WELCOME

GROUP NAME :

GO GETTERS

Team Members (1) Harit

(2) Sem(3) Nikita(4) Manisha(5) Romaine(6) Jugal(7) Priyanka

TOPIC:-

Comparison of Bajaj Pulsar v/s Hero Honda CBZ

Introduction

Bajaj Company’s HistoryThe Bajaj Group is amongst the top 10 business houses in India.Its footprints stratches over a wide range of industries,spanning automobiles,home appliances,lighting,iron and steel,insurance,travel and finance.Bajaj auto is ranked as the world’s 4th largest

Two and Three wheeler manufacturer.

Founder Jamnalal Bajaj

Year of Establishment 1926

Industry Automotive-Two & Three Wheelers

Business Group Bajaj Group

Listing & its Code BSE –Code : 500490

NSE-Code : BAJAJ AUTO

Presence Over 50 countries includes Srilanka,Bagladesh,Iran,Egypt,India etc.

Product Motorcycles & scooters

Company’s Profile

BOARD OF DIRECTORS

DESIGNATION

Rahul Bajaj Chairman

Madhur Bajaj Vice-chairman & Whole time Director

Rajiv Bajaj Managing Director

Sanjiv Bajaj Executive Director

Key Persons of Bajaj Company

Hero Honda Company’s History

Hero Moto corp ltd. ,formerly Hero Honda Motors ltd. is an india based company engaged in the manufacturer of Two wheeler motorcycles. Company’s bikes are manufactured across three

places out of which two facilities at “Gurgaon” and “Dharuhena” and rest at “Haridhwar”.

Founder Brijmohanlal Munjal

Founded 19th January,1984 in Gurgaon,Hariyana,India.

Industry Automotive.

Product Motorcycles & scooters

Company’s Profile

Key Persons of Hero Honda Company

BOARD OF DIRECTORS

DESIGNATION

Brijmohanlal Munjal Chairman & whole time director

Pawan Munjal Managing Director

Toshiaki Nakagawa Managing Director

Takao Eguchi Whole time Director

Segment Price(Rs.) Brands/ModelsStandard 30,000 to 40,000 Platina & CT 100(Bajaj),CD

Dawn(Hero Honda)

Executive 40,000 to 50,000 Splendar,Passion,Glamour(Hero Honda),Discover(Bajaj)

Premium 50,000 to 65,000 Pulsar(Bajaj),CBZ(Hero Honda)

Super Premium Above 65,000 Karizma(Hero Honda)

Cruiser Above 65,000 Avenger(Bajaj)

Market segmentation by Prices

Marketing StrategyBajaj:Market Leader in Premium Segment.

58% of Sales(by Volume)from Standard segment.Strenghten premium segment.

Hero Honda:Market Leader in Executive segment.96% of Sales(by Volume) from Executive segment.Strangthen executive segment.

Bajaj & Hero Honda Corporate Branding

Hamara Bajaj

Desh ki Dhadkan

Comparison of Bajaj Pulsar v/s Hero Honda CBZ

v/s

Bajaj Pulsar v/s Hero Honda CBZAttribute Bajaj Pulsar Hero Honda CBZ

Mileage 59.6 km/litre 53 km/litre

Price Rs.56,000-59,000 Rs. 54,000-63,000

Engine Size 150 cc/180 cc 150 cc

Styling Bulky,Macholook,Sharplines,flat-sent. “arogant”

Full,Handsome look,Smoothedges,Stepped Seat. “Attractive”

Colours 4(Black,Blue,Red,Silver) 5(Black,Blue,Red,Silver,Green)

Acceleration 0-60 km/h in 6.25 seconds 0-60 km/h in 5.31 seconds

Fuel Tank Size 18 Liters 13 Liters

Credit Schemes Several Credit Schemes,often going upto 36 months.

Limited Credit Schemes,HH emphasis of Shorter credit cycles.

Weight 132 kg 130 kg

Bajaj Discover

Bajaj Platina

Bajaj Avenger

Bajaj XCD

Bajaj Pulsar

Bajaj Blade

Passion Pro

Hunk

Passion Plus

CD Delux

Karizma

Splendor Plus

Bajaj Hero Honda

Thank You All Team Members