Post on 22-Nov-2014
Market Research of BajajMarket Research of Bajaj
A SUMMER TRAINING PROJECT REPORTA SUMMER TRAINING PROJECT REPORT
ONON
BAJAJ AUTO PVT LTD.BAJAJ AUTO PVT LTD.
PREPARED BYPREPARED BYPankaj Sankharva (M.B.A. 1Pankaj Sankharva (M.B.A. 1stst Year) Year)
Chirag Manek (M.B.A. 1Chirag Manek (M.B.A. 1stst Year) Year)
R.K. COLLEGE OF BUISNESS MANAGEMENTR.K. COLLEGE OF BUISNESS MANAGEMENT
RAJKOT. (GUJARAT)RAJKOT. (GUJARAT)MAY – JUNE 2006.MAY – JUNE 2006.
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Market Research of BajajMarket Research of Bajaj
I Pankaj Sankharva undersigned the student of M.B.A 1 s t
Year . Of R.K. college of Business Management here by
declares that the project work presented in this reports is my
own work & has been carried out under supervision of Mr.
Kumara Anjaria, Sales Manager of “Automotive
Manufacturers Pvt Ltd” at Rajkot. It is a authorize
showroom and service station of Bajaj Auto .
Date:-
Place :- Mr. Pankaj Sankharva
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Market Research of BajajMarket Research of Bajaj
n today’s competitive world the practical study forms an
important part in each and every professional course. The
MBA is a course in which the theoretical knowledge is backed
by the practical study. That study is in the form of project.
The Summer Training Project is one of the important parts of
the curriculum. And each and every student has to work for
the project. The summer project enables the students to know
more about the application of theoretical knowledge. The
current situation of the market is made known to the students
when they undertake the project. The project gives better
insides into the application part of the theory. The companies
in an industry and their operations can be better known by the
students when they analyze the data, and prepare the grand
project.
I
This project is on the analysis of Two Wheeler market of
Bajaj, Services of Bajaj dealer and Customer Perception as
compared to Hero Honda. We have analyzed the industry very
deeply and carefully project.
One can know about the current scenario of the Indian Two
wheeler industry in India. This project enables the reader to
have a look at the position of the Two Wheeler companies of
the country.
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Market Research of BajajMarket Research of Bajaj
his is really a matter of pleasure for us to prepare a
project report as it was included in our course by the
Saurashtra University. It gave us the opportunity to learn
things practically what we learnt enterprise and their impact
on the working of the company.
T
It really gives us pride to first thanks to the Sales Manager of
“Automotive Mfrs Pvt Ltd”, Mr. Kumar Anjaria that give
us the chance to make analysis of “ Bajaj auto’s” vehicle and
he also guide us through out our project. He give many Ideas,
Knowledge, Suggestions from his pool of knowledge and also
by sharing his valuable experiences in the field area.
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Market Research of BajajMarket Research of Bajaj
SR. NO.
PARTICULARSPAGE
NO.
1 OVERVIEW OF AUTOMOBILE INDUSTRY 7
2 GENERAL PROFILE OF BAJAJ AUTO 19
3 FINANCIAL RESULT OF BAJAJ AUTO 46
4 DEALERS PROFILE 52
5.1 PROFILE OF AUTOMOTIVE MFRS. PVT LTD 55
5.2 MARKETING DEPARTMENT 64
5.3 PERSONNAL DEPARTMENT 72
6 RESEARCH METHEDOLOGY 85
7 RESEARCH FINDING & CONCLUSION 110
8 SUGGESTIONS 113
9 BIBLIOGRAPHY 115
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Market Research of BajajMarket Research of Bajaj
he History of the automobile actually began about 4,000
years ago when the first wheel was used for transportation in
India. Several Italians recorded designs for wind-driven vehicles.
The first was Guido da Vigevano in 1335. It was a windmill-type
drive to gears and thus to wheels. Vaturio designed a similar
vehicle that was also never built. Later Leonardo da Vinci designed
clockwork-driven tricycle with tiller steering and a differential
mechanism between the rear wheels.
T
In the early 15 th century, the Portuguese arrived in China and the
interaction of two cultures led to a variety of new technologies,
including the creation of a wheel that turned under its own power.
By the 1600s, small steam-powered engine models were developed,
but it was another century before a full-sized engine-powered
vehicle was created.
A Catholic priest named Father Ferdinan Verbiest is credited to
have built a steam-powered vehicle for the Chinese Emperor Chien
Lung in about 1678. There is no information about the vehicle, only
the event. Since James Watt didn’t invent the steam engine until
1705, we can guess that this was possibly a model vehicle powered
by a mechanism like Hero’s steam engine-a-spinning wheel with
jets on the periphery.
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Market Research of BajajMarket Research of Bajaj
Although by the mid-15 th century the idea of a self-propelled
vehicle had been put into practice with the development of
experimental vehicles powered by means of springs, clockworks,
and the wind,
Nicolas-Joseph Cugnot of France is considered to have built the
first true automobile in 1769. Designed by Cugnot and constructed
by M.Brezin, it is also the first vehicle to move under its own
power for which there is a record. Cugnot’s three-wheeled steam-
powered vehicle carried four persons and was meant to move
artillery pieces. It had a top speed of a little more than 3.2 km/h (2
mph) and had to stop every 20 minutes to build up a fresh steam.
Evans was the first American who obtained a patent for “a self-
propelled carriage.” He, in fact, attempted to create a two-in-one
combination of a steam wagon and a flat-bottomed boat, which
didn’t receive any attention in those days. During the 1830’s, the
steam vehicle had made great advances. But stiff competition from
railway companies and crude legislations in Britain forced the poor
steam vehicle gradually out of use on roads.
Carl Benz and Gottlieb Daimler, both Germans, share the credit of
changing the transport habits of the world, for their efforts laid the
foundation of the great motor industry, as we know it today. First,
Carl Benz invented the petrol engine in 1885 and a year later
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Daimler made a car driven by motor of his own design and the rest
is history.
Daimler’s engine proved to be a great success mainly because of its
less weight that could deliver 1000rpm and needed only very small
and light vehicles to carry them.
France too had joined the motoring scenario by 1890 when two
Frenchmen Panhard and Levassor began producing vehicles
powered by Daimler engine, and Daimler himself, possessed by the
automobile spirit, went on adding new features to his engine. He
built the first V-Twin engine with a glowing platinum tube to
explode the cylinder gas-the very earliest form of sparking plug.
Charles Duryea built a motor carriage in America with petrol
engine in 1892, followed by Elwood Haynes in 1894, thus paving
the way for motorcars in that country.
For many years after the introduction of automobiles, three kinds of
power sources were in common use: steam engines, gasoline or
petrol engines, and electric motors. In 1900, over 2,300
automobiles were registered in New York, Boston, Massachusetts,
and Chicago. Of these, 1,170 were steam cars, 800 were electric
cars, and only 400 were gasoline cars.
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Market Research of BajajMarket Research of Bajaj
In ten years from the invention of the petrol engine, the motorcar
had evolved itself into amazing designs and shapes. By 1898, there
were 50 automobile-manufacturing companies in the United States,
a number that rose to 241 by 1908. In that year, Henry Ford
revolutionized the manufacture of automobiles with his assembly-
line style of production and brought out the Model T, a car that was
inexpensive, versatile, and easy to maintain.
Herbert Austin and William Morris, two different carmakers,
introduced mass production methods of assembly in the UK, thus
paving the way for a revolution in the automobile industry. Austin
Seven was the world’s first practical four-seater ‘baby car’ which
brought the pleasures of motoring to many thousands of people who
could not buy a larger, more expensive car. Even the ‘bull-nose’
Morris with front mounted engine became the well-loved model and
one of the most popular cars in the 1920s.
Automobile manufacturers in the 1930s and 1940s refined and
improved on the principles of Ford and other pioneers. Cars were
generally large, and many were still extremely expensive and
luxurious; many of the most collectible cars date from this time.
The increased affluence of the United States after World War II led
to the development of large, petrol-consuming vehicles, while most
companies in Europe made smaller, more fuel-efficient cars.
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ndia is the second largest manufacturer and producer of
two-wheelers in the world. It stands next only to Japan and
China in terms of the number of two-wheelers produced and
domestic sales respectively.
