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Automotive OEMs, dealers and retailers face challenges at each phase of the customer life cycle

How do I manage and tailor channel interactions to different customers?

Which vehicle type is the customer looking for?

What is the right customer experience for this individual customer?

How do I get new customers into the dealer service channel?

Which customers are in-market for a new vehicle and how do I acquire them?

CustomerLife cycle

What is the right offer to get the customer to re-purchase?