Automating & Optimizing Job Advertisingwith AI-EnabledAlgorithms

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EmployersSpend

30%ofTheirRecruitmentBudget

onJobAdvertising.

ATTRACTION

AWARENESS

INTEREST

APPLY

EmployerBranding

IT’STHEFASTESTWAYTHROUGH

THERECRUITMENTMARKETINGFUNNEL

[IFDONECORRECTLY]

WHY?

JobAdvertisingStrategies

Bringstaffinginhouseandtakecontrolofcandidatesourcingandkeyhiringmetrics

3

AvisBudgetGroupRecruitmentGoal2018

Fromgoodtogreat!

4

PRIORSPENDINGINEFFICIENTLYONLINKEDINABGLinkedInJobSlot10/4/17

21+Days…Only3Views

WHY???

5

ESTABLISHKEYRECRUITMENTKPIs

REDUCE

TIMETOFILL

REDUCE

COSTPERHIRE

INCREASE

APPLICANTQUALITY

4,031NewHiresNeeded

AutomationofSourcingProcess

IncreaseApplicanttoHireConversions

6

SOURCINGDECISIONMAKINGWITHAI

WHICHJOBS? WHERE?

COST? DURATION?

RESOURCES? QUALITY?

PROGRAMMATICDECISIONMAKINGW/AI

STEP1– DEFININGADCAMPAIGNSTRATEGY

8

USINGPREDICTIONTOPRIORITIZERESOURCESOnlineJobAdvertisingDoesNotWorkforAllJobs

ProactiveStrategy

ARandomSampleof2,472AdsAnalyzed

PredictiveInsights

Somejobadsperformverywell

Titles/descriptionscouldbe

hurtingperformance

Somejobswon’tperform

regardlessofspend

Assignjobstooutbound

recruitersimmediately

Optimizedescriptionsto

improveperformance

Letalgorithmsdoall

thework

9

JOBPOSTINGANALYSIS

ROBUSTRECRUITMENT

TAXONOMY

NATURALLANGUAGE

PROCESSING

ARTIFICIAL

INTELLIGENCE

+

+

ClassificationAlgorithmsStandardize

Data&Instantly ClassifyJobs

10

AI-ENABLEDJOBCLASSIFICATIONEXAMPLEClassificationAlgorithmsStandardizeDataforJobAdPerformance&HighlightimportantmetadataforSEO

WHENYOUSEETHIS INSIGHTSPRODUCETHIS

ALGORITHMSSEETHIS

11

ALGORITHMSPREDICTPERFORMANCESetsCampaignBenchmarksandBudgetforEachJobIndividuallyandAcrossAllJobs

10+ yearsofhistoricaldata

forMILLIONS ofjobads

campaignedacross1000’s ofjobsites

representingover199B datapoints

toanalyzetodeterminethe49 job

attributesthatimpactperformance!

12

ALGORITHMSTARGETTHERIGHTSITESBasedonHistoricalDataforSimilarJobs

STEP2– CAMPAIGNOPTIMIZATION

14

PredictiveDataandAI

FacilitateReal-Time

CampaignOptimization

OPTIMIZATIONALGORITHMSWORKTOGETHER

TODELIVEROPTIMALPERFORMANCE

DYNAMICCPCBID

STRATEGIES

SOURCECUTOFF

STRATEGIES

BUDGETALLOCATION

STRATEGIES

TARGETING

STRATEGIES

15

AIImprovesCampaignPerformanceOverTime

CampaignStrategyforHighVolume&LowerComplexityroles

ManagingtheTimingofSpendtoDriveBetterConversionRates

17

DataAnalysisDrivesInsights

CampaignStrategyforSpecializedandHardtoFillRoles

19

ThePerformanceImpactofPrioritizingJobs

0%

20%

40%

60%

80%

100%

120%

July August September

18%

118%

81%

IncreaseinApplicantsPerJob

59ContributingSitesandNetworksContributedMorethan192,000JobViewsand10,000+Applicants

20

PRIORITYCAMPAIGNRESULTS

21

AvisBudgetGroupSourcingOutcomes

HIRE WITH INTELLIGENCE

GETTHEEBOOKTHATTELLSALL

pandologic.com/programmatic101

GETALIVEDEMOANDSEE

ALGORITHMSINACTION

pandologic.com/demoVISIT GOTO