B2B Writing Success Member Update

3rd Quarter 2017 Going from Novice to Expert

3rd Quarter 2017 Member Update

How to go from Novice to Expert

What’s Next…

What’s New on the Site

Q & A

The Problem

The Problem

What you know you don’t know What you don’t know you don’t know

How to find out what you need to know

What Doesn’t Work

Trying to learn everything at once

Trying to learn everything eventually

Going shallow and broad

Just writing every day

Tip #3

Research

Where most new copywriters stop: ◦ Creative Brief ◦ Client Information ◦ Project description

Research

Dig deeper into the product ◦ Customer service

Dig deeper into the prospect ◦ Forums

Dig deeper into the market ◦ Competitors

Research

Keep going until you have a Big Idea

Find out something no one else talks about

What does the buyer really care about?

Tip #2

Reading

Where most new copywriters stop: ◦ One lead-gen page ◦ One case study ◦ One white paper ◦ Occasional articles ◦ Maybe a full funnel

Reading

Classic Marketing and Copywriting ◦ John E Kennedy (Reason-why Advertising) ◦ Claude Hopkins (Scientific Advertising) ◦ Eugene Schwartz (Breakthrough Advertising) ◦ David Ogilvy (Ogilvy on Advertising) ◦ Robert Collier Letter Book ◦ John Caples (Tested Advertising Methods)

Reading

Current Marketing and Copywriting ◦ Robert Cialdini (Influence) ◦ Jay Abraham ◦ Gary Halbert ◦ Dan Kennedy ◦ Jay Conrad Levinson ◦ Bob Bly

Reading

Great storytelling ◦ Classic novels ◦ Mysteries ◦ Hero’s Journey ◦ Study the elements of a good story

Tip #1

Writing

“Write every day” ◦ Gets you in the habit but… ◦ Are you writing BETTER every day? ◦ Doesn’t just “happen”

Writing

Seek feedback ◦ “You wrote that well” vs “I have to have that” ◦ CUBA (Confusing, Unbelievable, Boring,

Awkward) ◦ Peer Review ◦ Results

Writing

Higher level feedback ◦ Copy review in programs ◦ COS reviews ◦ Pay for copy reviews ◦ The more honest, the better Mild, Medium, Hot

Recent Content The Perpetual Impact Platform (Mandy Marksteiner)

A Secret from Copywriting Legend Claude Hopkins (Jane Sanford)

A Different Twist to The Writer’s Life (Les Worley)

6 Ways to Attract a Prospect to Your Website (Mandy Marksteiner)

Copywriting Checklist (Robin Rees)

How to Write B2B Emails That Get Opened and Read (Candice Lazar)

Reality Blogs

Man vs. Copywriting Software

Even Better Than Setting Goals

Tools for Freelance Copywriters

Living The Writer’s Life Begins Now

The Business Software I use

Podcasts

Uncommon Copywriting Tip #1

8 Tips for Getting Repeat Business

Become the #1 Copywriter in Your Niche

Using LinkedIn to Find Clients

Making Promises to Clients

Picking Visuals for Your Client’s Blog

Your B2B Community

Like the B2B Writing Success Facebook page

Join the B2B Copywriters Facebook group

Follow B2B Writing Success on Twitter

And on Pinterest

B2B Forum on Groupsite

Be Engaged

Submit your requests for content or live events

Submit your success stories

Write for us!

We’re here to help!

Editor@B2BWritingSuccess.com