Automatically Turn Top Performing Products into Facebook ... · • Gather product info, images,...

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Automatically Turn Top Performing Products into Facebook Ads with Kenshoo Social Demand-Driven CampaignsTM

COLOR: blue

BRAND: Tennis Pro

PRODUCT: tennis racket

PRICE: $18.99

AVAILABLE: 14

tennismerchant.com$14.99

tennis merchant.com$21.99

tennis merchant.com$18.99

Products from my feed

My top-performing products in Kenshoo Search

The Old Way (Manual) The Kenshoo Social Way (Automated)• Analyze sales performance data from backend systems

• Select top products to advertise

• Gather product info, images, prices, landing pages, etc.

• Create ad copies, polish assets, create tracking URLs

• Leverage trend signals from inventory systems Likes, loves, shares, wishlists, sales volume, etc.

• Identify performance triggers from SEM and PLA campaigns CVR, ROI, click volume, etc.

• Dynamic ad copy and audience targeting templates

• Go!

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8Kenshoo Universal Platform

Purchases and Revenue

Product Page Views

Facebook Ads

Merchant Inventory Feed

Product Listing Ads

Google Search

Kenshoo Social Ad Wizard

Info@Kenshoo.com | KenshooSocial.com© 2013 Kenshoo, Ltd. All Rights Reserved

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Kenshoo Social Demand-Driven CampaignsEnabling Evergreen Product Ads on Facebook and Cross-Channel Budget Optimization

Create Demand-Driven Campaign Customize Ads with Dynamic Attributes Reach New and Existing Customers with Lookalike and Custom Audiences

Results from Demand-Driven Campaigns (DDC) for Leading Retailer

62% 23%

62%

41% 4x45%

HIGHER CTR

LOWER CPA

LOWER CPC

HIGHER ROI

HIGHER CVR TIME SAVINGS

© 2013 Kenshoo, Ltd. All Rights Reserved Info@Kenshoo.com | KenshooSocial.com

vs. non-DDC benchmarksFa

cebo

ok Innovation Competition

Winner 2013Performance Marketing