Post on 16-Aug-2015
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AT&T Showroom:LED Enhanced RetailMichael Braun, Sofia Calicchio, Anurag Garikipati, Dysen Neeb, Laura Wolfe
July 16, 2015
© 2015 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.AT&T Proprietary (Internal Use Only). Not for use or disclosure outside the AT&T companies except under written agreement.
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Today’s Presentation
The LED-Enhanced Retail Store Michael Braun
Why the AT&T Showroom? Laura Wolfe
How It Works Anurag Garikipati
Value of the Showroom Sofia Calicchio
Payment Structure/Product Details Dysen Neeb
LED-Enhanced Store Why the Showroom? How it Works Value Product Details
© 2015 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.AT&T Proprietary (Internal Use Only). Not for use or disclosure outside the AT&T companies except under written agreement.
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The LED-Enhanced Retail Store
Customer UE
Communication Enhanced LED
Retail Store Computer
AT&T Network
Michael Braun
LED-Enhanced Store Why the Showroom? How it Works Value Product Details
© 2015 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.AT&T Proprietary (Internal Use Only). Not for use or disclosure outside the AT&T companies except under written agreement.
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The LED-Enhanced Retail Store
Retail Store Customers
Immediate Interactivity Product Specific InformationLong Tail Shopping ModelUnified Shopping Experience
Retail Store Employees
Detailed Customer InformationModular Product Presentation Immediate Customer Service
Consumer Behavior Data
http://www.v3wall.com/wallpaper/1920_1200/1010/1920_1200_20101027083013458304.jpg
http://synchrony.cincom.com/wp-content/uploads/2011/07/sy_productpg_retail.png
Michael Braun
LED-Enhanced Store Why the Showroom? How it Works Value Product Details
© 2011 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.5
“Expanding upon the IoT solutions currently available today – What kind of new connected devices would you like to see, or what can we connect to the network that has never been connected before?”
- The Innovation Pipeline Executive Challenge
LED-Enhanced Store Why the Showroom? How it Works Value Product Details
© 2015 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.AT&T Proprietary (Internal Use Only). Not for use or disclosure outside the AT&T companies except under written agreement.
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Why the AT&T Showroom?
LED TechnologyUses 25%-80% less energy than incandescent bulbs
Last 3-25 times longer than incandescent bulbs
49 million installed in US in 2012
Existing InfrastructureAT&T Retail Stores
Sensity and Cisco relationship for Smart City Applications
Big Data
AT&T Integrated Cloud
Connecting the WorldEvolution of Interaction
30 Billion connected devices by 2020
Engaging the next generation of consumers
LED-Enhanced Store Why the Showroom? How it Works Value Product Details
Laura Wolfe
© 2015 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.AT&T Proprietary (Internal Use Only). Not for use or disclosure outside the AT&T companies except under written agreement.
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How it Works: Stores
Stores install AT&T Showroom technology and connect devices to central unit
• Sensors embedded in LED lights – source power from the socketSensors detect customers with AT&T Showroom
• Sends out alerts to the customer, personalizing the shopping experience • AT&T M2X and Flow technology create machine-to-machine
communication links between customer device and the sensors• M2X provides data gathering software: links device to sensor• Flow provides processing software: selects appropriate data for
customer
Anurag Garikipati
LED-Enhanced Store Why the Showroom? How it Works Value Product Details
© 2015 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.AT&T Proprietary (Internal Use Only). Not for use or disclosure outside the AT&T companies except under written agreement.
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How it Works: Customers
AT&T customers have a preloaded AT&T Showroom app
• All other mobile customers download from App Store or Play Store
Customer enters shopping preferences and common stores
• Preferred stores and products send alerts to customer
Valuable customers receive special discounts and deals from store
Anurag Garikipati
LED-Enhanced Store Why the Showroom? How it Works Value Product Details
© 2015 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.AT&T Proprietary (Internal Use Only). Not for use or disclosure outside the AT&T companies except under written agreement.
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Value of our Idea
Changing Brick and Mortar Retail Experience• Stores threatened by online shopping– Need to update to today’s connected shopper
• LED lights to be added
Value of AT&T Showroom App• Collect large amount of data on customer habits– Who comes in– What they are buying– What products they look at
Sofia Calicchio
LED-Enhanced StoreLED-Enhanced Store Why the Showroom? How it Works Value Product Details
© 2015 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.AT&T Proprietary (Internal Use Only). Not for use or disclosure outside the AT&T companies except under written agreement.
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Value of our Idea
Why stores want it:• Connectivity without losing personality• Consumer data through Showroom AppWhy consumers want it: • Data put into app willingly makes shopping more personalized• Receive discounts or promotions through app – rewards systemWhy AT&T wants it:• Improving existing IOT– AT&T sensors & Location Based Services
• Showroom App Data assists their own retail stores• Expansion into a rapidly evolving market
Sofia Calicchio
LED-Enhanced Store Why the Showroom? How it Works Value Product Details
28,443,856 Small Businesses
in the U.S.
962,085 Small Businesses in
Georgia
© 2015 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.AT&T Proprietary (Internal Use Only). Not for use or disclosure outside the AT&T companies except under written agreement.
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Payment Structure
Similar to a phone plan• Initial technology and setup charge followed by monthly
service charge• Charged to the store using our serviceBenefits of AT&T Phone Plan:• Combine Showroom bill and phone bill to provide a discount
on monthly bill
Dysen Neeb
LED-Enhanced Store Why the Showroom? How it Works Value Product Details
© 2015 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.AT&T Proprietary (Internal Use Only). Not for use or disclosure outside the AT&T companies except under written agreement.
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SecurityProblem:• Obtaining data with customers consent• Data Protection Act & Electronic Frontier Foundation -
“Defending Your Rights in the Digital World”
Dysen Neeb
LED-Enhanced Store Why the Showroom? How it Works Value Product Details
Solution:• Universal app gives customers
control• Customer selects what data is
shared • ex. Disney Magic Band and
College Football Hall of Fame Access Badge