Post on 20-Dec-2014
description
Automated & trigger based direct mail
The sustainableCommunication Production House
Integrated publishing production solutions provider for offline and online marketing & corporate communication with extended warehousing possibilities.
COMMUNICATION PRODUCTION HOUSE
AccountSalesSPOC
EVENT WEBSITE
MOBILE
MESSAGING & APPS
DIGITAL SIGNAGE
INTEGRATION
SOCIAL INTEGRATION
E-MAIL & DIRECT MAIL
PICK & PACK
DTP & DESIGN
DISTRIBUTED
MARKETING
The only Belgian Commercial Printing company 100% CO² free
Paper + process + site + peopleA CSR driven company
2008
2010
2013
- 100,000 200,000 300,000 400,000 500,000 600,000 700,000
592,425
439,080
318,836
CO2 EMISSION
We bring our world class top quality from our print history to ANY channel!
Trigger based Direct Mail
Components
DATA
Multi-channel
experience
Automated
printing
Data
intelligence
Guts to fail
CRM
+
Digital
DM
experience
Reporting
experience
Let’s go retail…
Client visits shop
Client buys
CRM oriented aftersales campaigns (loyalty, upsell, …)
Client buys again
Client visits website
eNews
Abandonedcart
ePushOnline
Offline
Maand 1
Maand 2
Maand 3
8% is bought online
92% is bought in a POS
Abandoned cart
Abandoned cart
Upsell & cross sell campaigns
Simple.Complex
Which channel is contributing?
Which channel has x effect on an other channel?
By automating DM, you save time, resources!
Total cost of ownership
Behind the scenesMOOOSE @ ARTOOS
webservice
To the presses!
Connect Templates Personalisation Reporting
Website CRM Campaign Tool
Introspection on the message
Offset
Offset + digital 100% digital
A solid printing partner with real-time personalisation experience
Efficiency over design
PersonaliseAutomate
Analyse
Questions
Hans Smellinckx@hanssmellinckx