I
The Indian two-wheeler industry made a small beginning in
the early 50s when Automobile Products of India (API)
started manufacturing scooters in the country. Until 1958, API
and Enfield were the sole producers.
In 1948, Bajaj Auto began trading in imported Vespa scooters
and three-wheelers . Finally, in 1960 , it set up a shop to
manufacture them in technical collaboration with Piaggio of
Italy. The agreement expired in 1971.
In the initial stages, the scooter segment was dominated by
API, it was later overtaken by Bajaj Auto . Although various
government and private enterprises entered the fray for
scooters, the only new player that has lasted
till today is LML.
Under the regulated regime, foreign companies were not
allowed to operate in India. It was a complete seller market
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with the waiting period for getting a scooter from Bajaj Auto
being as high as 12 years .
The motorcycles segment was no different, with only three
manufacturers viz Enfield, Ideal Jawa and Escorts . While
Enfield bullet was a four-stroke bike , Jawa and the Rajdoot
were two-stroke bikes. The motorcycle segment was initially
dominated by Enfield 350cc bikes and Escorts 175cc bike .
The two-wheeler market was opened to foreign competition
in the mid-80s . And then market leaders - Escorts and Enfield
- were caught unaware by the onslaught of the 100cc bikes of
the four Indo-Japanese joint ventures. With the availability of
fuel efficient low power bikes, demand swelled, resulting in
Hero Honda - then the only producer of four stroke bikes
(100cc category), gaining a top slot.
The first Japanese motorcycles were introduced in the early
eighties. TVS Suzuki and Hero Honda brought in the first
two-stroke and four-stroke engine motorcycles respectively.
These two players initially started with assembly of CKD kits,
and later on progressed to indigenous manufacturing. In the
90s the major growth for motorcycle segment was brought in
by Japanese motorcycles, which grew at a rate of nearly 25%
CAGR in the last five years.
The industry had a smooth ride in the 50s, 60s and 70s when
the Government prohibited new entries and strictly controlled
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capacity expansion. The industry saw a sudden growth in the
80s. The industry witnessed a steady growth of 14% leading to
a peak volume of 1.9mn vehicles in 1990.
The entry of Kinetic Honda in mid-eighties with a variometric
scooter helped in providing ease of use to the scooter owners.
In 1990 , the entire automobile industry saw a drastic fall in
demand . This resulted in a decline of 15% in 1991 and 8% in
1992 , resulting in a production loss of 0.4mn vehicles. Barring
Hero Honda, all the major producers suffered from recession
in FY93 and FY94. Hero Honda showed a marginal decline in
1992.
The reasons for recession in the sector were the incessant rise
in fuel prices, high input costs and reduced purchasing power
due to significant rise in general price level and credit crunch
in consumer financing. Factors like increased production in
1992, due to new entrants coupled with the recession in the
industry resulted in companies either reporting losses or a fall
in profits.
India is one of the very few countries manufacturing three-
wheelers in the world. It is the world's largest manufacturer
and seller of three-wheelers . Bajaj Auto commands a
monopoly in the domestic market with a market share of
above 80%, the rest is shared by Bajaj Tempo, Greaves Ltd
and Scooters India.
The total number of registered two-wheelers and three-
wheelers on road in India, as on March 31, 1998 was 27.9mn
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and 1.7mn respectively. The two wheeler population has
almost doubled in 1996 from a base of 12.6mn in 1990.
he composition of the two-wheeler industry has
witnessed sea changes in the post-reform period. In
1991, the share of scooters was about 50 per cent of the total
2-wheeler demand in the Indian market. Motorcycle and moped
had been experiencing almost equal level of shares in the total
number of two-wheelers. In 2003-04, the share of motorcycles
increased to 78 per cent of the total two-wheelers while the
shares of scooters and mopeds declined to the level of 16 and
6 per cent respectively. A clear picture of the motorcycle
segment's gaining importance during this period is exhibited
by the Figures 1, which give the annual growth during the
period 1993-94 through 2003-04.
T
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Market Research of BajajMarket Research of Bajaj
he Indian two-wheeler industry has undergone a
significant change over the past 10 years with the
preference changing from scooters and mopeds to motorcycles.
The scooters segment was the largest till FY1998, accounting
for around 42% of the two-wheeler sales (motorcycles and
mopeds accounted for 37% and 21 % of the market
respectively, that year). However, the motorcycles segment
that had witnessed high growth (since FY1994) became larger
than the scooter segment in terms of market share for the first
time in FY1999. Between FY1996 and 9MFY2005, the
motorcycles segment more than doubled its share of the two-
wheeler industry to 79% even as the market shares of scooters
and mopeds stood lower at 16% and 5%, respectively.
T
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Market Research of BajajMarket Research of Bajaj
s the following graph indicates, the Indian two-wheeler
industry is highly concentrated, with three players-Hero
Honda Motors Ltd (HHML), Bajaj Auto Ltd (Bajaj Auto) and
TVS Motor Company Ltd (TVS) - accounting for over 80% of
the industry sales as in 9MFY2005. The other key players in
the two-wheeler industry are Kinetic Motor Company Ltd
(KMCL), Kinetic Engineering Ltd (KEL), LML Ltd (LML),
Yamaha Motors India Ltd (Yamaha), Majestic Auto Ltd
(Majestic Auto), Royal Enfield Ltd (REL) and Honda
Motorcycle & Scooter India (P) Ltd (HMSI).
A
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Although the three players have dominated the market for a
relative long period of time, their individual market shares
have undergone a major change. Bajaj Auto was the
undisputed market leader till FY2000, accounting for 32% of
the two-wheeler industry volumes in the country that year.
Bajaj Auto dominance arose from its complete hold over the
scooter market. However, as the demand started shifting
towards motorcycles, the company witnessed a gradual erosion
of its market share. HHML, which had concentrated on the
motorcycle segment, was the main beneficiary, and almost
doubled its market share from 20% in FY2000 to 40% in
9MFY2005 to emerge as the market leader. TVS, on the other
hand, witnessed an overall decline in market share from 22%
in FY2000 to 18% in 9MFY2005. The share of TVS in industry
sales fluctuated on a year on year basis till FY2003 as it
changed its product mix but has declined since then
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Market Research of BajajMarket Research of Bajaj
he Bajaj Group came into existence in 1926 , during the
turmoil and the heady euphoria of India’s freedom
struggle. Jamnalal Bajaj, founder of the group , was a close
confidant and disciple of Mahatma Gandhi, and was deeply
involved in the effort for freedom. The integrity, dedication,
resourcefulness and determination to succeed which are
characteristic of the company today, are often traced back to
its birth during those long days of relentless devotion to a
common cause.
T
Kamalnayan Bajaj , the eldest son of Jamnalal Bajaj , at the
age of 27, he took over the reins of business in 1942 . Putting
the Nation before business, he devoted himself to the latter
only after India achieved independence in 1947. and then after
he was able to give his full attention to the business.
Kamalnayan Bajaj not only consolidated the group, but also
diversified into various manufacturing activities, elevating the
group to the status it enjoys till this day.
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Market Research of BajajMarket Research of Bajaj
At present Chairman and Managing Director of the group,
is Rahul Bajaj, took charge of the business since 1965 and is
recognized as one of the most outstanding business leaders in
India. As dynamic and ambitious as his illustrious
predecessors, he has been recognized for his achievement at
various national and international forums.
Baja is currently India’s Largest Two and Three Wheeler
manufacturer and one of the biggest in the world. Under
Rahul Bajaj’s leadership, the turnover of the Bajaj Auto the
flagship company has gone up from Rs.72 million to Rs.46.16
billion (USD 936 million), its product portfolio has expanded
from one to and the brand has found a global market. He is one
of India’s most distinguished business leaders and
internationally respected for his business acumen and
entrepreneurial spirit.
.
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Market Research of BajajMarket Research of Bajaj
ajaj Auto is the flagship of the Bajaj group of
companies. The group comprises of 27 companies and
was founded in the year 1926. The companies in the group are:
B
Bajaj Auto Ltd. Mukand International Ltd.
Mukand Ltd. Mukand Engineers Ltd.
