Post on 28-Jan-2018
Outline
• Current Status
• Why car sales are decreasing?
-use consumer’s behavior theory
• Measures
• Predict the next 10 years
• Conslusion
-0.30%
1.70%
-0.90%
-1.90%
0.60% 0.40%-0.02%
-1.90%
-6.70%
-8.00%
-7.00%
-6.00%
-5.00%
-4.00%
-3.00%
-2.00%
-1.00%
0.00%
1.00%
2.00%
3.00%
1999 2000 2001 2002 2003 2004 2005 2006 2007
The number of domestic new car sales(Ratio in the previous year)
JAMA (http://www.jama.or.jp/)
4.40%
11.80%
13.20%
30.90%
25.60%
13.10%
under 30
30~39
40~49
50~59
60~69
over 70
The number of consumers who buy new cars (each age group)
JAMA (http://www.jama.or.jp/)
ranking What is your hobby??
1 Watching movie
2 Reading book
3 Listening music
4 Shopping
5 Travel
6 Surf the Net
7 Talking
8 Karaoke
9 Sleeping
10 DrivingCOBS ONLINE (http://cobs.jp/)
-4000
-2000
0
2000
4000
6000
80000~
4
5~
9
10~
14
15~
19
20~
24
25~
29
30~
34
35~
39
40~
44
45~
49
50~
54
55~
59
60~
64
65~
69
70~
74
75~
79
80~
84
85~
89
90~
94
95~
99
ove
r 1
00
Increasing and decreasing population of Tokyo (1995 to 2009)
Tokyo Metropolitan Government (http://www.metro.tokyo.jp/)
0
1000
2000
3000
4000
5000
6000
7000
2002 2003 2004 2005 2006 2007 2008 2009
The number of member of car sharing
Promoting Personal Mobility and Ecological Transportation(http://www.ecomo.or.jp/index.html)
The rise of other traffic infrastructure
&Shift purpose from hobby to transportation
↓Decrease the number of domestic new car salesIn the future…
References
• Muchcolor(http://www.muchcolor.com/machiiro/index.php)
• JAMA (http://www.jama.or.jp/)
• Personal Mobility and Ecological Transportation (http://www.ecomo.or.jp/index.html
• COBS ONLINE (http://cobs.jp/)
• Tokyo Metropolitan Government(http://www.metro.tokyo.jp/)
• TOYOTA (http://www.toyota.co.jp/)