Post on 04-Feb-2022
Market Research
A-tudes towards Employers A7er Losing Their Job and
The Associated Risks to Employer Branding
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Sydney Australia Vancouver Canada Los Angeles USA
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92 percent of people who lost their job were very likely to visit a job site in the first week of redundancy or retrenchment.
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91 percent of people who lost their job felt ‘down about themselves’ and aTributed their feelings mostly to their job displacement.
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88 percent of former employees felt more likely to s"ll talk poorly about their employer within 13 weeks of losing their job.
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65 percent of respondents, aged between 25 – 45, were aware of glassdoor and or similar sites.
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85 percent of those who knew of glassdoor and or similar sites were likely to visit those sites and rank their former employer.
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90 percent of employees had not been provided any outplacement/career transi\on support when they were laid off.
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89 percent of laid off employees would have felt ‘much more posi\ve’ towards their former employer if they been provided outplacement/career transi\on support.
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Had they been provided with outplacement/career transi\on support, 95 percent of people would have felt ‘far less inclined’ to post an adverse comment about their former employer.
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74 percent of respondents opinions were swayed by User Generated Content ra\ngs of brands on sites including glassdoor.
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Considera\ons: UGC employment sites Value of Duty to Care Employer Brand Risk Reduc\on
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