Bajaj Electricals Ltd. Mukand Global Finance Ltd.
Bajaj Hindustan Ltd. Bachhraj Factories Pvt. Ltd.
Maharashtra Scooters Ltd. Bajaj Consumer Care Ltd.
Bajaj Auto Finance Ltd. Bajaj Auto Holdings Ltd.
Hercules Hoists Ltd. Jamnalal Sons Pvt. Ltd.
Bajaj Sevashram Pvt Ltd. Bachhraj & Company Pvt. Ltd.
Hind Lamps Ltd. Jeevan Ltd.
Bajaj Ventures Ltd. The Hindustan Housing Co Ltd.
Bajaj International Pvt Ltd. Baroda Industries Pvt Ltd.
Hind Musafir Agency Pvt Ltd. Stainless India Ltd.
Bajaj Allianz General Insurance Company Ltd.
Bombay Forgings Ltd.
Bajaj Allianz Life Insurance Company Ltd.
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Rajiv Bajaj
Market Research of BajajMarket Research of Bajaj
Rahul Bajaj Chairman
Madhur Bajaj Vice Chairman
Rajiv Bajaj Vice President
Sanjiv Bajaj Executive Director
Klaus Biskup President (South East
Asia)
Ranjit Gupta Vice President
(Insurance)
C P Tripathi Vice President (Operations)
N H Hingorani Vice President (Materials)
Kevin D'sa Vice President (Finance)
Pradeep Shrivastava Vice President (Engineering)
S Sridhar Vice President (Mktg & Sales)
V S Raghavan Vice President(Corp.
Finance)
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Rahul Bajaj
Market Research of BajajMarket Research of Bajaj
S Ravikumar Vice President (Busi.
Dev)
K Srinivas Vice President (HR)
Abraham Joseph General Manager (R& D)
ajaj has a main plant at Pune. Company produce all bike
from its main plant by assembling the parts which is
purchased from different source and manufactured. Bajaj
Auto's have a three plants at Akurdi, Waluj and Chakan in
Maharashtra, western India.
B
Plant Location:
The Bajaj auto’s Three plant located at
1. Mumbai - Pune Road, Akurdi, Pune 411 035
2. Bajaj Nagar, Waluj, Aurangabad 431 136
3. MIDC, Plot No A1, Mahalunge Village, Chakan 410 501
Dist. Pune
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Company utilize this three plant as per its requirement.
Generally company produces a Different Product/Bike from
different plant
1. Akurdi :
Geared scooters, ungeared scooters and Bajaj
Discover
2. Waluj :
Bajaj CT100, Bajaj Wind 125 and three wheelers
3. Chakan :
Bajaj motorcycles - Pulsar and Discover
Company produced 2,194,799 vehicles in 2004-05.
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ajaj Auto has a technical tie-up with Kawasaki Heavy
Industries of Japan to produce a range of the latest,
state-of-art two-wheelers in India. Since the tie-up in 1986 ,
Bajaj Auto has launched KB100, KB RTZ, KB125, 4S, 4S
Champion, Boxer, Caliber, Caliber115, Wind125 and India's
first real cruiser bike, the Kawasaki Bajaj Eliminator .
B
A Fortune 500 company with a turnover of USD 10 billion
(Rs. 45,840 crore), Kawasaki Heavy Industries has crafted
new technologies for over a hundred years. These technologies
have redefined space systems, aircrafts, jet engines, ships,
locomotive, energy plants, construction machinery,
automation systems , apart from a range of high quality, high
reliability two-wheelers.
Kawasaki has given the world its legendary series of 600-
1200cc Ninja and 1600 Vulcan bikes . Straight from Kawasaki
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design boards, the Kawasaki Bajaj Eliminator redefines the
pleasure of "biking" in looks as well as performance
Bajaj Have technology Tie-up with Kawasaki from
1988 to 2003.
2006
15 Apri l Bajaj Platina launched
2005
December Bajaj Discover launched (New)
June Bajaj Avenger launched
February Bajaj Wave launched
2004
Sept/Oct Bajaj Discover DTS-i launched
August New Bajaj Chetak 4 stroke with Wonder Gear launched
May Bajaj CT100 Launched
JanuaryBajaj unvei ls new brand identity , dons new symbol, logo and brand line
2003
October Pulsar DTS-i is launched.
October 1,07,115 Motorcycles sold in a month.
July Bajaj Wind 125 ,The World Bike, is launched in India.
February Bajaj Auto launched i ts Caliber115 "Hoodibabaa!" in the executive motorcycle segment.
2001
November Bajaj Auto launches i ts latest offering in the premium bike segment ‘Pulsar’ .
January The Eliminator is launched.
2000
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The Bajaj Saffire is introduced.
1999
Caliber motorcycle notches up 1,00,000 sales in record t ime of 12 months.
1998
June 7th Kawasaki Bajaj Caliber rol ls out of Waluj.
July 25th Legend, India’s f irst four-stroke scooter rol ls out of Akurdi.
October Spirit launched.
1997
The Kawasaki Bajaj Boxer and the RE diesel Auto rickshaw are introduced.
1995
November 29Agreements signed with Kubota of Japan for the development of diesel engines for three-wheelers and with Tokyo R&D for ungeared Scooter and moped development.
The Bajaj Super Excel is introduced while Bajaj celebrates i ts ten mil l ionth vehicle.
One mill ion vehicles were produced and sold in this financial year .
1994
The Bajaj Classic is introduced.
1991
The Kawasaki Bajaj 4S Champion is introduced.
1990
The Bajaj Sunny is introduced.
1986
The Bajaj M-80 and the Kawasaki Bajaj KB100 motorcycles are introduced.
5,00,000 vehicles produced & sold in a f inancial year.
1984
January 19 Foundation stone laid for the new Plant at Waluj, Aurangabad.
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1981
The Bajaj M-50 is introduced.
1977
The Rear Engine Auto rickshaw is introduced.
Bajaj Auto achieves production and sales of 1,00,000 vehicles in a single f inancial year.
1976
The Bajaj Super is introduced.
1975
BAL & Maharashtra Scooters Ltd. joint venture.
1972
The Bajaj Chetak is introduced.
1971
The three-wheeler goods carr ier is introduced.
1960
Bajaj Auto becomes a public l imited company. Bhoomi Poojan of Akurdi Plant.
1959
Bajaj Auto obtains l icence from the Government of India to manufacture two- and three-wheelers.
1948
Sales in India commence by import ing two- and three-wheelers.
1945
November 29Bajaj Auto comes into existence as M/s Bachraj Trading Corporation Private Limited
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AVENGER DTS-I
Technical specification
Engine : Five Speed, 4 Strock
180 CC
Starting Sys : Kick start
(Elec. Start)
Tank : 14 Litter
Power : 16.5 BHP @8000rpm
ELIMINATOR
Technical specification
Engine : Five Speed, 7 Port
Torque
Starting Sys : Kick start
(Elec. Start)
Max Speed : 110 kmph (solo)
Power : 15.2 BHP @8500rpm
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DISCOVER DTS-I
Technical specification
Engine : Five Speed, 4 stroke,
111.63 cc
Starting Sys : Kick start
(Elec. Start)
Power : 7500rpm
Avg : 101 Km/L
Fuel Tank Capacity:
10 Liters(2.3 Liters of
Reserve
Suspension: (SNS) Spring in
Spring with hydraulic shock
absorbers
Weight : 117 Kg.
Breaks : Drum 130 mm diameter.
PULSAR DTS-I
Technical specification
Engine : Five Speed, 4 stroke,
150 cc / 178.60 cc
Starting Sys : Kick start
(Elec. Start)
Power : 8000rpm (15 BHP)
Avg : 55 Km/L
Fuel Tank Capacity:
18 Liters(2.3 Liters of
Reserve
Suspension: Triple rate spring,
Nitro Shock Observers
Weight : 137 Kg.
Breaks : Drum 135 mm diameter
Silencer : Exhaus TEC
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PLATINA
Technical specification
Engine : Five Speed, 4 stroke,
99.27 cc, S.I. Engine
Starting Sys : Kick start
Power : 7500rpm
Avg : 108 Km/L
Fuel Tank Capacity:
13 Liters(2.3 Litres of
Reserve
Suspension: SNS with hydraulic
shock absorbers
Weight : 113 Kg.
