Social IntelligenceSocial Intelligenceby

Patrick FureyPatrick FureyConsumersphere

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Social IntelligenceSocial IntelligenceThere is a big difference between data and insights. New technologies may have given us access now to endless technologies may have given us access now to endless amounts of social media data from every corner of the web . But the real challenge is making sense of all this seemingly disconnected data, strategically. This session will discuss the art and science of social intelligence that helps companies measure assess and explain the relevance companies measure, assess and explain the relevance social media insight in the context of achieving their specific business objectives.

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About Consumersphere: Technology Evolved Marketing StrategiesTechnology Evolved Marketing Strategies

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We are Now Approaching....We are Now Approaching....

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New Behaviors EmergingNew Behaviors EmergingHerdingFlockingFlockingHive mindSwarmingSwarmingGeo-optingGeo-fenceGeo fenceProximity netsStatus updatingp gFriend-sourcing

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Strategic Insight Is NOT TrackingStrategic Insight Is NOT Tracking

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New Lenses of InsightNew Lenses of Insight

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Temporal InsightTemporal Insight

Immediate Status Update SImmediate Update

Posts

Soci

CurrentU G t d

SocialParticipation

al

User GeneratedContent

Profiles

Len

Aggregate Footprint

Profiless

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Connective Insightg

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Behavioral InsightBehavioral InsightWhere?

Who?

What?

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Why?

Customer-centric Insight LensesCustomer centric Insight Lenses

SocialWho they are

PhysicalExperiencial ypWhat they’re doing Where they are

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Thank You!Thank You!

Patrick FureyConsumersphereConsumersphere

Social Strategieswww.consumersphere.comp

pfurey@consumersphere.com

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