AUDIENCE PROFILEThe target audience for this music video will be young adults – aged 16-26. They will be somewhat mainstream and likely follow trends in fashion and music. They probably are involved in artistic lifestyle or careers.

Musical interests

Broken Social Scene

Marina and the Diamonds

Lorde

Lana Del Rey

Alt-J

Bonobo

General interests and brands

Demographics and Psychographics

The target audience is likely to be in Group E of demographics, particularly consisting of students and casual workers. They are also likely to be in the B demographic, with media and creative workers.

I think that this type of music is most likely to appeal to the Mainstreamer and Aspirer psychographics.

The audience is likely to spend much of their free time with friends, and are probably very sociable. They probably have a lot of disposable income, particularly if they are still students, and if they have a part time job.

They likely spend a large portion of their income on music downloads, gig tickets and clothing.

Likely to shop at places such as