Breaks : Drum 130 mm diameter.
WIND - 125
Technical specification
Engine : Five Speed, 4 stroke,
124.6 cc (Air Cooled
Starting Sys : Kick start
Power : 10.8 BHP
Avg : 65 KM/L
Fuel Tank Capacity:
12.5 Liters(2.3 Liters of
Reserve
Weight : 121 Kg.
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CT – 100
Technical specification
Engine : Five Speed, 4 stroke,
99.27 cc, S.I. Engine
Starting Sys : Kick start
Power : 7500rpm
Avg : 109 Km/L
Fuel Tank Capacity:
10.5 Liters(2.3 Litres of
Reserve
Suspension: Spring in Spring
Weight : 109 Kg.
BOXER
Technical specification
Engine : Five Speed, 4 stroke,
99.35 CC
Starting Sys : Kick start
Power : 7.2 BHP
Avg : 102 KM/L
Weight : 109 Kg.
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CHETAK
Technical specification
Engine : Four gear, 4 stroke,
145.45 cc
Starting Sys : Kick start
Avg : 65 Km/L
WAVE DTS-I
Technical specification
Engine : Single Cylinder, 4 stroke
109.7 CC
Power : 8 BHP @ 7000 Rpm
Fuel Tank : 5 Litres
Weight : 110 Kg.
Suspension: Spring Single Shock
Absorbed & coaxial
spring
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Brand Ambassador:
The Bajaj Auto uses a different Brand Ambassador for each
bike for making a advertisement of its bike. The Bajaj auto
some time uses a Favorite Actor and New model as a Brand
Ambassador .
Mostly Bajaj Auto uses New Model as a Brand Ambassador.
Just one time company uses a Jacky Chain & Hero of Harry
Potter as a Brand Ambassador for a Bajaj Discover DTS-I .
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Punch line:
“Bajaj” has a unique Slogan and Logo , When Rahul Bajaj is
a Managing Director at that time Bajaj’s Slogan is:
Old Slogan : Value for Money for Years.
But after December 2003 , Rajiv Bajaj is a Vice Precedence
and Managing director , He give a New Slogan And Logo to
the company is.
Slogan : INSPIRING CONFIDENCE
Logo : Flying B
The “Bajaj” has a different punch line for each bike . The
following some are the punch line are.
Avenger: Feel Like God
Discover: Discover the Jaadoo.
Pulsar: Definitely Male
Platina: Jhalak Dikhlaja
CT-100: Bike Nahi, Jackpot
Wave: Make way for Happiness
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The Bajaj Auto Has Mainly Three Policy to provide better
satisfaction to his customer
1. Environmental Policy
2. Quality Policy
3. TPM Policy (Total Productivity Maintenance)
1. Environmental Policy:
(Towards creating and preserving a cleaner environment)
Bajaj Auto Ltd., manufacturer of two and three wheeler
vehicles is committed to prevention of pollution.
Towards this, Bajaj shall strive to:
• Create a proactive environment management system
that addresses all environmentally significant aspects
related to products and processes.
• Minimize the generation of waste and conserve
resources Through better technology and practices, and
Promote environmental awareness amongst employees
and motivate them to fulfill this commitments.
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2. Quality Policy:
Bajaj Auto believe in providing the best return value of
money to customer through better product and service.
The Bajaj Auto Provide quality, safety and service as
Productivity.
Quality shall be built into every aspect of work life and
business operations. Quality improvements and customer
satisfaction shall be the responsibility of every employee
3. TPM Policy:
Bajaj Auto adopt Total Productivity Maintenance as a
means of creating a safe and participative work
environment in which all employees target the
elimination of losses in order to continuously enhance
the capacity, flexibility, reliability and capability of its
processes, leading to higher employee morale and greater
organizational profitability.
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ajaj Auto Achieve several national, international
awards form different media, Government, and from
national safety council.
BBajaj Auto Receives Award from, India Trade Promotion
Organisation, ICICI Bank OVERDRIVE Awards, CNBC
AUTOCAR Awards, BBC World Wheels Award and also from
National Safety Council etc.
Here there are Three type of award that Baja Achieve in
different year:
Product Award Year
Bajaj Discover DTS-i - Bike of the Year and Design of the
Year 2005
2005
DTS-i Technology - Auto Tech of the Year 2004 2004
Bajaj Pulsar DTS-i Bike of the Year 2004 2004
Wind 125 Two Wheeler of the Year 2004 2004
Bajaj Pulsar 150 DTS-i BBC World Wheels Award for Best
Two Wheeler between Rs 45,000 to Rs 55,000
2003
Bajaj Boxer AT KTEC BBC World Wheels Award for Best
Two Wheeler under Rs 30,000
2003
Bajaj Eliminator - Most exciting bike of the year 2002
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Export Award Year
All India Trophy for Highest Exporter 19979-98
Focus LAC Award for Outstanding Performance 1998-99
All India Trophy for Highest Exporter 1997-98
Regional Top Exporter - Large Scale Manufacturer 1995-96
All India Special Shield - Consumer Durables 1994-95
Export Promotion 1976
Golden Jubilee Export Year Award 1976
Safety Award Year
Meritorious Performance in Industrial Safety
for three consecutive years
2001
Achieving Lowest Average Frequency Rate 2000-01
Achieving Longest Accident-free Period under Heavy
Engineering Industries Group
1998-99
Longest Accident-free Period 1992
Best Safety Performance 1989
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oday, competition is not only rife but also growing more
intense every year. Competitors are, the companies that
satisfy the same customer need. It is a simple task for a
company to identify its competitors, once a company identifies
its primary competitors, it must ascertain their strategies,
objectives, strengths and weaknesses and reaction pattern.
Whether competitors can carry out their strategies and reach
their goal depends on their resources and capabilities.
Companies’ closest competitors are those seeking to satisfy
the same customers and need and making similar offer. A
company should also pay attention to latent competitors who
may offer new or other ways to satisfy the same needs.
Manager needs to conduct a customer value analysis to reveal
the company’s strengths and weaknesses relative to
competitors.
T
Bajaj’s competitors are:
Hero Honda
Honda
LML
Kinetic
TVS
Yamaha
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Recruitment Policy:
Bajaj Auto give equal opportunity to employee. Selection
is based strictly on individual merit.
A large number of recruits are fresh engineers and
MBAs. Natural attrition is usually taken care of by
promotions and horizontal movements within the
organisation to provide career opportunities for its
employees
Recruitment:
Engineers: Bajaj Auto recruit Engineering Graduates
from reputed institutes from all over India. Bajaj Auto
enjoys an excellent reputation with all National Institutes
of Technology (NITs) and is among the preferred
employers for on-campus recruitment. The selection
process comprises a written test in technical, analytical
and logical reasoning, group discussion and personal
interview.
Management Graduates: Bajaj Auto recruit
management graduates from reputed management
institutes all over India. The selection procedure
comprises a written test in analytical and logical
reasoning, group discussion and personal interview.
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hen a particular company is interested in selling its
goods in the international market it is said to
undertake exports. For a company to increase the size of it s
market it has to first know the likes, dislikes, wants etc of the
customers staying in other countries.
W
The company appoint several person that handle export
division of company. The company appoint different person as
per geographical position.
o Middle East, Africa and Europe
o North and Latin America
o South East Asia
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The Bajaj Auto Has a wide Network of export. In countries
where Bajaj perceive a good market potential, the company
seek a tie up with one of the major industrial establishments,
which would be in a position to invest in the project and which
would also entail manufacturing activities apart from
marketing, distribution and after sales services through a well-
established nation-wide network
Distribution network covers 50 countries
Dominant presence in Sri Lanka, Mexico, Bangladesh,
Columbia, Guatemala, Peru, Egypt, Iran and Indonesia
Largest exporter of three-wheelers; over 75,297 units
exported in 2005-06
250,204 units exported in 2005-06
27 per cent growth in total exports over 2005-06
Growth in Export:
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Bajaj Auto continued to be India’s largest exporter of two
and three wheelers. During 2005-06 , it exported 250,204 two
and three-wheelers—which represented a growth of 27 per
cent over 2004-05 .
