Monica Shaw@monicashaw

monicashaw.com

#FBC2015 #AwesomeAnalytic

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Awesome Analytics Toolkit• Your website / blog• Google Analytics• Google Webmaster Tools• Awesome Analytics Checklist• Other Tools for your Awesome

Arsenal

#FBC15 #AwesomeAnalytics @monicashaw

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Set It All UpMust haves:

• Google Analytics http://analytics.google.com

• Google Webmaster Tools https://www.google.com/webmasters/tools/

You might also want:

• Sprout Social (for Social Media) http://sproutsocial.com/

• Moz Analytics (for SEO) https://moz.com/

• Iconosphere (for Instagram) http://iconosquare.com/

• What else? There are so many tools out there!

#FBC15 #AwesomeAnalytics @monicashaw

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What’s the point? • Why are you blogging? What’s your

goal and how can you make that measurable?

• Sell ebooks? • Get advertisers? • Gain newsletter subscribers? • Build a Community? #FBC15 #AwesomeAnalytics @monicashaw

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What Metrics Matter Most?It depends on your goal. A few possibilities:• Unique visitors• Visits to a particular page (eBook,

Subscribe, etc)• Average length of stay • Repeat visitors• Visits from search engines• The options are endless!

#FBC15 #AwesomeAnalytics @monicashaw

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Awesome Analytics Checklist1. Summarize key metrics. 2. Top Content (Behavior Site Content All Pages)

3. Top Traffic Sources (Acquisition All Traffic Sources Channels)

4. Keywords (Acquisition Search Engine Optimisation Queries)

5. Top Referrals (Acquisition All Traffic Referrals)

6. Social Media (Acquisition Social Overview)

#FBC15 #AwesomeAnalytics @monicashaw

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Digging Deeper• In-Page Analytics• Behavior Flow• Secondary Dimension

#FBC15 #AwesomeAnalytics @monicashaw

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Beyond Google Analytics• Cuz after all, you’re more than just a

website. • What about Facebook? Twitter?

Instagram?

#FBC15 #AwesomeAnalytics @monicashaw

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When to Be Awesome? • Go through the Awesome Analytics

Checklist on a monthly or quarterly basis.

• Compare these figures to those from the previous period

• Decide on your key actions. • Do them, then measure again! • Iterate and repeat! #FBC15 #AwesomeAnalytics @monicashaw