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8,700 Employees80 Countries 83 Countries served 1,6 B Euro revenue 10 Strong brands

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• Whomever is in the design, test, manufacturing phase• Engineers , designers, endusers• 3D from A to Z as a philosophy

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•Increase Awareness about DS

•Extend to new industries, new geographies •…. and new audiences

From 3 … … 11 industriesTo

+

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French Gardens vs. English Gardens

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Ι Top B2B number of fanIncrease our Awareness and Interactions10 official pages customizedLinks between all pagesTargeted Advertising and leadgen

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Ι When in facebook, do as the facebokians do

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Quiz Facebook

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• 6,6 virality factor, • capuring valuable contacts

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Provide a unified view of 10 official Channels Offer a new experience on youtube Increase Awareness and Interactions

Lead Generation

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Ι www

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Increase Interactions with our users within official groups

1 Dassault Systèmes Company page customized Offers contextual presentation of th ecompany based on profil

10 sub-groups by brands & geosUse of our members profiles to target our messagesHighly targeted Advertisment by groups

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LinkedIn

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Leveraging new offering :• Api• Company pages

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Twitter : let grow

1 Official account Multiple Geo Account Multiple brand accounts Use #dassaultsystemes

hashtag

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Content Management : leveraging internal communities

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ContributorsContributors

3ds.com3ds.com

DS SWYMDS SWYM

PULSEPULSE

eNewsletter &eNewsletter &DS WiredDS Wired

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Our feedback on question handling :

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Technical Questions

Non-Technical Questions

40%

60%

Community answered

Community answered

Dassault Systèmes Experts

1/3

1/3

2/3

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eAdvertising : as powerful as your community

Facebook

Linkedin

Youtube

• “Posts based” native campaign (built in)• “Advertisement” based campaigns

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CRMCRM

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Ι www

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CRMCRM

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CRMCRM

ROI

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Monitoring

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ROIROI

QuantitativesQuantitatives

QualitativesQualitatives

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Level 1 = DS Owned> 100,000Level 1 = DS Owned> 100,000

Level 2 = DS Centric> 150 000Level 2 = DS Centric> 150 000

Level 3 : DS Business Centric 3 Milion Level 3 : DS Business Centric 3 Milion

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Integration onto marketing database of SM linksGroup belonging leveraging