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Highlights of the Year 2005-06
Motorcycles sales – 1.91 million – 32% Growth
2 & 3-Wheeler sales – 2.28 Million
25% Growth.
Turnover Rs. 81.06 billion: 28% Growth
compared to last year.
Profit before tax Rs. 15.81 Billion 45% Growth
compared to last year.
Net profit Rs. 11.23 billion – 47% Growth
compared to last year.
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A. During the year a cruiser bike Bajaj Avenger DTS-i and
Bajaj Discover 110cc were launched. Bajaj CT 100 was
upgraded with ExhausTEC and SNSsuspension while
the Pulsar 180 was upgraded in terms of looks.
B. ‘SEGMENT LEADER’ in the performance segment.
Bajaj Pulsar twins crossed cumulative landmark sale of
‘ONE MILLION’ .
C. ‘SEGMENT LEADER’ in the new 125cc category of the
value segment. The Bajaj Discover DTS-i sold over
330,000 vehicles during the year. In the value segment
the new Bajaj Discover 110cc that was launched in
December 2005 sold over 113,000 vehicles . To combat
the intense competition in the value segment and to set
new style benchmarks, a new bike the ‘BAJAJ
PLATINA’ was launched in April 2006 .
D. ‘SEGMENT LEADER’ in the price segment. Bajaj CT
100 sold over ‘ONE MILLION’ vehicles in the current
year.
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A. Motorcycle sales continue to outgrow the industry –
32% growth v/s industry growth of 19%.
B. Market share in Motorcycles improved from 28% in
2004- 05 to 31% in 2005-06.
C. 3-Wheeler sales for the year grew by 14%.
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A. Bajaj Auto continues to be the ‘NUMBER ONE’ exporter
of 2&3-wheelers.
B. Over 100,000, 2&3-wheelers sold in Sri Lanka. Market
leader in Central America accounting for over 50% of
motorcycles sold.
C. Joint Venture Company with majority equity holding to
be set-up in Indonesia in 2006.
D. Sales of Bajaj motorcycles in Iran expected to commence
from July 2006.
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Product For May 2006
Motorcycles 196,120
Geared Scooters 618
Ungeared Scooters 1,307
Total 2 wheelers 198,045
Three Wheelers 24,029
Grand Total 222,074
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ajaj Auto has a wide network in the country. Bajaj Auto
have a more that one Show room in each city. And
dealers provide a vehicle to the customer as per its demand.
The company provide scheme to the dealers and dealers are
very much active to attract customers by providing more and
more scheme and benefits to the customers.
B
The “Bajaj Auto” has a network of 498 dealers and over
1,500 authorized service centers and 162 exclusive three-
wheeler dealers spread across the country . Around 1,400
rural outlets have been created in towns with population of
25,000 and below. The current dealer network is servicing
these outlets.
Bajaj Auto is in the process of setting up a chain of retail
stores across the country exclusively for high-end,
performance bikes. These stores are called
" Bajaj Probiking". One such store has been opened in Pune.
As we conduct Market Analysis of Rajkot City , we just
provide dealers information of Rajkot city that are.
Name: Automotive Mfrs. Pvt Ltd
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Address: GONDAL ROADPin-360002
Phone No: (0281)2237808, 2231622-24
Mobile No: 9824006841
Contact Person: PRADIP R.KAMDAR,C.N.ANJARIA,BR.MGR .
E-Mail: rjk@rjk.automotiveml.com
Fax: 2232933
Name: RAJARSHI BAJAJ
Address: GONDAL ROAD,NEAR MALAVIYA COLLEGE
Phone No: (0281)2374496,2375730,2375731
Mobile No: 9826202235
Contact Person: MEHUL KOTHARI,VIPUL KOTHARI
E-Mail: rajarshiau@sancharnet.in
Fax: 2372933
Name Suman Bajaj
Address S.J. Palace Near Gopalnagar,Dhebarbhai RoadPin-360002
Phone Nos (0281)2366060
Mobile Nos 9824111409
Contact Person MR. SURESH AJMERA
E-Mail sureshajmera@sancharnet.in
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he name “Automotive Mfrs Pvt Ltd” comes from south
part of the India. One south Indian group named
“Ashok” has choose the name “Automotive Manufactures
Pvt Ltd” into the 1960 .
T
Earlier it was started into the Gujarat, Maharashtra and
Andhra Pradesh for its Service & Parts .
Automotive deals with two major companies like Bajaj Auto
and Ashok Layland . Baja Auto deals with two wheeler &
Three wheeler sector and Ashok Layland deals with Heavy
Vehicles.
Automotive Mfrs Pvt Ltd at Rajkot was also established in
1960 at the time of Automotive started in different states of
India. It was the First Show room of Bajaj in Saurashtra.
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rganization structure is the pattern of relation ship
among various components or parts of the organization.
Since various persons hold the position, the organization
structure is the relationship among people of organization.
Organization of Automotive Mfrs Pvt Ltd is simple to
understand and can be studied looking at the chart shown
below.
O
In Automotive Mfrs Pvt Ltd there is a total 65 Persons
Staff and the Showroom and Service station time is
from 9 Am to 8 Pm.
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EXICUTIVE DIRECTOR (P.R. KAMDAR)
BRANCH MANAGER (V.K.MAJETHIA)
SALES MGR (K. ANJARIA)
WORK SHOP MGR (T. NATHVANI)
SPM (H. PANDIA)
ADMIN HEAD
(D.M.PARMAR)
SR. SALES TEAM
Market Research of BajajMarket Research of Bajaj
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SECURITY
OIL SHOP ENGINE ROOM
PAINT ROOM
PARKING
WAITING
JOB CARD
STOCKDELIEVERY CELL
S T O C K
S H O W R O O M & O F F I C E S
GATE
Market Research of BajajMarket Research of Bajaj
ll Show room has its separate service center, Here
“Automotive Mfrs.” Also have a latest service center
with all semi-automatic instruments. Company maintain a
unique and regular checking of each and every bike to increase
a satisfaction level of the customers.
A
Automotive Mfrs strictly watch and try to lesser the time of a
customer while they give bike in to service. Mostly Customer
in “Automotive Mfrs” when come to give his bikes in service,
the service procedure of Automotive is very less and smallest
so that customer will free within a 5 Minutes in Automotive .
Gate Entry
Receive by Service Advisor
Job Card Entry (Opening)
Estimation of Exp .
This Procedure will take just only 5 Minute then after Service
of the Bike is done.
Service Procedure:
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WASHING THE BIKE
IF OK
Market Research of BajajMarket Research of Bajaj
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CHECKING
CHECKING
MECHANICS / ENGINEER (BIKE WISE)
SPARPART REQUICISION (IF REQUIRED)
SPAREPART DEPART.
FITTING OF SPARPARTS & COMPLETE FORTHER
PROCESS
TESTING ON ROAD
SUPERVISOR
DELIVERE TO THE CUSTOMER
IF NOT OK
Market Research of BajajMarket Research of Bajaj
utomotive Mfrs Pvt Ltd Achieve several awards form
the Bajaj for their best performance in different
activity like Highest Sales etc.
A“Automotive Mfrs” get several awards for their
“Highest Sales”. some of are listed below:
Awards Year
Highest Sales of Bajaj M-80. 1987
Highest Sales of Bajaj Sunny Moped 1988
Highest Sales of Bajaj 4S Champion in Single Day in all
over India ( 125 Bikes In one Day)
1988
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Selling Scheme :Selling scheme is a Dealers Scheme that is useful to attract
the customer towards the showroom to purchase new bike.
This all selling scheme provided to the customer is
within Rs.2000 . Such Selling Scheme are:
RTO Free
Insurance Free
Petrol Free Up to some K.M or some Rupees.
Reference Sales
DSS (Door Sales Service)
Exchange (It is a Major tool of Scheme/Conversion)
Selling of Show Room :The Every showrooms goal is to increase the sales. The
“Automotive Mfrs” has a great sales of bike through
providing different scheme, facility and services to the
customer. The Following figures are approximate:
Daily 12 vehicles
Monthly 300 Vehicles
Yearly 3600 Vehicles.
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he world market is derived from the Latin work
“MER – CATUS” which means to trade the American
marketing association defines a market as an aggregate
demand potential of buyer and sellers for a product or service.
