obj./

Constr. q  Mea-‐

sures q  Targets q  Init./

Results

KEY RE

q  DescripAon

CUSTOMER

T (CS)

q  ObjecAves/Constraints

q  Measures q  Measures

q  Targets q  Targets

q  IniAaAves/Results

q  Descrip-‐Aon

q  Obj./Constr.

q  Mea-‐sures

q  Targets q  Init./ Results

PROFIT MODEL (P$)

(Organiza,on)

GO IN ENTERPRISE

PERSEVERE OR PIVOT?

Enterprise

Galaxy

KEY ACTIVITIES (KA)

KEY RE

CUSTOMER

T (CS)

PROFIT MODEL (P$)

(Organiza,on)

GO IN ENTERPRISE

PERSEVERE OR PIVOT?

Enterprise

Galaxy

Results

KEY RE

DescripAon

CUSTOMER

T (CS)

Measures Measures

Targets Targets

IniAaAves/Results

PROFIT MODEL (P$)

(Organiza,on)

GO IN ENTERPRISE

PERSEVERE OR PIVOT?

Enterprise

Galaxy

EXAMPLE

Results

KEY RE

DescripAon

CUSTOMER

T (CS)

Measures Measures

Targets Targets

IniAaAves/Results

PROFIT MODEL (P$)

VALUE PROPOSITION (VP) “A Thousand Songs in Your Pocket”

IN ENTERPRISE

PERSEVERE OR PIVOT?

BMC Monopoly for Apple’s Classic iPod MISSION/VISION/VALUES/SUCCESS CRITERIA:

Results

KEY RE

DescripAon

CUSTOMER

T (CS)

Measures Measures

Targets Targets

IniAaAves/Results

PROFIT MODEL (P$)

IN ENTERPRISE

PERSEVERE OR PIVOT?

BMC Monopoly for Apple’s Classic iPod MISSION/VISION/VALUES/SUCCESS CRITERIA:

One More Thing …

Industry (Strategic) CompeAAon

COMPLEMENTORS How do complementors

typically deliver value or happiness?

abiliAe

s are in place?

ent systems

are requ

HOW BEST TO WIN? W

here to

KET SEGMEN

How does industry typically capture/share value or happiness?

COMPETITORS (Incumbents; Insurgents/New Entrants)

Red Ocean DisrupAon (ROD) Monopoly WHAT IS OUR WINNING ASPIRATION? …………………………………………..………………………..

IN INDUSTRY

GET OUT OF INDUSTRY

PERSEVERE OR PIVOT?

(Organiza,on)

Galaxy

COMPLEMENTORS

HOW BEST TO WIN? M

T SEGMEN

IN INDUSTRY

GET OUT OF INDUSTRY

PERSEVERE OR PIVOT?

(Organiza,on)

Galaxy

COMPLEMENTORS

HOW BEST TO WIN? M

T SEGMEN

(Organiza,on)

Galaxy

COMPLEMENTORS

HOW BEST TO WIN? M

T SEGMEN

(Organiza,on)

Galaxy

COMPLEMENTORS

HOW BEST TO WIN?

KET SEGMEN

(Organiza,on)

Galaxy

COMPLEMENTORS

KET SEGMEN

(Organiza,on)

Galaxy

Example

COMPLEMENTORS

Big Box Retailers

HOW BEST TO WIN?

KET SEGMEN

IN INDUSTRY

GET OUT OF INDUSTRY

PERSEVERE OR PIVOT?

Red Ocean DisrupAon (ROD) Monopoly for Apple’s iPod WHAT IS OUR WINNING ASPIRATION?

Create Insanely Great Experience for Listening to Music

COMPLEMENTORS

Big Box Retailers

HOW BEST TO WIN?

KET SEGMEN

IN INDUSTRY

GET OUT OF INDUSTRY

PERSEVERE OR PIVOT?

$75 $300 $150 $150

COMPLEMENTORS

Big Box Retailers

HOW BEST TO WIN?

KET SEGMEN

IN INDUSTRY

GET OUT OF INDUSTRY

PERSEVERE OR PIVOT?

$75 $300 $150 $150

COMPLEMENTORS

Big Box Retailers

HOW BEST TO WIN?

KET SEGMEN

IN INDUSTRY

GET OUT OF INDUSTRY

PERSEVERE OR PIVOT?

$75 $300 $150 $150

BALANCED SCORECARD (BSC) MONOPOLY: A Fun Business Modeling Game for Monopolizing Market Spaces

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