What are SEO Backlinks and How to Build more Backlinks in 2020

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Written by Houston Golden

Whether running a small startup or a Fortune 500 company, you’re probably familiar with the benefits of Search Engine Optimization.

To be able to rise to the top you must implement and be familiar with the latest SEO strategies and have a stable foundation in the process.

And what’s a founding pillar of SEO? That’s right --

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Let’s start simple. A backlink is a link coming from a third-party Website that leads to another website.

An SEO backlink simply refers to the comprehensive strength that backlinking has to your search rankings.

What are SEO Backlinks?

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These links are a part of the process used by Google and other search engine algorithms to determine the authority of your website.

The bigger the authority of your website is in a particular niche, the greater the chance that it will rank for a specific keyword in that particular niche.

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How to build your SEO Backlink Strategy in 2020?

Want to rank high? Let’s go through the process of how to properly manage your SEO backlink strategy.

- After all, what are backlinks without a proper SEO strategy?

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STEP #1: CHECK YOUR EXISTING SEO BACKLINKS

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The first thing on your list should be to check your existing backlinks. If your website has links from directories, domains with low domain power or generally weak domains, your website can hurt in the process.

That’s why performing a backlink audit is a must.

Powerful SEO tools, such as MOZ.com, Aherfs and SEMRush.com all have their own version of a backlink audit.

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How to do a backlink audit?

One of the best tools in the industry that allows you to perform an easy backlink audit is SEMRush.

All you need to do is visit the Backlink Audit Tool of SEM rush, enter your domain and follow the steps to register an account with the tool.

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STEP #2: FIND LINK LEADS FOR YOUR SPECIFIC SEO CASE

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Once you are certain that your website has a clean slate, you can transition to the link building strategy.

You need to consider the place, audience, and competitiveness of your niche to find the right leads.

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How to build your cold link building lead base?Based on the decisions about the market positioning of your website, the nature of the leads that might help you out the most will differ.

● Categorize the leads you will be looking for

● Find the right leads for your seo backlinks

● Check the authority of your leads

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STEP #3: OUTREACH/LINK EXCHANGE/GUEST POSTING

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Primarily, when you reach out, you will find that it’s relatively easy to get a link to your website, as long as you provide value back.

The question becomes -- What’s the value you are able to provide?

Backlinking outreach strategies for 2020Usually, there are a few different practices that can improve your chances.

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Direct ConnectionsDo you have a direct connection you can ping to help get you a link? Direct connections can go a long way.

Providing Amazing Value

You can often get SEO backlinks SIMPLY by providing amazing value on your blog. The story of Houston reaching over 100 million views on LinkedIn helped us get backlinks, just because of the sheer value it provides.

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Product/Service Value

If the product or service you provide is widely recognized, reaching out to a media website in your industry with a simple inquiry might do the trick.

This will allow you to get relevant SEO Backlinks while improving brand awareness.

I’ve successfully built out backlinks in the past, just by sharing an exciting case study about how our business helped others.

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Guest Blogging

A lot of websites provide the option or will allow you to post on their blog, as long as you are able to offer relevant content.

Contact the website owner and offer to write an amazing blog post. When you do, simply provide an Author's bio that includes a link to your website.

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Reclaiming Old Links

Sometimes, in the process of updating content, your link might have been removed from a previously linking page.

Depending on the tool you use, you should get regular updates about the status of your links.

If you notice you’ve lost a link, it’s best to check in with the previous website owner and fix the issue.

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Using an Outreach Tool

Of course, there are also PR and outreach tools that can also help you land some great backlinks to your website.

I recommend Ninja Outreach and BuzzStream as the best SEO Backlinks outreach tool in the industry.

If you decide to use either of these tools, simply use the training tutorials, explainers and steps provided by each tool to improve your outreach.

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STEP #4: ENSURE THE TECHNICAL STABILITY OF YOUR PAGES

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There are a few rules to follow to ensure you don’t negatively impact your SEO backlink rank benefits during a website update.

You can use Google Search Console and check the crawl errors section for issues with your website.

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STEP #5: STAY UP TO DATE WITH THE INDUSTRY

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Last, but not least, make sure to stay up to date with the industry. Search engine algorithms and trends are always changing and what might have worked in the past, won’t necessarily work in the future.

SearchEngineLand.com is one of the oldest and most respected SE resources out there.

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