Thus, a market is a group of buyers and sellers interested in no
agitating the terms of purchase and sale of goods and services.
T
Marketing management is defined as “ the analysis planning,
implementation and control of program design to bring about
desired exchanges with target markets for the purpose of
achieving organizational objectives.”
Many critical changes have occurred in consumer and business
market over the past decades. Now it has become necessary on
the part of management of companies to perform marketing
function in the company. “ Marketing is a social and
managerial process by which individual and groups product
value with other.” From this definition we can say that
marketing includes activities such as planning of production of
goods and services, producing and transporting goods from
producer to consumer and meeting their needs. Now marketing
management is concerned with the activities of marketing. In
short, marketing management concerned with analyzing of
consumer need, preference, and then product planning and
control process to satisfy consumer’s need and preferences
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arketers use numerous tools to elicit desired responses
from their target market. These tools constitute
Marketing Mix.
MMarketing Mix is the set of marketing tools that a firm uses
to pursue marketing objective in target market.
McCarthy classified these tools into four broad groups that he
called the 4 P’s of Marketing . The four P’s represents the
seller’s view of marketing tools available for influencing
buyers. From buyers’ point of view, each marketing tool is
designed to deliver a customer benefit. Robert Lauterborn
suggested that the sellers’ four P’s correspond to the
customers’ 4 C’s.
Four P’s Four C’s
Product Customer solution
Price Customer cost
Place Convenience
Promotion Communication
But now a day’s not only there is a four P’s of marketing but
there is total 8 P’s of marketing other four are as follows:
Four P’s
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Positioning
Packing
Product portfolio mgt.
Pace
But Booms and Bitner suggested three additional P’s for
service Marketing.
Three P’s
People – Internal customer
Physical evidence
Process
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romotion is fourth element of the marketing mix.
Basically promotion is an attempt to influence. More
specially, promotion is the element in an organization’s
marketing mix that serves to inform, persuade and remind the
market of a product and or the organization selling it, hopes of
influencing the receipts feeling, beliefs or behaviors. Here we
are going to discuss about the “Automotive Mfrs. Pvt Ltd”.
P
Promotion also Defined as : “ Marketing promotion is the
coordinated, self initiated effort to establish channels of
information & persuasion, to facilitate or fasten the sale of
goods and services and acceptance of ideas or point of view.”
SIX W’s OF PROMOTION
The six main constituents of promotion of the pillars on which
the promotion strategy rests are :
1. Whom to promote?
2. Why to promote?
3. What to promote?
4. When to promote?
5. Which way to promote?
6. Where to promote?
Promotion Tools
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Advertising
Personal selling
Sales promotion
publicity and public relations
Promotion Tools Used By
Company:
Various Advertising Medias that are used by
Automotive Mfrs.
1. Press Advertisement:
product specific focused In various magazines and
news papers e.g. the Rajkot branch advertises in
newspapers like Gujarat Samachar, Divya Bhaskar,
and other local newspaper, and evening news paper
2. Hoardings
3. Glow signs
4. At the place of activities: loan mela’s, exhibitions
5. Hand – Leaflets
6. Pamphlet distribution on Road
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Generally there is a Two Division of Advertisement
1. Regional Advertisement
Ahmedabad
Rajkot etc.
2. Corporate Advertisement
Covers All over India
If Bajaj Company wants to give advertisement of its
company or it’s brand then the advertisement is focused to
all over India and given on Television, Radio, National and
international Magazine & News Paper that is called
Corporate Advertisement .
But if company wants to just advertise in only
Gujarat State then it is called Regional Advertisement
that is published from Ahmedabad office in a news paper
like Business Standard, Times of India and in State
Magazine.
But if the Dealer wants to focus only Rajkot
city then the Advertisement is given by any local dealers in
a local newspaper.
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he Main Heart of any company is its marketing activity,
through marketing company give awareness to the
market and can attract customer to purchase their product.
TIn “Automotive Mfrs Pvt Ltd” the Manager prepare Monthly
Planning at the beginning of month for selling of vehicle. And
manager gives the target to its sales team, and all the member
of sales team try to achieve given target.
The company daily updates the chart of the selling of each
member of sales team. And at the end of month they compare
with the Monthly Planning and evaluate the performance of its
sales team.
This process is continuing through out year and at the end of
year company make analysis for finding the performance of
the staff and selling of the dealers.
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n past time, there was no importance of personnel
management In Indian industries. But at present, however
personnel management is treated as an important and decisive
function of management.
I
Management means getting things and workman through other
people. We can term personnel management in following
words.
Personnel management is that part of management progress
which is primarily concerned with the human constitution of
an organization. It is rightly said, “ manage you men, men will
manage your all work.” A man is the heart of the unit and
make organization living.
The department has to obtain and maintain the efficient
workers to achieve profitability of the firm and get man for
right job, at right time and right place. Lawrence A. apply
therefore wrote, “Management is the development of people
and not the direction of things.”
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ersonnel Management has gained and important study
in modern industrial organization. The existence of
personnel department or a personnel manager is a must. The
organization structure of the personnel department in any
organization differs according to the need and size of
enterprise
P
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anpower planning ( MPP ) and “ Human resource
planning ” ( HRP ) are used synonymously. In the old
times the manpower planning was widely used term but the
emphasis now is on human resource planning, which is more
broad based term. Human resources or manpower planning is
“the process by which a management determines how an
organization should move from its current man power position
to its desired position.”
M
Human resources planning are “ A process of forecasting,
developing and controlling human resources in an enterprise.
This process help the enterprise to ensure that it has the right
number of people and the right kind of people, at the right
place, at the right time performing tasks for which they are
most effective.”
HR Management is the process by which an organization can
ensure that it has the right number and right type of people at
right place, at the right time. Capable of effectively and
efficiently finishing the tasks, which can assist organization to
attain its overall objectives. Human resource planning, the
converts of workers needed to achieve such objectives. If there
is no clear cut planning, estimation of human resource need of
the organization is reduced merely to guesswork.
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ecruitment is the process of searching for prospective
employees and stimulating them to apply for jobs in the
organization.”
RBefore an organization activity being recruiting applicants, it
should consider the most likely sources of the type of
employee it needs. Some companies try to develop new
sources. While most only try to tackle the existing source they
have. These sources accordingly may be termed as internal and
external.
The “Automotive Mfrs Pvt Ltd” currently has a 65 Personas
staff . And if it requires more staff then company looks first to
its internal source and if a qualified person is found than he
will be requited on Company Payroll
If suitable person for a particular job is not found from
Internal source then company will try to get a employee from
External Sources .
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There is a Four Types of Employee Require to the
“Automotive Mfrs Pvt Ltd” for their Showroom and service
station.
1. Management Person
2. Sales & Trainee Person
3. Engineer
4. Worker etc.
Recruitment Sources:
For Recruitment of the employ company uses different sources
Like:
1. Company contact Consultancy service for recruit
Management Level Person .
2. Company give advertisement in newspaper for recruit
Engineer, Sales & Trainee Person .
3. Some time “Automotive” recruit person from
Industry or Other Show Room by giving more
attractive salary.
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fter recruitment, selection procedure is made selection
is the process of selecting the right person for a right
job at right time from recruited persons. The process for
selection is first, the application of the candidate are sent to
the concerned department which contains name, age, birth
date, education, address, family information etc. and then for
selection. There is a candidate interview is taken. They will be
either selected or rejected then, training is provided to them.
A
Selection Process at Automotive Mfrs Pvt Ltd :
1. INTERVIEW : -
After collecting application from applicant,
analysis is being started because of suitable
candidates are found by the reservation of the
application then they called for interview.
2. REFERENCE CHECKING : -
In application form, candidate is required to give
name and address of two references.
3. FINAL SELECTION : -
The candidate which is more suitable and meeting
with the recruitment for the post vacant that
candidate is finally selected.
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Training :
After the employee has been selected, placed and induced, he
must next be trained. Training is the organized procedure by
which people acquire knowledge and skill for a definite
purpose. It is the act of increasing the knowledge and skill of a
workers for doing a certain job no business has choice of
whether to train or not, but the only choice is the method of
training at present training of worker is necessary because
many jobs have assured a highly technological character and
under automation. We require highly skilled operations.
