Post on 24-May-2020
Bakuriani-Borjomi |
Entertainment Facilities;
Hotel Market
2014
SPECIFIC STUDY | BAKURIANI-BORJOMI 20142
Foreword
Georgia, located at the crossroads of Europe and Asia, is a combination of uniqueness and diversity. The country, known as
”the cradle of wine”, offers the Caucasus mountain range, Black Sea coastline, diverse climate and highly acclaimed mineral
waters. There are stunning national parks, UNESCO Heritage Sites, rich culture, delicious cuisine and famous Georgian
hospitality.
From the architecture of Tbilisi’s Old Town to the vineyards of Kakheti; from the ancient stone towers of Svaneti to the beaches
and nightlife of Batumi, there is something inspiring, stimulating and exciting for everyone.
Ski the Caucasus Mountains (Europe’s highest mountain range) in the morning and relax at the Black Sea coast in the
afternoon. Sample the delicious Georgian cuisine and wine at a traditional “Supra” (feast), then relax in our natural saunas and
spas.
Georgia has a unique welcoming culture which helps explain its world-famous hospitality. With its unique music, alphabet and
language, as well as many world-famous artists, Georgia will surprise and delight you at every turn.
Bakurani
SPECIFIC STUDY | BAKURIANI-BORJOMI 20143
Bakuriani Ski-lifts Information
Kokhtagora 1,771 metres long
Didveli 3,800 metres long
Tatra 1,800 metres long
25 25 metres long
Park 100 metres long
Bakuriani
Thanks to its mountainous character Georgia offers various winter resorts, of
which the main are: Gudauri and Bakuriani.
Bakuriani is a ski resort in the Borjomi region, located on the northern slope of
the Trialeti Mountain Range, at an elevation of 1,700 metres above sea level.
Bakuriani is located 2.5 hours drive from Tbilisi. The resort attracts a wide variety
of tourists for skiing and winter sports. Artificial snow machines have been
installed on the ski run Didveli recently, which will probably increase number
tourists of the resort.
Bakuriani is connected with Borjomi by an electrified narrow-gauge railway,
Kukushka. It was established in 1902. Kukushka still attracts tourists with an
amazing 2.15 hour long tour from Borjomi to Bakuriani in winter as well as in
summer.
Bakuriani park is the main destination of the resort. It offers visitors skating and
skiing opportunities. Bakuriani provides cultural entertainment as well. Cinema,
located in the center of the resort, hosts visitors during the winter and summer
seasons.
Gastronomy sector of Bakuriani is dominated by traditional Georgian restaurants.
Total number of supplied accommodation units, rooms and beds are 63, 1,195
and 3,238 respectively. ADR and occupancy rates in Bakuriani are USD 58 and
34% respectively.
Number of ski runs 17
Total length of ski runs 19 km
Snowmaking 2 km
Top elevation 2,700 m
Number of cableways 15
Distance from Tbilisi 180 km
Bakuriani ski resort
Source: Mountain Resorts Development Company
Colliers International Georgia
Source: Colliers International
0
5
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25
2007 2008 2009 2010 2011 2012 2013
Th
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Demand: Number of Hotel Guests
62 63
1160 1195
3195 3238
0
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2013 2014
Supply
Source: Colliers International
Bakurani
SPECIFIC STUDY | BAKURIANI-BORJOMI 20144
Borjomi
Borjomi is a resort town in south-central Georgia with a population
estimated at 14,445. It is one of the districts of the Samtskhe-
Javakheti region and is situated in the northwestern part of the region in
the picturesque Borjomi Gorge on the eastern edge of the Borjomi-
Kharagauli National Park. The town is famous for its mineral
water industry (which is a major export of Georgia), the Romanov
Summer Palace in Likani and the Borjomi-Kharagauli National
Park. Borjomi mineral water is particularly well known in those countries
which were part of the former Soviet Union. Because of the healing
properties of the area's mineral springs, it is a frequent destination for
people with health problems. Borjomi is also home to the most extensive
ecologically-themed amusement park in the Caucasus.
The total number of accommodation units, rooms and beds supplied by
Borjomi are 19, 440 and 1,035. Rixos Hotel in Borjomi started operating
in January 2015.
ADR and occupancy rates in Borjomi are 58 USD and 58% respectively.
Borjomi is the a balneological resort in the east of Georgia. The resort is
famous for the mineral water Borjomi, initially bottled in 1890. Mineral
water affectively treats digestive system and metabolic diseases. It is
especially popular in the Post-Soviet republics.
Borjomi Park is an important destination of the city. The park occupies up
to 30 hectare land plot and attracts visitors with its amazing nature and
the entertainment opportunities.
Tennis courts and swimming pool are also located in Borjomi Park. The
resort offers tourists rafting and hiking as well.
Borjomi is also famous for its Museum of Local History. The building was
initially designed as the chancellery of the Imperial House of Romanovs in
1890. The Borjomi Local History Museum has four departments. They
include: archaeological, historical-ethnographical, applied art and local
landscape and nature departments.
Gastronomy market of the city is dominated by traditional Georgian
restaurants. Gambling industry in Borjomi is in a very early stage of
development.
Source: Colliers International
19 19
440 440
1035 1035
0
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2013 2014
Supply
Source: Colliers International
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2007 2008 2009 2010 2011 2012 2013
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Demand: Number of Hotel Guests
Borjomi
SPECIFIC STUDY | BAKURIANI-BORJOMI 20145
Project team
Mark CharltonHead of Research &
Forecasting
United Kingdom
Roger HobkinsonDirector
Ireland
Bruno BerrettaSenior Research Analyst
EMEA
Zurab KananashviliDirector of Professional
Services
Georgia
Nikoloz Kevkhishvili MRICS
Head of Valuation and
Advisory
Georgia
Ramaz SharabidzeResearch Analyst
Georgia
Mariam BenashviliJunior Research Analyst
Georgia
Nino JashiJunior Research Analyst
Georgia
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SPECIFIC STUDY | GUDAURI-KAZBEGI & BAKURIANI-BORJOMI 2014
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