Post on 08-May-2015
description
Future Proofing SEO Strategies
Future Proofing SEO Strategies Tim Grice
Future Proofing SEO Strategies
Why?
Future Proofing SEO Strategies
Future Proofing SEO Strategies
Marketing
Future Proofing SEO Strategies
Every SEO campaign needs something to leverage.
Future Proofing SEO Strategies
SEO PR
Content
Social Promotions
Offers
Future Proofing SEO Strategies
Let’s Talk Links….
Future Proofing SEO Strategies
Future Proofing SEO Strategies
Future Proofing SEO Strategies
Remove them
before we
remove you!
Future Proofing SEO Strategies
No Excuse, The Disavow Tool is Live!
Future Proofing SEO Strategies
And it works…..
Future Proofing SEO Strategies
Don’t get hung up on metrics…..
Future Proofing SEO Strategies
Don’t be afraid to remove links…..
But that link is on
a PR9 page!!
Future Proofing SEO Strategies
Anything outside of ‘editorial’ is just advertising….
Future Proofing SEO Strategies
You’ll Never Beat The Algorithm!
Future Proofing SEO Strategies
Build a Great Website
Tell People About It
Create Great Content
Future Proofing SEO Strategies
Don’t chase the algorithm, work on what’s real….
Future Proofing SEO Strategies
Future Proofing SEO Strategies
Branding
Future Proofing SEO Strategies
Wasted Opportunity…
Future Proofing SEO Strategies
No, algorithms aren’t perfect….
Really?
Unnatural Links
Future Proofing SEO Strategies
Don’t Chase Competitors’ Bad Links
They’ve Probably Disavowed Them…
Future Proofing SEO Strategies
Forget What, Think Why?
Future Proofing SEO Strategies
Continue to fight the algorithm? Panda
Unnatural Links
Penguin
Future Proofing SEO Strategies
Let’s Talk Content…..
Future Proofing SEO Strategies
Panda Issues • Low quality articles/news/blog
• Spinning/boilerplate content
• Rewrites and duplication
• Structural issues = more duplication
Future Proofing SEO Strategies
Some things to think about….. • Social shares validate content ?
• Authorship = Ownership ?
• Engagement = Bounce rates, time on site, pages viewed ?
• Links = authoritative ?
Future Proofing SEO Strategies
If a piece of content doesn’t warrant a share, it probably doesn’t warrant a link….
Future Proofing SEO Strategies
Reporting • Bounce rates
• Time on site
• Shares
• Traffic
• Conversions
• Links
Future Proofing SEO Strategies
An Integrated Approach
Future Proofing SEO Strategies
SEO’s need to be better…
Future Proofing SEO Strategies
What assets can we leverage?
SEO
Competitions
PR
Charity Work
Content
Products USP
Images
Videos
Data
Future Proofing SEO Strategies
Everybody has an opinion!
Future Proofing SEO Strategies
News Strategy
News Brainstorm Shortlist Target
Sites Launch Content
Use Quote Social Rewrite
Publish on Target Sites
Future Proofing SEO Strategies
Targeted Outreach? • We spend so much time looking for link targets
• Content is placed on any relevant website
• Who is going to read it?
• Who is going to share it?
• Are we putting our content in front of the right people?
Future Proofing SEO Strategies
If it was for Branded3?
Future Proofing SEO Strategies
What about a much bigger audience?
Future Proofing SEO Strategies
Followerwonk – Finding Influencers
Future Proofing SEO Strategies
http://www.tweetarchivist.com
Future Proofing SEO Strategies
Outreach List
Future Proofing SEO Strategies
We can still use this…
Future Proofing SEO Strategies
Guest Post
Guest Post
Targeted Outreach
Guest Post
Targeted Outreach
Guest Post
Landing
Page
Future Proofing SEO Strategies
Justifying a Link • Relevant
• Great Metrics
• High Traffic
• Socially active
• Target Audience
Future Proofing SEO Strategies
It’s about SEO marketing not SEO manipulation.
Future Proofing SEO Strategies
We can apply the same principles to content
Future Proofing SEO Strategies
This is useful, but it’s not a content roadmap
Future Proofing SEO Strategies
It’s not just about keywords….
Awareness Interest Consideration Purchase Retention Advocacy
• Blog
Posts
• News
• Demos
• Videos
• Imagery
• Benefits
• Compare
• Features
• Locators
• Geo
pages
• Blog
Posts
• News
• Video
• Emails
• Newsletters
• Fan pages
• Giveaways
Future Proofing SEO Strategies
It’s about content persuasion not content manipulation.
Future Proofing SEO Strategies
Every piece of content can be used to justify/earn links!
Future Proofing SEO Strategies
Summary • The industry needs to mature and stop fighting the algorithm
• Shortcuts will be short lived
• SEO is about Marketing and Persuasion, NOT manipulation
• You develop relationships with industry influencers… or become one!
Future Proofing SEO Strategies
Ask Why not What.
Future Proofing SEO Strategies
Questions tim.grice@branded3.com
@tim_grice
Future Proofing SEO Strategies
#B3Seminar @Branded_3