“Training is an art of increasing the skill of a worker for doing
work more effectively.”
In “Automotive” the training is given to newly recruited
person in Bajaj Auto in different cities Service station. The
company gives training as per their job at different city like:
PUNE: Technical Training
AHMEDABAD: Marketing Training.
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Training Period:
In “Automotive Mfrs Pvt Ltd” under Bajaj Auto, the
Training Period is limited as per the requirement of job or a
person. Generally Training Period is:
Basic Training - 3 Days
Expert Training - 6 Days
The training is helpful for increase productivity, improve
quality, improve organization climate, improve health and
safety etc.
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t is evaluation or appraisal of relative worth to the
company of a msn’s services on his job.IOrganization is established to achieve certain objectives.
Achievement of goals and target depends upon to performance
of individual employees. Hence, it is a quite necessary to
understand as to what extent employees have been successful
at their jobs for achievement of their goals. Thus, performance
appraisal is an important part of personnel management.
Thus, performance appraisal is a very important part of
personnel management. Thus, "Automotive Mfrs Pvt Ltd" is
managing this department carefully and in effective manner.
Method of Performance Appraisal at Automotive :
1. Straight ranking method for sales of vehicle
2. Graphic rating scales
3. Group appraisal
In Automotive Mfrs Pvt. Ltd . It measure performance
appraisal by comparing the record like skill, ability,
discipline, attendance and regularity of the employees and
selling of vehicle. The concerned Sales Manager checks out
such performance.
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he human resource is so much important because it is
the asset of company has good staff of employees than it
can get the competitive edge. Employee will work hard only
when the employee are treated properly and taken care by the
management. The employee has the feeling, so organization
should consider their feeling and do well thing for them. If
organization try to do well thing for the employee they will
feel that organization care of them and they will work with
full enthuse. That is why the employee welfare program is
developed. Employee welfare means doing well for the
workers.
T
The following is the activities that are undertaken by the
“Automotive Mfrs Pvt Ltd” For the welfare of the
employees:
Safety and cleanliness of work place
Employee can get Incentive after 1 Year. After monitoring
his performance chart.
Provided Fund, E.S.I etc.
Providing Insurance to its Staff.
Provision for rest hours, mealtime and breaks.
Worker safety measurement like proper machinery
maintenance, proving safety equipment.
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Promotion:
“ Promotion involves a change from one job to another that is
better in term of status and responsibilities.”
Promotion is given to a person when the work of any employee
comes at satisfactory level at that time. The person has been
get higher job then the existing job with the increasing
responsibilities and more wages is to be given employees get
motivation when he is promoted for higher job.
The "Automotive Mfrs Pvt Ltd." is private limited firm so
that its given the promotion to their employees as per his
agreement and the performance of any employees if found to
be satisfied than and than. For this Promotion Company
Measure Performance of each and every employee with the
help of monthly sales chart and company regularly update
this chart and at the end of year Performance of employee is
analyse.
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Market Research of BajajMarket Research of Bajaj
Transfer:
Transfer is a “largest shift causing movement of individuals
from one position to another usually without involving any
marked change in duties, responsibilities and skills needed for
compensation.”
This transfer is process of employee’s adjustment with the
work time and place. A transfer is horizontal or lateral
management of an employee from one job selection
department, shift, plant or position to another at the same or
another place where his salary status and the responsibilities
are the same it generally done not involves a promotion,
demotion or change in the job status.
The “Automotive Mfrs Pvt Ltd” gives transfer to its
employee on the request . It means if any person who has a
some personal or any other problem and if he request for
transferring him to particular city’s service station then
company can give transfer him to other Bajaj Auto’s
showroom or service Center. This transfer facility can help in
improving the satisfaction level of its employee.
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Market Research of BajajMarket Research of Bajaj
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Market Research of BajajMarket Research of Bajaj
DATA COLLECTION:
While making an analysis, Primary data represents a true and
correct picture of subject to be studied as compared to the
secondary data , which is second hand & has become obsolete.
So to know about the current situation of the market and actual
facts, collection and analysis of primary data is of
significance. We have presented the “Research findings on
the basis of Primary Data” collected through a survey
conducted with the help of questionnaires of customers of
Rajkot City.
There are two researches which we conduct,
1. Service Satisfaction of Automotive Mfrs Pvt Ltd.
2. Customer Perception Compared to Hero Honda
Splendor.
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Market Research of BajajMarket Research of Bajaj
RESEARCH PURPOSE:
We have a different purpose for making market research for
Both project of Bajaj Auto. As we say we select Two Market
Research Project, we have a specific purpose for both project
which is as below.
In First project, Our Purpose for making a research is to
find the Customer Perception for purchasing a
Vehicle . Generally we take a perception for purchasing
Bajaj Vehicle . Some people believe and purchase only
Hero Honda Splendor and we want to know those
customers who purchase Splendor and why not purchase
Bajaj’s Vehicle .
In other project, we make market research for Service
Satisfaction of Bajaj’s Customer . The company give
this project to know the satisfaction level of customer
form Service which is provided by “Automotive Mfrs
Pvt Ltd” the Dealer of Bajaj Auto.
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Market Research of BajajMarket Research of Bajaj
SAMPLE SIZE:
We collect several sample for both Market Research.
Total 134 outlets were surveyed for both project.
82 outlets were surveyed for the project of
Service Satisfaction of customers from
“Automotive Mfrs” after purchasing Vehicle.
52 outlets were surveyed for the project of
Customer Perception for Purchasing Vehicle.
LIMITATION OF THE PROJECT:
The market survey was limited to area of Rajkot city.
Time constraint
In such cases respondents were not able to give all
information in such cases as much as possible information
was taken.
We can’t meet each and every user because of Human
Limitations and other problems so we select some sample.
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Market Research of BajajMarket Research of Bajaj
SCOPE OF STUDY:
1. To get Feedback from customer.
2. For Identification of Problem in service of Automotive
3. Customer Perception, that why they Purchasing Hero Honda
Splendor
4. Lacking things In Bajaj’s Vehicle that the users of Splendor
why not purchase Bajaj Auto’s Vehicle.
5. Company also wants the Suggestion for improvement from
users of Bajaj Vehicle.
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Market Research of BajajMarket Research of Bajaj
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Market Research of BajajMarket Research of Bajaj
We Collect Data of 82 Vehicles for Market Research of
Bajaj Dealer Service.
Q-1 From Where Customer Purchase Vehicle?
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Dealer No. of Vehicle
Automotive 46
Rajarshi 35
Other 1
46
35
1
0
10
20
30
40
50
Automotive Rajshri Other
No. of Vehicle
No. of Vehicle
Market Research of BajajMarket Research of Bajaj
Q-2 Where you service your vehicle?
No. of Vehicle
Automotive 49
Rajarshi 24
Other 9
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Automotive, 49, 60%
Rajshri, 24, 29%
Other, 9, 11%
Market Research of BajajMarket Research of Bajaj
Q-3 Time taken at service station to understand Vehicle
Problem is Appropriate?
Yes No Total
Automotive 42 7 49
Rajarshi 19 5 24
Other 7 2 9
Total 68 14 82
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42
7
19
5
72
Automotive Rajshri Other
No
Yes
Market Research of BajajMarket Research of Bajaj
Q-4 Have they Understand Service Problem Properly?
Yes No Total
Automotive 41 8 49
Rajarshi 20 4 24
Other 9 0 9
Total 70 12 82
- 9393 -
41
8
20
4
9
00
5
10
15
20
25
30
35
40
45
Automotive Rajshri Other
Yes
No
Market Research of BajajMarket Research of Bajaj
Q-5 Have Customer Get Expense Detail of Service in Advance?
Yes No Total
Automotive 36 13 49
Rajarshi 18 6 24
Other 5 4 9
Total 59 23 82
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36
13
18
6 5 4
0
5
10
15
20
25
30
35
40
Automotive Rajshri Other
Yes
No
Market Research of BajajMarket Research of Bajaj
Q-6 After Completion of Service have they give
Information about what they do in service?
Yes No Total
Automotive 39 10 49
Rajarshi 19 5 24
Other 9 0 9
Total 67 15 82
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39
10
19
59
0
0
5
10
15
20
25
30
35
40
Automotive Rajshri Other
Yes
No
Market Research of BajajMarket Research of Bajaj
Q-7 Behaviors of Automotive’s Staff is proper or not?
Yes No Total
Automotive 39 10 49
Rajarshi 19 5 24
Other 9 0 9
Total 67 15 82
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39
10
19
59
00
10
20
30
40
Automotive Rajshri Other
Yes
No
Market Research of BajajMarket Research of Bajaj
Q-8 Given Problem is Solved by the Engineers or not?
Yes No Total
Automotive 33 16 49
Rajarshi 13 11 24
Other 8 1 9
Total 54 28 82
- 9797 -
33
1613 11
8
10
5
10
15
2025
30
35
Automotive Rajshri Other
Yes
No
Market Research of BajajMarket Research of Bajaj
Q-9 Have you Got delivery of vehicle in time after giving
it in service?
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Yes No Total
Automotive 41 8 49
Rajarshi 21 3 24
Other 7 2 9
Total 69 13 82
41
8
21
37
2
0
10
20
30
40
50
Automotive Rajshri Other
Yes
No
Market Research of BajajMarket Research of Bajaj
Q-10 The customer Satisfied with Service or not?
Yes No Total
Automotive 34 15 49
Rajarshi 14 10 24
Other 6 3 9
Total 54 28 82
- 9999 -
34
15 1410
63
0
5
10
15
2025
30
35
Automotive Rajshri Other
Yes
No
Market Research of BajajMarket Research of Bajaj
Q-11 If Customer Serviced at both place then where you
got more satisfaction?
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Service Station Satisfied Person
Automotive 5
Rajarshi 3
Total 8
Satisfied Person
Automotive, 5
Rajshri, 3
Automotive Rajshri
Market Research of BajajMarket Research of Bajaj
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Market Research of BajajMarket Research of Bajaj
Introduction
In Customer Perception as compared to Hero Honda
Splendor , we make research for Bajaj Auto for to know what
are the lacking things in Bajaj’s Vehicle that Some people Go
only for Hero Honda Splendor. For analysis of this research,
we collect 52 sample of Hero Honda Splendor’s Owner .
This Research is very much important because right now as
per today’s situation, Bajaj cover the large market then
other company . Hero Honda Splendor is No 1 from many
years. But right now the Bajaj’s selling is higher than Hero
Honda so the company wants to know that why some people
purchase only splendor and what are their perception for
splendor. And also wants to know their future vehicle and also
wants analyse that the customer of Hero Honda Splendor is
Satisfied with this vehicle or not and why?
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Market Research of BajajMarket Research of Bajaj
Q-1 With Whom Reference Customer Purchase Honda
Splendor?
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Reason No.
Advertisement 3
Self 37
Persons Reference 7
Other 5
Total 52
713%5
10%
36%
3771%
Advertisement Self Persons Reference Other
Market Research of BajajMarket Research of Bajaj
Q-2 Reasons of Satisfaction of Hero Honda Splendor .
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Reason No.
Avg 47
Style 22
Pick Up 31
Look 26
Less Maintenance 46
Other 2
Avg, 47, 27%
Style, 22, 13%
Pick Up, 31, 18%
Look, 26, 15%
Other, 2, 1%Less Maint, 46, 26%
Avg Style Pick Up Look Less Maintainance Other
Market Research of BajajMarket Research of Bajaj
Q-3 Customer Honda Splendor are Satisfied with Service.
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SatisfatonNo. of servey
Yes 39
No 13
Total 52
No. of serveyNo, 13,
25%
Yes, 39, 75%
Yes No
Market Research of BajajMarket Research of Bajaj
Q-4 Have Customer collected Information about any other
Vehicle while purchasing Honda Splendor?
Company No.
Bajaj 14
Yamaha 4
Tvs 3
Honda 1
No Think 30
Total 52
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No.
14, 27%
4, 8%3, 6%1, 2%
30, 57%
Bajaj Yamaha Tvs Honda No Think
Market Research of BajajMarket Research of Bajaj
Q-5 In future, which vehicle Customer would like to
Purchase?
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Company No. of Cust
Bajaj 27
Yamaha 2
Tvs 4
Honda (HMSI) 3
Hero Honda 31
27, 40%
2, 3%
4, 6%
3, 4%
31, 47%
Bajaj Yamaha Tvs Honda (HMSI) Hero Honda
Market Research of BajajMarket Research of Bajaj
Q-6 If Customer use Both Bajaj & Splendor, Which Vehicle
is better?
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Company No. of Cust
Bajaj 4
Hero Honda 6
No. of Cust
Hero Honda, 6,
60%
Bajaj, 4, 40%
Bajaj Hero Honda
Market Research of BajajMarket Research of Bajaj
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Market Research of BajajMarket Research of Bajaj
Service Satisfaction of Bajaj
Dealer’s
We conduct 82 sample for know the customer service
satisfaction of “Automotive Mfrs Pvt Ltd”
Form this 82 sample, 49 sample is of Automotive, 24
sample of Rajarshi and 9 other Bajaj’s Dealer in Rajkot
71% customer are Satisfied with Automotive’s Service
and 29% are not satisfied due to some reasons.
Automotive save the time of customer by taking lesser
time while they come for servicing their vehicle. And
also engineer understand customers problem properly.
Automotive gives expense detail advance so most of
customer are satisfied with the expense detail.
Service satisfaction of automotive customer is higher
than other dealers service.
If some customer make service on both Rajarshi and
Automotive then the customer prefer Automotive More
because Automotive give qualitative service so that
customer satisfaction from automotive is higher.
Some customer face the problem like Automotive’s staff
not behaves well with customer. And some time customer
not takes delivery of his vehicle on time.
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Market Research of BajajMarket Research of Bajaj
Customer Perception
We conduct a research to know the customer perception that
why the users of Splendor use this bike and what are the
lacking things in Bajaj that some customer uses a Splendor.
Customer Perception for Using Splendor
Less Maintenance, Good Look, Style and Pickup
Easy to Ride and Comfortable bike
Rough & Tough Bike
Worlds No-1 Bike from Many Years
Most Popular Vehicle among youths
Good Market Demand from many years
Resell Price Is higher than other Vehicle.
Customer Feels that If there is a splendor then no other
problem can take place for many years.
Less Weight & Less Price.
Sophisticated Bike
Setting is So comfortable that it is most preferable in
long run.
Good Balancing
Parts are easily available at cheaper rate.
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Market Research of BajajMarket Research of Bajaj
This two research can help Bajaj and also it’s dealers to know
what are the improvement they need in bike and also in a
service after selling of vehicle.
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Market Research of BajajMarket Research of Bajaj
he Suggestions that are given by Customers and we
give suggestions as a market researcher for Improving in
a service. Because after selling of a vehicle customer may has
some of the problem and customer come for solve their
problem through service and company should try to give
proper service to satisfy customer by solving their problem.
The suggestions are as followed:
T
Company should take less time for service the vehicle.
Company takes Higher Charges for Pay Service. This
should be reduce.
Company should facilitate a Scheme for servicing Old
Vehicles so that all the customer service their vehicle at
company’s service station.
Dealers should improve staff behavior . Some time it
create trouble for customers.
Price of spare parts should be lesser than market price.
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Market Research of BajajMarket Research of Bajaj
Some time Vehicles problem is not solved so company
try to concentrate on solving a problem and also see that
this type of problem should not arise in future.
Sometimes they only wash the vehicles . This should not
happen in future otherwise company can loose the
customer.
All parts should be available at service station. Because
sometime customer face the problem that parts are not
available.
Only one person should take the responsibility to
check the vehicles problem and also to solve the problem
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Market Research of BajajMarket Research of Bajaj
MAGAZINES:
Business Today
India Today
Business World
NEWSPAPERS:
Economic Times
Business Standard
WEBSITES:
www.autowebindia.com
www.indiainfoline.com
www.bajajauto.com
www.domain-b.com
www.bharattraders.com
www.fadaweb.com
Various Search Engines
ANNUAL REPORTS:
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Market Research of BajajMarket Research of Bajaj
Bajaj Auto Ltd.
- 116116 -